An e-commerce platform of this size must follow the laws of the business model, as business-related requirements take precedence over technical maintenance or improvements. In addition, a heavily frequented, high-sales-volume e-commerce platform such as that at hawesko.de must undergo continual adjustment. The use of ad servers, newsletters, marketing campaigns, and search engine marketing directs additional visitor streams to this platform. From a technical perspective, this means that there will be very few “quiet periods.” Technical updates of the hardware and applications, release management, and load or function tests are conducted on the basis of stringent time constraints and qualitative standards. At the same time, performance and availability as experienced by the customer must not suffer even when traffic is extremely high, as for example during the period just before Christmas.