It happens rarely that competence in creation, strategic know-how and technological expertise combine that splendidly.

Danilo Frasiak,
Former Manager Cyberport

SAP Marketing with Medienwerft

How well do you know your customers? Do you know what they have done, what they're going to do and what they're doing now? With SAP Marketing (formerly: SAP Hybris Marketing) you can find out more about your customers and get an insight into what motivates each individual. This means that, instead of the scattergun approach, you can make use of contextual marketing in real time! Medienwerft, as a certified SAP Hybris partner and a proven brand expert, can support your company in automating its marketing and thus perfectly conveying your brand values.

  • Omnichannel Management
  • Expandable Central Data Management
  • SAP Interfaces
  • Order Management Optimisation
  • Customer Dialogue in Real Timeg
  • B2B and B2C
  • Open Technology
  • Agile and Scalable
  • Lead-Scoring
  • Cloud or on-premise

The benefits of working with Medienwerft

Analysis We identify your requirements for successful marketing.
Strategy In the next step, we plan your activities.
Design/concept We develop successful, brand-appropriate advertising material for you.
Programming Our technology unit takes care of the implementation of the marketing suite.
SAP integration Our partner FIS GmbH ensures process linking to the SAP interfaces.

Everything from one source for successful automated marketing

From the perfect strategy to brand-appropriate online and offline advertising material through to implementation of SAP Marketing and beyond, Medienwerft and FIS are by your side on the path to successful automated marketing.

Competence to the power of six:
Medienwerft's achievements in SAP marketing

1. Comprehensive strategic expertise

We make brands even more successful: with experience from more than 20 years of brands and e-commerce, we are well versed in the mechanisms of effective marketing. In short: we know what works. This knowledge is the foundation of our comprehensive marketing strategy, which firmly anchors your company in the relevant set of your customers.
Grab your customers' attention time and again – with SAP Marketing and Medienwerft.

2. A profound understanding of the brand

Loyal customers are good customers – and good customers appreciate a consistent brand experience across all channels. Whether when mobile, in stores or on a home PC: with SAP Customer Experience and Medienwerft, you remain true to the core of your brand at all touchpoints. After all, brands are our speciality and consistent brand management is our goal.
Give your brand a unique face – wherever and whenever your customer sees it.

3. Strong design

Where others are only able to master the technology, we offer you more: in our creative design and concept unit we develop attention-grabbing, 360-degree campaigns that convey your message to the customer both online and offline. Thanks to SAP Marketing, they are automated in real time to arrive precisely when the impact is greatest.
Address your customers as individuals
in real time.

4. Comprehensive B2B and B2C experience

Thanks to experience from more than 20 years and countless B2B and B2C projects, Medienwerft is well versed in the demands of different target groups. The central data management of SAP Marketing implements both B2B and B2C requirements seamlessly in the system.
We know your target group and what they want.

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6. Seamless SAP integration

Our partner FIS GmbH is one of the biggest SAP systems houses in Germany. As a SAP gold partner, FIS GmbH takes care of linking SAP Marketing to existing SAP interfaces. Your business and process-related requirements are taken into account in the SAP integration.
We fit the system to your requirements not the other way around.

All target groups. At all times:
automated real-time marketing with SAP Marketing

Only those who know their customers can truly inspire them. Everywhere and anywhere

SAP Marketing (formerly: SAP Hybris Marketing) uses both implicit (e.g. clicks on pages and viewing of sites) as well as explicit (e.g. reactions to campaigns and purchases) insights to identify the customer's intentions at every point of contact. The analytical segmentation and selection of target groups with SAP Marketing is the perfect way of identifying when, where and what – in other words, the very best time to put the appropriate offer to your customer at his or her preferred touchpoint. Thanks to the functionalities of SAP Marketing, the automated, individual, proactive addressing of customers is possible both for regulars and for still unknown potential buyers.

Create unique customer experiences in a real-time context

With SAP Marketing, marketing specialists are able to understand their customers better: with SAP Marketing Insight it is possible to analyse several million orders, invoices and bits of financial data in real time. What's more, there is also the option to review the success of marketing investments with the most important key performance indicators (KPIs) for their marketing effectiveness. Campaign planning is also simplified: plan budgets, programmes and expenditure simply and intuitively with SAP Marketing Planning and maintain a clear overview of planned marketing activities in the calendar.

The trouble-free package for central customer lifecycle management

SAP Marketing is a core component of SAP CX – a comprehensive, coupled and central customer lifecycle management system that spans all departments. Intelligent marketing automation is combined with effective sales and service CRM as well as customer-friendly e-commerce. This ensures successful customer dialogue on all channels – in real time.

Create a comprehensive, personalised customer experience!

Do you want to know how you can make your business even more successful with SAP Marketing and SAP CX? Then get in touch with us. Medienwerft, as a certified SAP Hybris partner, and FIS GmbH, one of the biggest SAP systems houses in Germany with gold status, are your top choice for seamless, successful customer relationships. In an initial discussion you can find out what opportunities SAP Marketing and SAP CX can offer your company.