ALMIRALL INFORMATION AND SERVICE HAND-IN-HAND

The task of relaunching the corporate website of Almirall Hermal GmbH, the subsidiary of the Spanish pharmaceutical company Laboratorios Almirall, came with an added task: the development of a portal that would demonstrate the company’s dermatological expertise.

THE TASK

A relaunch of a corporate website is a challenge in itself but one that we are always happy to accept. In the pharmaceutical sector especially, there is always a multitude of details to consider, as the market for drugs is heavily regulated and patient information is subject to a host of important legal requirements. In the case of Almirall Hermal, we developed, in compliance with all of these requirements, a bilingual information solution that provides access to freely available information and detailed information intended for professionals (the latter by login). The additional task of developing a portal containing extensive information on the topic of “skin” required intensive study of medical matters. Under the project name “Skin City,” an extensive design phase gave rise to an information-packed portal that served the information needs of both laypeople and professionals.

CHALLENGES

With its truly voluminous repository of information, the Skin City portal embodies an especially complex service solution. Every month more than 60,000 dermatological patients and practitioners are brought together through Skin City. With content that is updated daily, Germany’s largest dermatological archive, and direct selling of prescription products, Skin City has become the leading skin-related portal in German-speaking Europe in the space of only four years. The aim behind its creation was to provide a system of content delivery designed with an emphasis on simplicity, clarity, and value for the user even as the regulatory requirements were being complied with.

ABOUT THE CLIENT

Almirall Hermal GmbH is a subsidiary of the Spanish pharmaceutical company Laboratorios Almirall. It is number one in the German market for skincare products and specializes in anti-acne, -eczema, and -psoriasis agents. With more than 450 employees, Almirall Hermal GmbH has been developing for almost 60 years effective and high-quality drugs for diagnosing and treating skin disorders. Almirall Hermal products are distributed in more than 30 countries around the world with a total sales volume of approximately EUR 100 million.

TECHNOLOGY

  • webEdition
  • PHP
  • MySql on a high-availability Sun cluster

Services

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CONSULTING

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DESIGN

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STRATEGIC PLANNING

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“What can we achieve? How can we progress? How can we operate better in the market? If you’re looking for outstanding digital solutions for a particular challenge, talk to us about it. After all, you know that successful relationships always begin with the first conversation.”

New Business

Sönke Baumann

T: +49 40 31 77 99 0
E: info@medienwerft.de