Video commerce

Medienwerft regards video commerce as an up-and-coming trend in online shopping and is a pioneer in this new, highly specialized market segment.

With the increasing availability of broadband connections and rapidly growing interest in online video, the special segment of video commerce will see significant growth in the future. The symbiosis of multimedia applications and shop functionalities is a logical step towards blending brand power, authenticity and specialized expertise in online trading.

We perceive video commerce as a highly attractive platform for eCommerce providers to successfully emotionalize existing sales concepts in the online shopping area. And that’s exactly what the development of online trading is all about. Providers need more emotionally charged sales concepts to boost their sales further.

Video on the web is the key to showing target groups readily available content precisely geared to their interests. Moving images bring a new dimension to product presentation, providing a positive shopping experience and creating profiles that are readily distinguishable from competing shops.

Medienwerft offers consulting, conception, production and implementation throughout the entire field of video commerce. Medienwerft draws on many years of experience in eCommerce, as well as specialization in new trends and technologies.

Medienwerft is fielding MECS 2.0 SOCIAL VIDEO COMMERCE EDITION, a high-performance, award-winning state-of-the-art video commerce solution. For further details of our current reference application, see the press section.
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