VAN GRAAF, the online store of Peek & Cloppenburg Hamburg, was given a responsive design. Trendmagazin had to be a part of this. Medienwerft ensured that the current fashion and lifestyle themes from this magazine also make the best impression on mobile devices.

News 2014 E-Commerce 1. November 2014

With its Trendmagazin, Peek & Cloppenburg Hamburg offers its customers regular editorial content from the realms of music, culture, food and travel as well as styling tips and fashion news – both on the brand website and the online store VAN GRAAF.

Until recently, the content of the digital magazine, however, was not optimally displayed on mobile devices. With the aim of changing this, Medienwerft set about drafting and implementing a new responsive design for Trendmagazin.

The responsive design of Trendmagazin was based on Bootstrap and adopted the grid of the current responsive online shop design. One special feature: Trendmagazin in the online store VAN GRAAF integrates magazine content simultaneously with the brand website by using exports, which are displayed without header and footer elements.


Hamburg-based Peek&Cloppenburg KG combines the two successful retail concepts VAN GRAAF and Peek&Cloppenburg, which operate in different markets. The company was founded in 1911 and today boasts a network of 25 branches in 20 German cities, making it one of the most important German fashion retailers for the whole family. As a brand specialist, Peek&Cloppenburg is synonymous with the highest quality products, a unique selection of around 300 labels and exceptional customer services. Peek&Cloppenburg KG also encompasses the retail company VAN GRAAF – a successful retail concept with an international market presence. VAN GRAAF is currently represented at 10 locations in Poland, Austria, Switzerland, Hungary and the Czech Republic. The strategic focus of VAN GRAAF and Peek&Cloppenburg is on the growing demand for quality both in the domestic and foreign markets. Both retail concepts are characterised by high quality products in a stylish shopping atmosphere, expert customer service and a modern, tasteful sales approach.




The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.