E-Commerce - Hamburg, June 2015


As part of a pitch, Medienwerft acquired the digital lead for Ernsting's family. Since March 2015, the Hamburg-based e-commerce specialists have been largely responsible for strategic consultancy in the field of digital media, the development of digitally driven campaigns and modes of advertising, as well as continuous onsite optimization.

"We are pleased to have found a partner with whom we can grow in the coming years. In addition to the fantastic conceptual and creative work, it was the feel for the brand and the shared chemistry that impressed us most," says Stephanie Wölfel, Area Manager E-Commerce at Ernsting's family.
"Today, Ernsting's family is already ahead of many competitors in implementing the omnichannel concept. As an agency, we can therefore fully exploit the potential of an integrated view of physical and online stores when developing campaigns and ideas," says a delighted Oliver Helms, Director of Medienwerft.

The two new partners have plenty of shared plans. They are already on course for various projects this year. It will be an exciting year for both parties and also for Ernsting's family's online customers.


Ernsting's family is one of the leading cross-channel suppliers in German textile retail, with more than 1,800 branches, a successful web presence and around 12,000 employees. The company with its headquarters in Coesfeld was founded in 1968 by Kurt Ernsting and offers fashion, underwear, accessories and a variety of home&living items for the whole family.

About Medienwerft

The company was founded in 1996 and is among Germany’s most experienced Internet agencies. Their core competence is in providing complete packages combining advice, creative input, technology and online marketing with special emphasis on e-branding and e-commerce. The Hamburg-based agency is independent of the big networks and is led by its managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Its clients include companies such as BAUR Versand, Hawesko, 3 SUISSES, Stage Entertainment and Unilever.