From SEA to UX: cult brand bruno banani has tasked Medienwerft with improving the performance of the brand website using strategic online marketing.

2020 News 22. April 2022

The first phase was the analysis: in a detailed website audit that included a competitor analysis, Medienwerft evaluated the website of the underwear and beach fashion brand with regard to SEA/SEO, social media and UX. In addition, further communication building blocks, such as newsletter marketing, were put under scrutiny.
The results formed the basis for the measures that are now being implemented on behalf of bruno banani. These include:

  • adjusting Google Tag Manager to ensure the best possible tracking
  • creating new Google Ads campaigns
  • creating and implementing an SEO strategy
  • optimising the home page and other areas (e.g. checkout) with regard to UX criteria
  • revising the newsletter
  • supporting the Amazon shop

With the marketing goals firmly in mind, continuous monitoring, ongoing optimisation and the associated reporting is taking place within the scope of implementing various digital marketing measures. Sales and other KPIs saw significant increases in just the first few months.

“Thanks to the optimisations made by Medienwerft, we are receiving significantly more orders and the conversion rate is much better”, enthuses Managing Director Jans Jassner.

We at Medienwerft are also pleased because additional exciting projects with this discerning and dynamic brand are in the pipeline.

About bruno banani

The international cult brand for underwear and beach fashion based in Chemnitz was founded in 1993 by business administration expert Wolfgang Jassner. In just a short time the business had made marketing and sales history: promotional activities such as the luger who competed in the Olympics under the name Bruno Banani or the testing of bruno banani underwear in space at the MIR space station have drawn international attention to the family business. In the mean time, bruno banani has grown its business; it currently exports to 17 countries across the globe and has licensed various products for sale by third parties. The products are available in the online shop, in outlet stores and from selected specialist retailers.



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