The lifecycle of B2B products is often much longer and thus the relationship with the customer is too. Depending on the customer and the product purchased, onboarding, training, maintenance and service must be accompanied by appropriate communication chains.
In addition, ongoing up- and cross-selling in sales or accompanying services should be supported by marketing automation depending on the lifecycle phase in order to meet the expectations of B2B customers today.
In doing so, Emarsys creates the basis for personalised customer orientation across all channels. Contact with the customer takes place, when and where they want, via their preferred channels and according to their wishes.
A lot is planned for here. Emarsys offers shop operators options and industry-typical operational templates for marketing automation and campaigns. This means that campaigns can be quickly adapted and rolled out from within the system, even without IT know-how.
These number-based findings from the measures automatically flow back into the system and are available for further analysis and optimisation. The efficient and results-orientated structure enables the customer to be picked up at any point in their customer lifecycle. This enables the potential of marketing automation to be raised more quickly for larger groups of users.
Emarsys is thus the key to simplifying complex data requirements, achieving operational efficiency, and scaling highly personalised engagement across the customer experience.
The benefits of SAP Emarsys
MEDIENWERFT NEWS FREE HOUSE!
Trends, innovations, perspectives & field reports: Our newsletter!
„Outstanding e-commerce applications, impressive digital communication concepts and robust business models need one thing above all else: perfect planning. Feel free to talk to me if you have great plans.“
Tel: +49 40 / 31 77 99-0