One of the biggest challenges was to create an entirely novel, uniform, and high-quality customer experience in the e-commerce realm through all channels (shops, videos, and mobile apps). It called for developing a pioneering e-commerce concept that properly reflected the new trends in the social media world, one that, in conceptual, marketing, or technical terms, went beyond anything yet seen. Apart from technical flexibility and innovative strength, successful implementation called for incorporating a number of different parties at the design level (among them the client’s managers, sales and marketing department, IT staff, and future editorial team). Only then could this highly innovative, award-winning project be realized in the shortest time possible.