For CAPAROL ICONS, Medienwerft has developed a B2C shop. For the first time, end customers can order luxury wall paint direct. The shop is based on SAP Commerce Cloud and is live effective immediately.

2020 E-Commerce News 10. February 2022

Now paint is on the customer list for Medienwerft: For CAPAROL ICONS, the manufacturer of luxury wall paints, Medienwerft has developed a B2C shop with which, now for the first time, the end consumer can order the paint directly online. The shop is set up using SAP Commerce as the basis, and is live effective immediately.

CAPAROL ICONS, a company of the DAW corporate group, was previously sold only in brick and mortar stores. The shop designed and implemented by Medienwerft expands the target group now to include end customers as well.

The B2C shop was developed in numerous workshops and strategy meetings held jointly with the customer and implemented by Medienwerft and the experts at FIS. In the process, the existing website was enhanced with e-commerce functionalities and underwent a relaunch.


Since 1895, DAW has been developing, producing, and distributing innovative coating systems. As an independent family company in the hands of the fifth generation, DAW has continuously grown ito the third largest manufacturer of architectural paints, and has been the market leader for decades in Germany, Austria, and Turkey. The DAW corporate group includes numerous strong brands, is an innovation driver for coating agents, thermal insulation, and structural protection, and is a reliable partner for your customers and suppliers.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.