Medienwerft was responsible for the concept and design of the new mobile shop, which is part of the expansion of the e-commerce range from 3 SUISSES, one of France’s and Europe’s biggest mail-order retail groups. From trendy party fashion and casuals to elegant 4City chic and exclusive Créateur products, fans of the latest upmarket French fashion can now shop while on the go.
The design of the 3 SUISSES mobile shop (http://mobile.3suisses.de) was based on an intelligent adaptation of the fashion house’s existing e-commerce basis. Its e-commerce features were expanded upon to include an elaborate template combined with smart selection and shopping functions. "Mobile commerce is becoming increasingly important," says Oliver Helms, managing director of Medienwerft, about the new mobile shop. "That is why we are very pleased to have expanded 3 SUISSES’ range by adding a high-end solution, tailored particularly to innovative target groups."
Spectacular, groundbreaking looks, expressive colour schemes, glamorous accessories and excusive Créateur fashion – modern, high-quality French fashion for ladies, men and children is what 3 SUISSES is all about. This fashion house offers trendy clothing direct from France, with highlights in the areas of ladies’ overgarments, shoes, accessories, lingerie, children’s clothing and decorative products. As one of France’s and Europe’s most important mail-order retail groups, 3 SUISSES has been delivering outstanding fashion since 1994, including in Germany. Medienwerft has been working for the company, which belongs to the OTTO Group, since 2008, creating designs and concepts for them, and developing advertising materials for online marketing.
The company was founded in 1996 and is among Germany’s most experienced Internet agencies. Their core competence is in providing complete packages combining advice, creative input, technology and online marketing with special emphasis on e-branding and e-commerce. The Hamburg-based agency is independent of the big networks and is led by its managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Its clients include companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.