Brands & Ecommerce
A passion for digital success.
Medienwerft re-launches online shop for outdoor clothing specialist
Eddie Bauer – stronger emotional appeal and enhanced user friendliness
are boosting conversion rates
Hamburg, October 2009. Right on time
for publication of the new print catalogue, Medienwerft, the agency for
digital media and communication, is launching its new version of the
Eddie Bauer online shop. The leading US traditional brand for
outdoor-inspired leisure clothing is now fielding a more contemporary
shop with a revamped look and feel at www.eddiebauer.de.
The re-launch is a salient example of Medienwerft’s outstanding
eCommerce expertise. The agency has also been assigned to continuously
develop and expand the Eddie Bauer online shop in the future.
“The aim of the current re-launch was to focus on an emotionally
charged presentation of the Eddie Bauer brand, as well as optimizing
user friendliness. Ultimately these two success factors are geared
towards securing better conversion rates and boosting Eddie Bauer's
online sales,“ as Oliver Helms, Managing Director of Medienwerft
explained. The new version of eddiebauer.de makes online shopping more
attractive by offering a larger, more modern and emotionally charged
website. First of all, the higher screen resolution creates a new
feeling of spaciousness. A completely redesigned home page welcomes
visitors with rotating topic teasers. Presenting striking, large-format
graphics, four current top themes show Eddie Bauer customers the offers
of the week or current seasonal collections. If users are interested
they can simply click on the products featured and place them in their
shopping basket. Medienwerft has also upgraded usability throughout the
entire shop. The reworked ordering process guides users more
intuitively through the checkout. The aim of this simpler payment
procedure and optimized user friendliness is to secure higher
conversion rates and boost shop sales. The current re-launch is just
the first stage: in future Medienwerft will coordinate the ongoing
development of advertising materials, as well as the creative and
conceptual ongoing development of www.eddiebauer.de.
About Medienwerft
The
company was founded in 1996 and ranks as one of Germany's most
experienced Internet agencies. Its core expertise lies in integrated
services including consulting, creation, technology and online
marketing, with a particular focus on eBranding and eCommerce. Based in
Hamburg, the network-independent agency is run by Managing Directors
Oliver Helms, Hendrik van Laaten and Frank Meier. The customer roster
includes leading companies such as BAUR Versand, Hawesko, 3 SUISSES,
Stage Entertainment and Unilever.
About Eddie Bauer
Eddie
Bauer is the US traditional brand for outdoor-inspired leisure clothing
from the American North-West. The brand was founded in Seattle in 1920
by Eddie Bauer, who invented and patented the down jacket. Eddie Bauer
is currently celebrating its 15th
anniversary in Germany (www.eddiebauer.de). The brand is also present
in the US, Canada, Japan and Germany with over 370 shops, catalogues
and websites.
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