VAN GRAAF provides its customers in its European subsidiaries with the highest levels of fashion expertise and expert advice. "The idea was to transfer the fashion expertise of our stores into the digital world." proclaimed Medienwerft's manager, Hendrik van Laaten. The VAN GRAAF premises are also at the centre here in matters digital. In addition, a lot of leeway was allocated for the provision of advice and the up to 200 brands, as well as the current fashion trends.