Social media investor relations: success with custom-tailored solutions

Everyone’s picked up on the keyword “social media investor relations” now. No wonder, because using social media to specifically address investors, analysts, and journalists is a true competitive advantage as a meaningful addition to traditional IR work. Medienwerft works together with Kirchhoff Consult AG in developing tailored solutions for DAX companies.

Marketing ‐ 01. May 2018

Why should publicly listed companies use social media investor relations? The numbers speak for themselves: 69% of investment professionals would be willing to communicate with a company through social media channels, and in fact 79% of investors regularly use social media at work. Only 32% of companies in the German-speaking countries of Germany, Austria, and Switzerland use social media for their IR activities, though – a clear competitive advantage for those who do invest in social media investor relations.

In cooperation with Kirchhoff Consult AG, Medienwerft is helping DAX-listed companies with strategic consulting for target groups and channels, the creation and distribution of content, social media advertising, and community management involving this critical advantage in the fight for investors. This is how Medienwerft helps companies to increase the reach of their key messages through social media relations, elevate brand awareness, strengthen their authenticity, and ultimately reach even further into the relevance set of possible investors.

Do you have questions about social media investor relations? The Medienwerft Social Media Team is happy to advise you.




Kirchhoff Consult AG is a team of specialists in the areas of capital markets, corporate communications and corporate social responsibility. The company is a leader in the design and structure of business and sustainability reports as well as accompanying IPOs. Some 60 employees develop comprehensive solutions in the fields of expertise of advisory, design, digital, and film for customers of all sizes and in all industries. Kirchhoff Consult is a climate-neutral company with offices in Hamburg, Frankfurt, Munich, Vienna, Istanbul, and Bucharest.



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