MEDIENWERFT IS LAUNCHING AN APP FOR THE MULTICHANNEL RETAILER CYBERPORT
The Hamburg-based e-commerce specialists have now also developed a smartphone and tablet app for Android and iOS after the launch of the mobile shop from Cyberport in 2014. It was completely reconceived and in the end implemented as a hybrid app in order to exploit as many synergies as possible between the existing mobile shop and the app. In the future, this will make the further development of a cross-platform app and mobile shop possible.
Particularly convincing are the inspiring character of the start page and the cross-selling idea. Medienwerft succeeded in drawing the attention of the online user to the branches as well as the branch customers to the online range. The highlight here is the always up-to-date display of availabilities both in the selected store and in the online shop.
The successful collaboration started at the beginning of 2013 and ever since has been characterized by trust and innovative ideas. Sebastian Kundisch, Product Owner Mobile at Cyberport provides his take, “Above all the technical and conceptual advice from Medienwerft impress us. We have been working successfully hand in hand for many years now and have the feeling that the Medienwerft agency not only understands its own handiwork, but also ours to a high degree.”
ABOUT CYBERPORT GMBH
Cyberport is one of the most successful mailorder retailers of computer technology and entertainment electronics in Europe. Under www.cyberport.de the company presents more than 40,000 products in an online technology market with exciting product ranges covering both hard- and software with an emphasis on Apple and notebooks, digital photography, mobile communication and multimedia technology as well as entertainment electronics and household appliances. Various print formats, its successful appearance in social networks like Facebook, Google+ and Twitter and also as its own blog and YouTube channel all support Cyberport’s claim of assuming leadership in the quickly growing segment “Digital Lifestyle” in the German-speaking market. With its sales branches in Berlin, Bochum, Dortmund, Dresden, Essen, Hamburg, Cologne, Leipzig, Munich, Stuttgart and Vienna, which make a substantial contribution to the dynamic growth of the company, Cyberport has created an innovative multichannel buying experience for its customers. – Cyberport is a company of Hubert Burda Media.