THE SAP CX EXPERTS AT MEDIENWERFT EXPAND THEIR EMARSYS KNOW-HOW

Optimal sales experiences, increased customer loyalty, automated after-sales and campaign assistance – if you’re looking for the perfect customer journey, Emarsys is THE omnichannel customer engagement platform. Medienwerft is currently expanding its team of Emarsys experts.

E-Commerce News 23. May 2022

Maximizing customer lifetime value is one of the core goals for every e-commerce manager. A key factor in achieving these goals is building customer loyalty through personalized offers and content, as well as marketing automation specific to the customer’s lifecycle.

“The products from Emarsys are precisely geared towards these goals and will continue to be an important component of the SAP Customer Experience portfolio in the future”, explains Hendrik van Laaten, Managing Director of Medienwerft. “What’s more, the KPI-based approach of Emarsys keeps the marketer and their daily challenges in focus. This corresponds with the solutions and approaches that we offer to our clients. Helping to achieve their goals and master their daily challenges with operative solutions is precisely what we are here to do.”

To date, ten Medienwerft employees from different departments have successfully completed the Emarsys onboarding program. Several of the company’s top clients are either ready to launch projects using Emarsys solutions or plan to do so in the future.

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ABOUT EMARSYS

Emarsys supports digital marketers and business owners with their unique omnichannel customer engagement platform, which quickly improves operating results.
The platform enables the consolidation of different business goals with proven omnichannel customer engagement strategies – based on the experiences of leading brands – and delivers exciting 1:1 experiences for consumer and instantly measurable results in addition to a reduced time to value.
In future, the products from Emarsys will become part of the SAP Customer Experience Portfolio, and Medienwerft will expand and configure its consultation and service offering accordingly.

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