E-Commerce - Hamburg, October 2009

Medienwerft relaunches online shop for outdoor clothing specialist Eddie Bauer – stronger emotional appeal and enhanced user friendliness are boosting conversion rates

Right on time for publication of the new print catalogue, Medienwerft, the agency for digital media and communication, is launching its new version of the Eddie Bauer online shop. The leading US traditional brand for outdoor-inspired leisure clothing is now fielding a more contemporary shop with a revamped look and feel at www.eddiebauer.de. The re-launch is a salient example of Medienwerft’s outstanding eCommerce expertise. The agency has also been assigned to continuously develop and expand the Eddie Bauer online shop in the future.

"The aim of the current re-launch was to focus on an emotionally charged presentation of the Eddie Bauer brand, as well as optimizing user friendliness. Ultimately these two success factors are geared towards securing better conversion rates and boosting Eddie Bauer's online sales," as Oliver Helms, Managing Director of Medienwerft explained. The new version of eddiebauer.de makes online shopping more attractive by offering a larger, more modern and emotionally charged website. First of all, the higher screen resolution creates a new feeling of spaciousness. A completely redesigned home page welcomes visitors with rotating topic teasers. Presenting striking, large-format graphics, four current top themes show Eddie Bauer customers the offers of the week or current seasonal collections. If users are interested they can simply click on the products featured and place them in their shopping basket. Medienwerft has also upgraded usability throughout the entire shop. The reworked ordering process guides users more intuitively through the checkout. The aim of this simpler payment procedure and optimized user friendliness is to secure higher conversion rates and boost shop sales. The current re-launch is just the first stage: in future Medienwerft will coordinate the ongoing development of advertising materials, as well as the creative and conceptual ongoing development of www.eddiebauer.de.

About Eddie Bauer

Eddie Bauer is the US traditional brand for outdoor-inspired leisure clothing from the American North-West. The brand was founded in Seattle in 1920 by Eddie Bauer, who invented and patented the down jacket. Eddie Bauer is currently celebrating its 15th anniversary in Germany (www.eddiebauer.de). The brand is also present in the US, Canada, Japan and Germany with over 370 shops, catalogues and websites.

About Medienwerft

The company was founded in 1996 and ranks as one of Germany's most experienced Internet agencies. Its core expertise lies in integrated services including consulting, creation, technology and online marketing, with a particular focus on eBranding and eCommerce. Based in Hamburg, the network-independent agency is run by Managing Directors Oliver Helms, Hendrik van Laaten and Frank Meier. The customer roster includes leading companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.