Simply healthy: With the mobile shop for APONEO, one of the largest online pharmacies in Germany, Medienwerft has developed and completed a health-focused platform. Not only can users find information about medicines, they can also find interesting content, from cosmetics to sports and fitness or organic and food products.

2018 E-Commerce News 1. March 2018

Optimized performance, younger target groups, more traffic – these were the specifications for the new mobile shop. Medienwerft was given full rein on matters of concept and design. The result is a more responsive shop that meets the highest requirements for user-friendliness. In addition to alternating topic teasers, the focus is on communication of benefits and service topics, and a chat function was integrated.

Emotional images and well-founded information on all topics involving health and wellness round out the website. In so doing, APONEO was successfully able to reposition itself as a partner for all health concerns.
Mobile first: After the launch of the mobile shop in March, the tablet and desktop version were adapted to the new look in successive steps, with assistance from Medienwerft, of course.


APONEO is an owner-managed online pharmacy with headquarters in Berlin, and is one of the ten largest online pharmacies in Germany. APONEO is Germany’s first online pharmacy to offer same-day delivery. APONEO is also the first organically certified German online pharmacy. The company employs more than 100 people, primarily pharmacists and pharmaceutical assistants. Customers can choose from more than 140,000 products, from non-prescription and prescription only medications to homeopathic remedies and cosmetics.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.