MEDIENWERFT DESIGNS FACEBOOK PAGE FOR BEN & JERRY’S

The Ben & Jerry’s Facebook page was designed and implemented by Medienwerft, who thereby proved their expertise in the field of social media marketing. ‘For a brand like Ben & Jerry’s, a Facebook page is the ideal platform for entering into even more direct dialogue with its target group. It was important to design it in line with the company’s corporate image and to include entertaining content and promotions,’ says Frank Meier, managing director of Medienwerft. As well as the Facebook page’s content and looks, the agency is responsible for networking the page with the Ben & Jerry’s websites in Germany (www.benjerry.de), Austria (www.benjerry.at) and Switzerland (www.benjerry.ch), all of which were also successfully designed and implemented by the Hamburg media agency.

2010 News 1. January 2010

Facebook is the largest and fastest-growing social network, and is becoming an ever more important communication platform – and a very exciting one in terms of dialogue between brands and target groups. Since the beginning of 2010, Facebook members in Germany (http://www.facebook.com/benjerry.de), Austria (http://www.facebook.com/benjerry.at) and Switzerland (http://www.facebook.com/benjerry.ch) and at the newly opened Ben & Jerry’s “cowmunity” can become fans of the ice cream brand with the slogan ‘Peace, Love & Ice Cream!’ On Facebook you can find out all about the brand first-hand and about delicious new ice cream varieties, too. The manufacturer is also offering a constantly changing series of entertaining promotions for its fans on the site. For example, there are 25 ice cream parties to be won, marking the launch of the fan page. Anyone who becomes a fan of Ben & Jerry’s on Facebook is automatically entered into the draw. Successful invitations to friends are also counted as additional entries into the draw, giving you an even better chance of winning. This produces a viral effect that will keep the number of fans and the popularity of the site growing steadily. Other attractive promotions are to follow, keeping Ben & Jerry’s fans entertained and thinking about ice cream.

Der Facebook-Auftritt für Ben & Jerry’s wurde komplett von der Medienwerft konzipiert und realisiert, die damit ihre Kompetenz im Bereich Social Media Marketing unter Beweis stellt. „Ein Facebook-Auftritt ist für eine Marke wie Ben & Jerry’s eine optimale Plattform, um noch direkter mit der Zielgruppe in den Dialog zu treten. Wichtig ist für den Erfolg eine Corporate Design-gerechte Umsetzung, sowie unterhaltsame Inhalte und Aktionen,“ sagt Frank Meier, Geschäftsführer der Medienwerft. Neben den Inhalten und der Optik des Facebook-Auftritts kümmert sich die Agentur auch um die Vernetzung der Facebook-Seite mit der Ben & Jerry’s-Homepage für Deutschland (www.benjerry.de), Österreich (www.benjerry.at), und Schweiz (www.benjerry.ch), die ebenfalls schon von den Hamburgern erfolgreich konzipiert und realisiert wurde.

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ABOUT MEDIENWERFT

The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.