The newly designed website of Hamburg-based Peek&Cloppenburg KG has now gone online, just in time for spring! offers quick and simple access to everything you need to know about fashion, brands and lifestyle. Medienwerft is responsible for the wide-ranging relaunch following the success of a high-quality pitch for rethinking the digital communications of the successful Hamburg-based group Peek&Cloppenburg.

News 2012 E-Commerce 1. April 2012

“We are very proud of the new solution for Peek&Cloppenburg,” explains Medienwerft Managing Director Hendrik van Laaten delightedly. “The challenges posed by the project were particularly attractive to us as it aimed to smartly dovetail all communications channels together.” The centrepiece of the relaunch was the optimised presentation of seasonal trends, the latest must-haves, current offers and campaigns. Numerous tips and services as well as comprehensive information and news on the P&C branches ensure that website visitors are always kept completely up-to-date. In line with latest standards, is of course also accessible via tablet PC.

In the future, Medienwerft will also be carrying out other tasks for P&C, as numerous new developments in the company’s digital communications are planned for the coming months. “We particularly enjoy integrating all the different competencies of the Medienwerft team,” explains Hendrik van Laaten. “In addition, it is also fantastic that we were able to take full advantage of our expertise in the fields of fashion, e-branding, e-commerce and strategy development as part of the project. The friendly and professional cooperation we enjoy with our client was also key factor in ensuring success.”


Hamburg-based Peek&Cloppenburg KG combines the two successful retail concepts VAN GRAAF and Peek&Cloppenburg, which operate in different markets. The company was founded in 1911 and today boasts a network of 25 branches in 20 German cities, making it one of the most important German fashion retailers for the whole family. As a brand specialist, Peek&Cloppenburg is synonymous with the highest quality products, a unique selection of around 300 labels and exceptional customer services. Peek&Cloppenburg KG also encompasses the retail company VAN GRAAF – a successful retail concept with an international market presence. VAN GRAAF is currently represented at 10 locations in Poland, Austria, Switzerland, Hungary and the Czech Republic. The strategic focus of VAN GRAAF and Peek&Cloppenburg is on the growing demand for quality both in the domestic and foreign markets. Both retail concepts are characterised by high quality products in a stylish shopping atmosphere, expert customer service and a modern, tasteful sales approach.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.