ALWAYS IN VIEW: KPI AUDITING WITH MEDIENWERFT

More traffic, a better conversion, and ultimately more sales: When companies optimize their websites, they always want to have their KPIs in view. The basis for this is continuous KPI monitoring. Medienwerft offers extensive KPI auditing that examines the essential aspects and problem areas of your website. This way, the website can be continuously optimized based on actual user data and decisively improve performance.

2020 E-Commerce News 7. February 2022

IN KPI AUDITING, THE MOST IMPORTANT FACTORS ARE ANALYZED AND OPTIMIZATION POTENTIAL SOUGHT:

 

TRAFFIC

Found: For companies that want to acquire customers with their website, SEO (Search Engine Optimization) is a constant topic. Suitable keywords, easily readable text, fast loading times, or optimization for mobile use – there is a whole range of actions to be displayed as high as possible in the list of search results and thus increase traffic. SEA (search engine advertising) or targeted e-mail-marketing via newsletter, for example, can significantly increase traffic to your website. The Medienwerft experts suggest the suitable actions for you to ensure more visitors.

 

CONVERSION RATE

The conversion is influenced by numerous components. Page speed, meaning how quickly the page loads primarily in the mobile version, usability, and content are the essential factors. The UX experts from Medienwerft optimize the user guidance using UX points of view and create relevant content to provide better conversions and thus a better ranking.

 

JUMP RATE/LENGTH OF STAY

The longer a potential customer stays on your site, the greater the likelihood that a purchase ultimately takes place. With custom-tailored, individual offers and user-friendly, clear order processes, you increase the length of stay and conversion, and improve your ranking.

Continuous KPI monitoring, UX and system adaptations, and relevant content increase traffic, length of stay, and conversion – and therefore also your sales. Learn in thefact sheet how the experts at Medienwerft can help you with this:

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