Medienwerft, the agency for digital media and communication, won out over two other agencies in a pitch to re-launch the Eddie Bauer online shop in Germany.

News 2009 E-Commerce 1. September 2009

Medienwerft was able to impress the leading US traditional brand for outdoor-inspired leisure clothing with its innovative shop concept. In addition to creating the new online shop, Medienwerft will handle ongoing development of advertising materials as well as the creative and conceptual development of in future.

“It’s always exciting to develop new ideas for a shop with a successful track record such as Eddie Bauer. We are proud to have been able to serve Eddie Bauer with our eCommerce expertise,” as Oliver Helms, Managing Director of Medienwerft stated. With over 12 years of specialization, Medienwerft looks back over extensive experience in the field of eCommerce. The agency is currently working on the re-launch of which is due to go live soon. As part of the brand’s celebration of 15 years in Germany, Medienwerft is redesigning and readying the site for the future.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.