As part of a pitch, Medienwerft acquired the digital lead for Ernsting’s family. Since March 2015, the Hamburg-based e-commerce specialists have been largely responsible for strategic consultancy in the field of digital media, the development of digitally driven campaigns and modes of advertising, as well as continuous onsite optimization.

News 2015 E-Commerce 25. June 2015

“We are pleased to have found a partner with whom we can grow in the coming years. In addition to the fantastic conceptual and creative work, it was the feel for the brand and the shared chemistry that impressed us most,” says Stephanie Wölfel, Area Manager E-Commerce at Ernsting’s family.
“Today, Ernsting’s family is already ahead of many competitors in implementing the omnichannel concept. As an agency, we can therefore fully exploit the potential of an integrated view of physical and online stores when developing campaigns and ideas,” says a delighted Oliver Helms, Director of Medienwerft.

The two new partners have plenty of shared plans. They are already on course for various projects this year. It will be an exciting year for both parties and also for Ernsting’s family’s online customers.


Ernsting’s family is one of the leading cross-channel suppliers in German textile retail, with more than 1,800 branches, a successful web presence and around 12,000 employees. The company with its headquarters in Coesfeld was founded in 1968 by Kurt Ernsting and offers fashion, underwear, accessories and a variety of home&living items for the whole family.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.