Medienwerft – agency for digital media and communication – has netted a prominent new client in its portfolio, Jette Joop. Jette Joop will now be entrusting its Web presence to the Hamburg-based specialists in branding and e-commerce. The new JETTE corporate site is the agency’s first project for the famous fashion, design and lifestyle brand.

News 2010 E-Commerce 1. October 2010

The website at presents the broad portfolio of international designer Jette Joop in an emotive, brand-styled setting. Large-format pictures, clever animations and atmospheric acoustics inspire visitors to the site, providing them with a striking, classy look into the world of the JETTE brand. It presents information about the company and the Jette Joop design philosophy, as well as her jewellery, watches and fragrances, and her latest creations in the world of bags, shoes, eyewear and living. The latest Jette Joop fashion collection also has a prominent place in the presentation. Visitors are already impatiently awaiting the first looks of the new 2011 season, which will be going online shortly.

“We are delighted to have Jette Joop as a new client, whose JETTE brand will be another upmarket, well-known name for us to look after,” says Hendrik van Laaten, managing director of Medienwerft. “One of the challenges of redesigning the corporate website was to develop a design that not only lives up to the standards of the brand, but also offers visitors outstanding usability. The new site therefore boasts not only high-end, modern looks, but also intuitive user guidance.” This relaunch once again underlines Medienwerft’s expertise in the field of fashion and lifestyle.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.