MODEL CONTEST: ERNSTING’S FAMILY FACE 2018 – IMPLEMENTED BY MEDIENWERFT
For the ninth time, Ernsting’s family searched for the Ernsting’s family face of the year, and this year Medienwerft handled the entire implementation of the web page for the promotion.
Together with a jury, website visitors selected the top 10. The winner, Jeany Gramstat, can look forward to a professional photo shoot in Cape Town, as well as an appearance in Ernsting’s family catalog.
On a landing page designed by Medienwerft, the soon-to-be models could upload two pictures and some information. All applicants were presented in a gallery, each in a sequence selected by a new random generator. A high-caliber jury consisting of model and moderator Jana Ina Zarella, booker and modeling agent Peyman Amin, fashion photographer Uwe Körner and influencer Liz Kaeber, as well as Marcello Concilio, Head of Corporate Communications at Ernsting’s family selected the top 30 from about 2600 candidates. By the way, this was almost twice as many women as last year!
The top 30 had to meet a photo challenge and present themselves with it on the landing page. On October 21 and 22, 2017, the top 10 as selected by the jury and website visitors met in the finale in Barcelona to see who would become Ernsting’s family face 2018 – and Jeany Gramstad was selected.
Like last year, Medienwerft handled everything, not just the development and programming of the landing page, on a PHP basis in TYPO3.
ABOUT ERNSTING’S FAMILY
With more than 1800 stores, a multi-award winning website, and about 12,000 employees, Ernsting’s family is one the biggest cross-channel providers in the German textile retail industry. In fiscal year 2016/2017, the company headquartered in Coesfeld-Lette (Westphalia) recorded sales of about EUR 1.120 billion. Ernsting’s family offers fashion and accessories for the entire family, with a focus on linens, women’s clothing, and children’s clothing. Quality at surprisingly affordable prices is the company’s premise. Ernsting’s family continually pursues the development of new sales channels and locations with social and ecological responsibility.