As part of the relaunch of its B2B online shop, Lerbs AG is introducing SAP Hybris as a new e-commerce system. Medienwerft is taking care of the conceptual and design-related work, based on SAP Hybris Accelerator 6.0, which was introduced in April 2016.

News 2016 E-Commerce 6. March 2016

Thus, the Hamburg-based agency, which is celebrating its 20th anniversary this year, is one of the first SAP hybris partners that will work with the updated version. Besides the complete front-end and back-end implementation, Medienwerft is also supporting the launch of the shop – including the migration of 1,300 existing clients to the new system.

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For over 60 years, Lerbs has been supplying clients worldwide with branded products. Originally a ship supplier, the company is located in Bremen. Today, however, Lerbs clients are no longer just shipping companies, shipbuilders and shipping companies – with a turnover of 52 million euros per annum and about 185 employees, it is one of the largest in the industry. Lerbs AG also supplies businesses, small trades, municipalities and the industry with labour protection equipment, screws, non-ferrous metals, welding accessories, operating supplies, tools, machinery, and equipment. The range includes around 150,000 products, which are distributed through trade catalogues, e-commerce or at the company store at the Bremen site.


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The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.