MEDIENWERFT WHISKS MONA CUSTOMERS AWAY TO ENCHANTING PLACES
Welcome to the gateway to the world! In May, MONA and Medienwerft revealed their tips for a city excursion to Hamburg. In order for MONA customers to cut a good figure not only while leisurely shopping, but also while enjoying the elegant restaurants in the Hanseatic city, four outfits were presented as part of the online and offline campaign. Once again, Medienwerft took care of the design and implementation of the emotional campaign intended to inspire a bit of wanderlust.
From the Alsterarkaden in the center of Hamburg to the Blankeneser Treppenviertel district, from shopping to relaxing, there were tips for all kinds of activities to fill a weekend in Hamburg. Every station was accompanied by a complete outfit suggestion. The photo shoot took place at selected locations in Hamburg – including the 5-star Hotel Louis C. Jakob. One weekend in this renowned building with a view of the Elbe River was also a prize in the raffle that was held during the campaign period.
Wanderlust was kindled on all channels. In addition to newspaper articles, Medienwerft created a teaser, landing page, newsletter, and banner. Facebook posts and text for the MONA magazine supported the campaign which was also accompanied by posts from a well-known blogger.
MONA is for women with style, and it has been for more than 85 years. What started with pantyhose in 1930 is now a mail order house for everything that makes a fashionista’s heart beat a little faster – The product line includes elegant yet comfortable wardrobe pieces, accessories, jewelry, bags, and shoes. The company, with headquarters in Pforzheim and locations in Germany, Switzerland, Austria, the Netherlands, Belgium, and France, is part of the Klingel Group.