Everyone’s picked up on the keyword “social media investor relations” now. No wonder, because using social media to specifically address investors, analysts, and journalists is a true competitive advantage as a meaningful addition to traditional IR work. Medienwerft works together with Kirchhoff Consult AG in developing tailored solutions for DAX companies.

2018 News 1. May 2018

Why should publicly listed companies use social media investor relations? The numbers speak for themselves: 69% of investment professionals would be willing to communicate with a company through social media channels, and in fact 79% of investors regularly use social media at work. Only 32% of companies in the German-speaking countries of Germany, Austria, and Switzerland use social media for their IR activities, though – a clear competitive advantage for those who do invest in social media investor relations.

In cooperation with Kirchhoff Consult AG, Medienwerft is helping DAX-listed companies with strategic consulting for target groups and channels, the creation and distribution of content, social media advertising, and community management involving this critical advantage in the fight for investors. This is how Medienwerft helps companies to increase the reach of their key messages through social media relations, elevate brand awareness, strengthen their authenticity, and ultimately reach even further into the relevance set of possible investors.
Do you have questions about social media investor relations? The Medienwerft Social Media Team is happy to advise you.




The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.