EASY: MEDIENWERFT RELAUNCHES THE B2B PLATFORM FOR VOLKSWAGEN ACCESSORIES
Rear mufflers, bicycle racks or alloy wheel rims – the Volkswagen range for the Volkswagen partners is diverse. Soon it will also be presented attractively: Medienwerft relaunches the international B2B platform EASY (electronic accessories system) of Volkswagen Zubehör GmbH based on SAP Hybris Accelerators 6.1.
Volkswagen partners in 114 countries worldwide use the B2B platform of the subsidiary of Volkswagen AG. With improved usability the shop is to be available in a total of 4 country versions. Medienwerft is taking on the entire concept and creation and working hand in hand with SAP on it.
“We were particularly impressed by Medienwerft’s conceptual and creative strengths and Hybris know-how”, explains Michael Mehrpahl, overall project manager at Volkswagen accessories. “The chemistry has been right from the first meeting, and we feel very well looked after. We are now looking forward to the results.”
ABOUT VOLKSWAGEN ZUBEHÖR GMBH
As a subsidiary of Volkswagen AG, Volkswagen Zubehör GmbH develops and distributes vehicle accessories for the private and commercial vehicle models of the automobile manufacturer worldwide. The wide range of products includes more than 8,000 accessories in the areas of sport & design, complete wheels & alloy wheel rims, communication, transport, comfort & protection, service & care as well as lifestyle. The company now employs more than 260 people. The headquarter of Volkswagen Zubehör GmbH is in Dreieich near Frankfurt am Main.