Social Media - Hamburg, January 2010

Medienwerft designs Facebook page for Ben & Jerry's

The new Ben & Jerry’s Facebook page has been launched for the new year to become Germany’s first social network ‘cowmunity’. Hamburg-based agency Medienwerft designed the Facebook site for the world-famous cult ice cream brand, once again proving its expertise in the use of social media as a marketing instrument. The Ben & Jerry’s Facebook page was launched with a prize draw and viral mechanisms to attract lots of fans and bind them more closely to the brand long-term.

Facebook is the largest and fastest-growing social network, and is becoming an ever more important communication platform – and a very exciting one in terms of dialogue between brands and target groups. Since the beginning of 2010, Facebook members in Germany (http://www.facebook.com/benjerry.de), Austria (http://www.facebook.com/benjerry.at) and Switzerland (http://www.facebook.com/benjerry.ch) and at the newly opened Ben & Jerry’s "cowmunity" can become fans of the ice cream brand with the slogan ‘Peace, Love & Ice Cream!’ On Facebook you can find out all about the brand first-hand and about delicious new ice cream varieties, too. The manufacturer is also offering a constantly changing series of entertaining promotions for its fans on the site. For example, there are 25 ice cream parties to be won, marking the launch of the fan page. Anyone who becomes a fan of Ben & Jerry’s on Facebook is automatically entered into the draw. Successful invitations to friends are also counted as additional entries into the draw, giving you an even better chance of winning. This produces a viral effect that will keep the number of fans and the popularity of the site growing steadily. Other attractive promotions are to follow, keeping Ben & Jerry’s fans entertained and thinking about ice cream.

The Ben & Jerry’s Facebook page was designed and implemented by Medienwerft, who thereby proved their expertise in the field of social media marketing. ‘For a brand like Ben & Jerry’s, a Facebook page is the ideal platform for entering into even more direct dialogue with its target group. It was important to design it in line with the company’s corporate image and to include entertaining content and promotions,’ says Frank Meier, managing director of Medienwerft. As well as the Facebook page’s content and looks, the agency is responsible for networking the page with the Ben & Jerry’s websites in Germany (www.benjerry.de), Austria (www.benjerry.at) and Switzerland (www.benjerry.ch), all of which were also successfully designed and implemented by the Hamburg media agency.

About Medienwerft

The company was founded in 1996 and is among Germany’s most experienced Internet agencies. Their core competence is in providing complete packages combining advice, creative input, technology and online marketing with special emphasis on e-branding and e-commerce. The Hamburg-based agency is independent of the big networks and is led by its managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Its clients include companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.