E-Branding - Hamburg, November 2014

New responsive design for digital Trendmagazin from P&C

VAN GRAAF, the online store of Peek & Cloppenburg Hamburg, was given a responsive design. Trendmagazin had to be a part of this. Medienwerft ensured that the current fashion and lifestyle themes from this magazine also make the best impression on mobile devices.

With its Trendmagazin, Peek & Cloppenburg Hamburg offers its customers regular editorial content from the realms of music, culture, food and travel as well as styling tips and fashion news – both on the brand website and the online store VAN GRAAF.

Until recently, the content of the digital magazine, however, was not optimally displayed on mobile devices. With the aim of changing this, Medienwerft set about drafting and implementing a new responsive design for Trendmagazin.

The responsive design of Trendmagazin was based on Bootstrap and adopted the grid of the current responsive online shop design. One special feature: Trendmagazin in the online store VAN GRAAF integrates magazine content simultaneously with the brand website by using exports, which are displayed without header and footer elements.

About Peek&Cloppenburg KG

Hamburg-based Peek&Cloppenburg KG combines the two successful retail concepts VAN GRAAF and Peek&Cloppenburg, which operate in different markets. The company was founded in 1911 and today boasts a network of 25 branches in 20 German cities, making it one of the most important German fashion retailers for the whole family. As a brand specialist, Peek&Cloppenburg is synonymous with the highest quality products, a unique selection of around 300 labels and exceptional customer services. Peek&Cloppenburg KG also encompasses the retail company VAN GRAAF – a successful retail concept with an international market presence. VAN GRAAF is currently represented at 10 locations in Poland, Austria, Switzerland, Hungary and the Czech Republic. The strategic focus of VAN GRAAF and Peek&Cloppenburg is on the growing demand for quality both in the domestic and foreign markets. Both retail concepts are characterised by high quality products in a stylish shopping atmosphere, expert customer service and a modern, tasteful sales approach.

About Medienwerft

The company was founded in 1996 and is among Germany’s most experienced Internet agencies. Their core competence is in providing complete packages combining advice, creative input, technology and online marketing with special emphasis on e-branding and e-commerce. The Hamburg-based agency is independent of the big networks and is led by its managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Its clients include companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.