The employees of the Hamburg-based company have long known that the long-standing Medienwerft customer, Peek&Cloppenburg, is a great employer. Now, Peek&Cloppenburg presents itself to potential applicants with all its assets – because the internationally active fashion retailer has completely redesigned its career site, both visually and in terms of content, with the help of Medienwerft.

News 2016 E-Commerce 29. September 2016

Large-format photos and authentic statements by real Peek&Cloppenburg employees convey a sense of how much they feel connected to “their” company. A clear user guidance ensures that students, graduates and professionals alike can immediately find the right internship, training and job offers. Practical application tips and an insight into the company philosophy “Passion for fashion and people” round off the appearance of Peek&Cloppenburg as an interesting and versatile employer.

From the first rough designs onwards, the entire concept, design, text creation and programming were in the hands of Medienwerft. A responsive website was implemented on the basis of TYPO3, four channels guide the relevant target groups to the areas relevant to them – thus avoiding scattering losses. A click on the “Apply now” button transfers the personal data directly into a software for applicant management, where all data can be easily viewed, evaluated and managed by the personnel department. Also WhatsApp was integrated as a communication channel – so questions on entry requirements, terms of application or the status of an application can be asked quickly and directly and answered personally in a matter of seconds.


The company group Peek&Cloppenburg KG in Hamburg is one of the leading companies in textile retail and currently has 34 sites in Germany and abroad. Peek&Cloppenburg represents fascinating fashion experiences with a tasteful and style-assured selection, an inspiring feel-good atmosphere and personal service. Internationally, the group has been represented by its successful retail concept VAN GRAAF since 2001. Within a few years, VAN GRAAF has succeeded in establishing itself as a high-performance retailer with select, high-quality fashion for women and men in major European cities. Today the company is represented with branches in Poland, Austria, Switzerland, Hungary and the Czech Republic. At VANGRAAF.COM, the online shop of Peek&Cloppenburg KG Hamburg, fashion enthusiasts in Germany have been able to order online since 2012 and in Poland since 2016 in a modern and user-friendly shop environment.



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