Coral – previously known for delicate laundry detergent – put its first all-purpose laundry detergent on the market in May. Medienwerft is supporting the launch with a top-selling free trial campaign and an optimised website, where the benefits of the new Coral all-purpose laundry detergent are shown.

News 2016 E-Commerce 29. May 2016

Cleanliness and care – that’s the positioning of the all-purpose laundry detergent that Coral has been offering since May. To impress consumers with the quality, Unilever has begun a large-scale campaign: “Test now free of charge” has been the slogan on the Coral website since mid-May. The associated landing page was designed and implemented by Medienwerft. Consumers can buy Coral all-purpose laundry detergent, upload the scanned voucher (or send it to Coral by post) and are repaid the purchase price and the postage.

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In addition, the three new all-purpose laundry detergents Coral Color+, Coral Universal+ and Coral Sensitive+ with their advantages and selling points are integrated into the Coral website. Medienwerft also developed the corresponding subpages and implemented them in a sales-boosting manner here.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.