A jacket on all channels – Medienwerft is developing a campaign for MONA

Medienwerft convinced MONA with an approach in which the fashion expertise of MONA is highlighted by inspiring photos and comments from a stylist. At the beginning of the campaign there was a large photoshoot, which was jointly controlled by MONA and Medienwerft. This resulted in emotional motifs with a campaign model as well as inspiring, extraordinary product photos, the basis for the unique look and the memorability of the campaign.

The timing was ambitious: in just 3 months, a total of 44 different online and offline advertising media were created. In addition to the insert, advertisement and double page spread in the catalogue, a teaser, landing page, prize draw, newsletter and banner were created. Additional support came from the area of social media with Facebook posts and texts for MONA magazine.

On the basis of a precise impulse chain, the customers were given the core message “soft and cosy. Totally hot.” for a total of 9 weeks addressed to various channels. The entire campaign – from the development of the campaign idea to the graphic and textual implementation up to the accompaniment of the photoshoot – was in the hands of Medienwerft, which was thus able to utilise its creative potential.