There really is no other way to say it: With our client TVINO, we have made a crucial contribution to the development and advancement of video commerce in Germany. It goes without saying that we were particularly pleased to do so in a setting replete with outstanding personalities and exquisite wines.
The initial proposition was anything but inspiring: “Develop a new kind of social video commerce platform with a connection to our SAP inventory management system.” But that came to include brand development, building the entire online platform, and designing, creating, and realizing the entire market launch campaign. All for sommeliers who introduced wines, vintners, and related topics live and in an unusual way on an online shopping platform.
One of the biggest challenges was to create an entirely novel, uniform, and high-quality customer experience in the e-commerce realm through all channels (shops, videos, and mobile apps). It called for developing a pioneering e-commerce concept that properly reflected the new trends in the social media world, one that, in conceptual, marketing, or technical terms, went beyond anything yet seen. Apart from technical flexibility and innovative strength, successful implementation called for incorporating a number of different parties at the design level (among them the client’s managers, sales and marketing department, IT staff, and future editorial team). Only then could this highly innovative, award-winning project be realized in the shortest time possible.
TVINO is a video commerce service of Hanseatisches Wein- und Sektkontor and has been moderated since 2009 by, among others, the sommeliers Hendrik Thoma and Stephanie Döring. The video commerce portal presents the whole world of wine in an innovative and easy-to-understand manner. In numerous videos (featuring, among others, Gérard Depardieu, Tim Mälzer, and German star vintners such as Philipp Wittmann), wine knowledge, personalities, and insider tips are coupled with an attractive selection of wines that are offered for sale, thereby creating value added. Viewer participation through the use of social media channels such as Facebook or Twitter also conforms to the standard for the service. TVINO.de had yet to complete the first half-year of its existence when it was awarded the prestigious “Online Shop Jury Innovation Prize 2009”. In Germany this prize is regarded as the highest mark of distinction for innovative concepts in the online mail-order business.
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