The online store developed by Medienwerft for Bartscher GmbH, one of the largest B2B providers in the domain of commercial kitchens, has been expanded. Bartscher Warehouse.

2020 News 16. February 2022

After the launch of the successful B2 online store, Medienwerft and FIS have now implemented a second store for the large B2B provider of commercial kitchens. Using Bartscher Warehouse, remaining stock, old inventory, returns, and B-goods are brought to B2B customers at heavily reduced prices.

Medienwerft was responsible for all development steps for the new store.

The adaptation of the interfaces to SAP ERP and the datahub were handled by FIS so that the Bartscher Warehouse Shop was completed entirely by the FIS Group, to which Medienwerft also belongs.

The certified SAP E-Commerce developers at Medienwerft integrated B2B-specific, individually developed functionalities like product comparison, immediate purchase, and inquiring about the VAT-ID with the Federal Office for taxes in the store. Replacement part ordering with integrated exploded-view drawing can be initiated directly from the Bartscher Warehouse shop. As a result, customers can purchase replacement parts for Bartscher kitchen appliances from the Warehouse shop. So far, ordering is only possible in Germany, but additional countries are in the planning stage.


Since its founding in 1876 and commercial expansion in the 1960s, Bartscher GmbH has become one of the leading companies in the commercial kitchen industry. Today the commercial kitchen provider has a modern high-bay warehouse with 17,600 pallet spaces and 16,500 square meters of storage space at its facility in Salzkotten. The broadly diversified range of products, with more than 1900 products, nearly covers the commercial kitchen sector. With its own distribution centers in numerous countries, Bartscher GmbH offers the whole spectrum of its products and services throughout Europe.



The company was founded in 1996 and is one of the most experienced Internet agencies in Germany. Its core competence lies in its holistic service made up of advice, creation, technology and online marketing with a special focus on e-branding and e-commerce. The network-independent agency based in Hamburg is managed by the managing directors Oliver Helms, Hendrik van Laaten and Frank Meier. Among its customers are companies like BAUR Versand, Görtz, Peek & Cloppenburg Hamburg, Adler Modemärkte, Cyberport and Unilever. Medienwerft has supported the e-commerce business for Hanseatisches Wein- und Sekt-Kontor GmbH since 1999.