{"id":23533,"date":"2022-11-08T15:23:38","date_gmt":"2022-11-08T14:23:38","guid":{"rendered":"https:\/\/preview.medienwerft.de\/full-service\/digital-transformation\/digital-brand-management\/"},"modified":"2024-07-08T17:14:21","modified_gmt":"2024-07-08T15:14:21","slug":"digital-brand-management","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/full-service\/digital-transformation\/digital-brand-management\/","title":{"rendered":"Digital Brand Management"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<h1>TURN YOUR BRAND INTO YOUR PERFECT CALLING CARD<\/h1>\n<p>The complexity of communication channels and touchpoints is both a blessing and a curse for brands. Format requirements, style, tonality, technology; but also relevance, timing and activity levels vary. Whether umbrella brand or mono-brand, targeted digital brand communication is more important than ever.<\/p>\n<p>As a full-service agency for brands and e-commerce, we have many years of experience in online brand management. Benefit from our know-how for your success in the digital environment.<\/p>\n\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: left;\">MEDIENWERFT: YOUR DIGITAL BRAND MANAGEMENT EXPERTS<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_48de072ecf8ab8fd59f7c0a88be793a6\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><ul>\n<li>Branding experts for every touchpoint \u2013 online shop, customer portal, social media, campaign, both on desktops and mobile phones<\/li>\n<li>All the services of digital brand management in-house: Consulting, implementation and handling<\/li>\n<li>Many years of B2C and B2B experience for well-known national and international brands<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><blockquote>\n<p class=\"zitatAutor02\">\u201eAuthentic brand management involves the harmonization of the respective requirements of the communication channels with the requirements of the overall corporate identity.\u201c<\/p>\n<\/blockquote>\n<p class=\"zitatAutorName\">Jochen Martens, Creative Director<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\"><a class=\"btn fullYellow center\" href=\"\/en\/contact\/\">GETTING YOUR BRAND ON THE RIGHT TRACK<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2 mobile-img-margin-bottom bg--light\" id=\"block_5c5af6a65598fa308d8512d736df2f5b\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_ja m_bottom_ja \">\n\n\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h2>YOUR BRAND: ALWAYS IN CLOSE CONTACT WITH THE USERS<\/h2>\n<p>Optimum brand perception is always made up of a series of positive experiences. Wherever your customers interact with your brand, every contact point contributes to your brand reputation.<br \/>\nThat\u2019s why a customer-centered approach plays such an important role in our online brand management.<br \/>\nWe ensure that all the brand assets contribute to your brand presentation \u2013 and take full and equal effect at every customer interface.<br \/>This creates authenticity and trust \u2013 and increases conversion.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/200929_MW-589_Infografik_sst_640x640-04-1-480x480.png\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/200929_MW-589_Infografik_sst_640x640-04-1.png 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/200929_MW-589_Infografik_sst_640x640-04-1-480x480.png 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/200929_MW-589_Infografik_sst_640x640-04-1-620x620.png 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"Digital Brand Experience Infografik\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top padding-bottom relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1600x483.jpeg\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1920x579.jpeg 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1600x483.jpeg 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1400x422.jpeg 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1200x362.jpeg 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1000x302.jpeg 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-800x241.jpeg 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"Farbenspiel Hintergrundbild\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t<div class=\"container container--medium text--center  js-fade js-fade-in center\">\n\t\t\t\t\t<h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span>YOUR BENEFITS AT A GLANCE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--icons\">\n\t\t\n\t\t\t\t\t<div class=\"container container--normal padding-top--small\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--narrow flex--wrap \n\t\t\t\t\t\t\t\t\t\t\t\t\tjs-fade js-fade-in zoom_ja\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/icon_design.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:120px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"DIGITALE FULL-SERVICE-AGENCY\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>DIGITALE FULL-SERVICE-AGENCY<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/25.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:120px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"OVER 25 YEARS\u2019 EXPERIENCE IN BRANDS AND E-COMMERCE\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>OVER 25 YEARS\u2019 EXPERIENCE IN BRANDS AND E-COMMERCE<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/icon_online_marketing.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:120px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"MULTICHANNEL ONLINE BRAND MANAGEMENT\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>MULTICHANNEL ONLINE BRAND MANAGEMENT<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/icon_beratung-1-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:120px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"LONG-TERM PARTNER AND CATALYST FOR YOUR BUSINESS\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>LONG-TERM PARTNER AND CATALYST FOR YOUR BUSINESS<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>AUTHENTIC BRANDS LEAVE A GOOD FEELING AT EVERY MOMENT<\/h2>\n<p>As brand experts and channel interpreters, we accentuate your brand perfectly, with maximum performance at all the relevant touchpoints. This begins with a comprehensive analysis, which feeds into a finely coordinated strategy in accordance with your brand values. In this way we provide the right mix of aspiration, sales target and channel selection for your digital brand management.<\/p>\n<p>The result: A uniform, authentic brand image that is positively embedded in the minds of the users and at the same time increases sales.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>OUR CLIENTS<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--clients  bg--light\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\n\t\t<div class=\"clients-by-cat__listing margin-bottom\">\n\n\t\t\t\n\t\t\t\t<div class=\"overflow--hidden\">\n\t\t\t\t\t<div class=\"slick slick--clients\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/referenzen_kundenliste_basler_versicherung_800x471-new-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"Basler Versicherungen Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/peekcloppenburg\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/referenzen-kundenliste-peek-und-cloppenburg-new-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"Peek und Cloppenburg Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/ernstings-family\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/referenzen_kundenliste_ernstingsfamily_800x471-new-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family Relaunch\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/referenzen-kundenliste-caparol-icons-800x471-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"Caparol Icons Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t<a href=\"\/en\/references\/\" \n\t\t\t\t\t\ttarget=\"\" class=\"link--icon\">\n\t\t\t\t\t\tVIEW OUR REFERENCES\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>THIS IS HOW WE DEVELOP YOUR BRAND IMAGE IN THE DIGITAL ENVIRONMENT<\/h2>\n<p>Designing genuine digital brand experiences is not just a question of experience. Our interdisciplinary teams make us an unparalleled partner for your online brand management.<\/p>\n<p>We have brand strategists, concept developers, designers and copywriters working hand in hand. Using modern methods and tools, they ensure that your brand values take full and authentic effect everywhere, from visual design, through the information structure of your customer platform, to the navigation concept and connected digital services.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">WIN OVER THE HEARTS OF THE USERS WITH YOUR BRAND<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--orange-list  bg--light\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big \">\n\n\t\t\n\t\t<div class=\"flex flex--wrap flex--center js-fade\">\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\">\n\t\t\t\t<h3>YOUR BENEFITS<\/h3>\n<ul>\n<li>Uniform branding<\/li>\n<li>Customer retention and sales resulting from the attractiveness of the brand<\/li>\n<li>Better reputation<\/li>\n<li>Higher awareness<\/li>\n<li>Outstanding brand experience<\/li>\n<li>Remaining competitive in the long term, in spite of market transparency<\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\">\n\t\t\t\t<h3>OUR OFFERING<\/h3>\n<ul>\n<li>Design, tonality and technology from a single source<\/li>\n<li>Brand monitoring<\/li>\n<li>Channel selection<\/li>\n<li>Benchmark and competition analysis<\/li>\n<li>Visual design<\/li>\n<li>Service design<\/li>\n<li>UX design<\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>BRAND-RELEVANT DESIGNS, MESSAGES AND SERVICES<\/h2>\n<p>We\u2019ll be happy to plan your digital brand presence down to the finest detail. Benefit from our experience and enable your users to enjoy a thoroughly inspiring brand experience. How you can hit the ground running with us:<\/p>\n<ul>\n<li>Brand audit<\/li>\n<li>Brand workshop<\/li>\n<li>Online styleguide<\/li>\n<li>Digital brand hub<\/li>\n<\/ul>\n<p><a class=\"btn fullYellow\" href=\"\/en\/contact\/\">MAKE CONTACT<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/baur-versand\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-800x494.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"BAUR Versand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tBAUR VERSAND\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>BAUR Versand<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>With BAUR Versand, we are linked by more than 10 years of intensive cooperation. How does one continue to develop over so long a period? Only with a commitment to top performance in e-commerce.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Customer Experience\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSERVICES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Customer Experience<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Digitalization and disruptive competitors are a huge challenge for companies.\r\nWhen it is no longer enough to gain a competitive advantage through products or prices, customer experience becomes the &#8220;new currency,&#8221; especially in digital marketplaces.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tINSPIRE CUSTOMERS\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/digital-transformation\/concept-creation\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/konzeption_crossteaser_thumb_800x494-1-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/konzeption_crossteaser_thumb_800x494-1.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/konzeption_crossteaser_thumb_800x494-1-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/konzeption_crossteaser_thumb_800x494-1-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Concept Creation\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tKONZEPTION\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Concept Creation<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Our concept team illuminates your requirements from every perspective, examines the enviroment and possibilities, in order to create excellent working ideas.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tDEVELOP IDEAS\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--white\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eDo you want to develop digitally? With branding expertise and a comprehensive range of services, my team and I will ensure that your brand has a successful presence in every media channel. I look forward to getting to know you.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten (2) - Do you want...\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>HENDRIK VAN LAATEN<\/strong><\/p>\n<p>Tel.: <a href=\"tel:+4940\/317799-0\">+4940 \/ 31 77 99-0<\/a><br \/>\nE-Mail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>As a brand understander and channel interpreter, we put your brand in spotlight with maximum performance at all relevant touchpoints.<\/p>\n","protected":false},"author":31,"featured_media":55551,"parent":23514,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-23533","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-digital-brand-management-EN.webp",1536,537,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=23533"}],"version-history":[{"count":14,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23533\/revisions"}],"predecessor-version":[{"id":55250,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23533\/revisions\/55250"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/55551"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=23533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}