{"id":23757,"date":"2022-11-14T12:29:13","date_gmt":"2022-11-14T11:29:13","guid":{"rendered":"https:\/\/preview.medienwerft.de\/references\/hamburger-software\/"},"modified":"2025-10-30T16:48:09","modified_gmt":"2025-10-30T15:48:09","slug":"hamburger-software","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/hamburger-software\/","title":{"rendered":"Hamburger Software"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700;\">Corporate and website relaunch:<\/span> Hamburger Software&#8217;s new brand identity  <\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>When it comes to the renewal and revision of online websites, it is often the customer\u2019s wish to take over a lot of the existing content and incorporate selective optimisations and extensions. The company Hamburger Software \u2013 a leading German manufacturer of business management software \u2013 was an exception here. During its website relaunch, everything was to be explicitly examined and questioned in order to achieve comprehensive further development. Our teams from consulting, conception, design, web development and online marketing worked together with the client to develop a completely new solution.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>Customer<\/strong><\/p>\n<p>HS \u2013 Hamburger Software GmbH &amp; Co. KG<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>Project duration<\/strong><\/p>\n<p>7 months<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>EXPERTISE<\/strong><\/p>\n<ul>\n<li>Corporate identity\/corporate design<\/li>\n<li>User experience\/user interface design<\/li>\n<li>earch engine optimisation<\/li>\n<li>Content strategy incl. employee shooting<\/li>\n<li>Strategic consulting<\/li>\n<li>Digital brand management<\/li>\n<li>Web development<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>TECHNOLOGIEs<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31355\" src=\"\/wp-content\/uploads\/2023\/02\/logos03-300x197-1.webp\" alt=\"-\" width=\"300\" height=\"197\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/logos03-300x197-1.webp 300w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/logos03-300x197-1-200x131.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/logos03-300x197-1-40x26.webp 40w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_a25010da3d87252fde7f2d614683a059\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CLIENT\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>THE COMPANY HS \u2013 HAMBURGER SOFTWARE<\/p>\n<p>Whether financial accounting, payroll accounting, personnel management or merchandise management \u2013 the company HS \u2013 Hamburger Software is one of the leading manufacturers of such ERP software. Founded in 1979 by three business informatics graduates, the company now focusses on the development of software that simplifies processes in companies and is also easy to use itself. The concept of developing optimal business software and combining this with the best customer service has proven itself.<\/p>\n<p>More Information: <a href=\"https:\/\/www.hamburger-software.de\/\" target=\"_blank\" rel=\"noopener noreferer nofollow\"><span style=\"color: #ff9900;\">www.hamburger-software.de<\/span><\/a><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--image-parallax left black-opacity\">\n\t\t\t\t\t   \n\t<div class=\"parallax-fixed\">\n\t\t<picture>\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 801px)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch.jpg 1920w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch.jpg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1400x934.jpg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1200x800.jpg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1000x667.jpg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-800x534.jpg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: landscape)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch.jpg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1400x934.jpg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1200x800.jpg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1000x667.jpg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-800x534.jpg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: portrait)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch.jpg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1400x934.jpg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1200x800.jpg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-1000x667.jpg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch-800x534.jpg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hs-mockup-sketch.jpg\"  alt=\"Hs Mockup\" loading=\"lazy\" \/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--grid-2  bg--lightwith-video\" id=\"block_ef86d1fe5bc3ef8c7dba33543954c3ac\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4 class=\"orange\">THE TASK<\/h4>\n<h2 class=\"heading01\">CHECK EVERYTHING, OPTIMISE EVERYTHING<\/h2>\n<p>The company Hamburger Software wanted a comprehensive optimisation of its website. A real design update, target group-oriented content, more functionality, an optimised target group approach, improved findability, more traffic, more leads \u2013 the complete package for its website relaunch.<\/p>\n<p>At the beginning of our cooperation, the agenda included extensive analyses and workshops as well as information meetings, interviews and rounds of discussions. Tools such as Card-Sorting, DesignStudio, Persona and User-Journey development were also used. We analysed the market environment, the strengths and weaknesses of the previous website and the target group selection, and we reviewed the UX, UI and service design, the content strategy, the technology and the business and communication objectives for the future.<\/p>\n<p>From the overall understanding of the client as well as its work and its idea of the company\u2019s own development, a tailor-made new concept for the website relaunch was to be developed.<\/p>\n<p>You&#8217;re having similar challenges for us? Than talk to us! <\/p>\n<p><a class=\"border fullYellow btn\" href=\"\/en\/contact\/\">GET IN TOUCH<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\t\t\t<video preload muted playsinline autoplay loop style=\"width:100%;display:block;\">\n\t\t\t   \n\t\t\t\t<source src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/animation-blume.mp4\" \n\t\t\t\t\t\ttype=\"video\/mp4\" \/>\n\n\t\t\t<\/video>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--flying-phones block--classic  bg--white\">\n\n\t<div class=\"container container--normal no-pad no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole md-bg--white\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<h4><span class=\"orange\">OUR SOLUTION<\/span><\/h4>\n<h2>EVERYTHING MESHES TOGETHER DURING THE WEBSITE RELAUNCH<\/h2>\n<p>Following the analysis, the requirements and features of the future website were checked to ensure their optimal implementation. In addition to the (re)development of the corporate design with the navigation concept and information architecture, this also included the development of a content strategy adapted to the target groups.<\/p>\n<p>The catalogue of measures also included the selection of new technological framework conditions. The requirements regarding corporate and employer branding were also taken into account, as were the objectives in terms of optimal user experience, more traffic and leads.<\/p>\n<p>Special attention was paid to a consistent interaction and brand experience \u2013 that was aligned with the different usage scenarios. For the website relaunch of HS \u2013 Hamburger Software, everything had to mesh together.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole\">\n\t\t\t\t<div class=\"flying-phones\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_01-535x1024-1-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_01-535x1024-1.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_01-535x1024-1.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_01-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_01-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_01-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-left js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_02-535x1024-1-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_02-535x1024-1.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_02-535x1024-1.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_02-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_02-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_02-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-top js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_03-535x1024-1-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_03-535x1024-1.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_03-535x1024-1.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_03-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_03-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_03-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-bottom js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-right js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--light\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom--huge orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<h4><span class=\"orange\">THE CHALLENGE<\/span><\/h4>\n<h2>HARMONISE ALL REQUIREMENTS<\/h2>\n<p><strong><span class=\"bold\">If one part has to fit perfectly with another, everyone has to give their best. The stakeholders \u2013 from the client to the end customer \u2013 have to be enthusiastic about the new corporate design. The overall appearance must fit in with the brand and its products and stand out from the competition in an innovative way.<\/span><\/strong><\/p>\n<p>The technology, including its interfaces, must be functional, maintainable and aligned with the company\u2019s processes. The screening of the content, of which there was a huge amount, and the prioritisation of the work stages also had to be realised within a tight schedule. Because of this, not only the individual tasks of the website relaunch were highly demanding, but also the interaction of all those involved in the project.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/zitat-bild-jochen-martens-200x200.png\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/zitat-bild-jochen-martens-310x310.png 2x, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/zitat-bild-jochen-martens-200x200.png 1x\" \n\t\t\t\t\t\t\talt=\"Kreation Jochen Martens Bild\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>Based on a user-centered perspective, a relaunch was created that fundamentally modernized the corporate design and highlights the company&#8217;s innovative strength\u2014through a contemporary, brand-strong appearance and consistent UX\/UI design that harmoniously combines user experience and brand identity.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Jochen Martens<br \/>\r\nCreative Director Medienwerft<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span style=\"color: #ff9900;\">TECHNOLOGY<br \/>\n<\/span><\/h4>\n<h2>CONTENT AND TECHNOLOGY CONNECTED SMARTLY<\/h2>\n<p>In order to present the content of the website quickly and easily and to make optimal use of the functionality and maintenance of the content on the client&#8217;s side, we suggested using TYPO3 as the content management system. In the frontend, we paid attention to lean HTML code for fast page loading and also optimised the reloading of pages. We also developed an intelligent full-text search function via SOLR, a complex product price calculator, the connection of an LDAP directory service and the implementation of a highly functional newsletter system.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/hs-slide03-800x667.png\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/hs-slide03.png 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/hs-slide03-800x667.png 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/hs-slide03-620x517.png 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Hamburger Software smarte Technik mit der Medienwerft\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"864\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"720\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:left-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span style=\"color: #ff9900;\">CORPORATE AND EMPLOYER BRANDING<\/span><\/h4>\n<h2 style=\"text-align: left;\">ALWAYS FOCUSED ON THE TARGET GROUPS<\/h2>\n<p style=\"text-align: left;\">The development of a content strategy aligned with the needs of the different target groups was another challenging task during the website relaunch. Since online recruiting was to be taken into account in addition to the appealing and target-oriented presentation of the company&#8217;s services and products, the Medienwerft content team was in high demand.<\/p>\n<p>The result: A communication concept tailored to the positioning and brand values, which addresses the company&#8217;s customers as well as potential applicants in terms of content. Employee shootings were organised and carried out especially for the HR team at Hamburger Software.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hamburger-software-slider02-800x802.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hamburger-software-slider02-1000x1003.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hamburger-software-slider02-800x802.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hamburger-software-slider02-620x622.webp 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Referenzen - Hamburger Software - Slider 02\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1021\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1024\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:left-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--moving-phones text--center  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"js-fade js-fade-up\">\n\t\t\t<h4 style=\"text-align: center;\"><span class=\"yellowText\">CONCLUSION<\/span><\/h4>\n<h2 class=\"heading01\" style=\"text-align: center;\">THE BEST RESULTS FOR A WEBSITE RELAUNCH CAN ONLY BE ACHIEVED IN A TEAM.<\/h2>\n<p style=\"text-align: center;\">A task as comprehensive as a website relaunch, which takes all customer requirements into account, is a piece of work that can only be accomplished in close cooperation with the client and the agency. In our interdisciplinary website relaunch team, everyone pulled together. Together we developed a modern design that matches the brand exactly and appeals to the personas previously developed in workshops.<\/p>\n<p>The coordination of the basic design, the development of various interaction elements and a completely new visual language were created in close collaboration with all those involved in the project. TYPO3, the content management system we proposed, was adjusted for the appearance, functionality and maintenance of the website in line with the user needs and the requirements of our client. We and the client are extremely satisfied with how the website relaunch went. It shows: an all-round optimal solution is possible when everyone in the team has a common vision.<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"moving-phones js-intersect\">\n\t\t\t<div class=\"flex flexgrid--normal flex__bottom\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_06-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_06-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_06-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_06-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_07-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_07-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_07-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_07-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_10-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_10-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_10-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_10-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_04-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_05-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_08-535x1024-1-310x593.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_08-535x1024-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_08-535x1024-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/05\/case_hs_device_phone_08-535x1024-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"HS Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--light mpos-top\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>FOCUS ON FUTURE VIABILITY<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>With a lot of creativity and technical know-how, we worked together with Medienwerft to make our website fit for the challenges ahead.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Nicole Waseszio<br \/>\r\nHead of Marketing, Hamburger Software<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hs-kundenstimme-310x308-1.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hs-kundenstimme-310x308-1.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/hs-kundenstimme-310x308-1.webp 1x\" \n\t\t\t\t\t\t\talt=\"Hamburger Software- Kundinnenstimme - Portrait\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/baur-versand\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-800x494.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/baur_crossteaser_thumb_1200x741-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"BAUR Versand\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tBAUR VERSAND\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>BAUR Versand<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>With BAUR Versand, we are linked by more than 10 years of intensive cooperation. How does one continue to develop over so long a period? Only with a commitment to top performance in e-commerce.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/ux-design\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/ux_design_crossteaser_thumb_800x494-480x296.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/ux_design_crossteaser_thumb_800x494.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/ux_design_crossteaser_thumb_800x494-620x383.jpeg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/ux_design_crossteaser_thumb_800x494-620x383.jpeg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"UX Design\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tUX DESIGN\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>UX Design<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Benefit from our comprehensive methodological and practical knowledge in modeling user-oriented design concepts that will convince and inspire your customers.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tCREATING EXPERIENCES\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/\" class=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/customer-experience-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Customer Experience\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSERVICES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Customer Experience<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Digitalization and disruptive competitors are a huge challenge for companies.\r\nWhen it is no longer enough to gain a competitive advantage through products or prices, customer experience becomes the &#8220;new currency,&#8221; especially in digital marketplaces.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tINSPIRE CUSTOMERS\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>HENDRIK VAN LAATEN<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hendrikvanlaaten\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 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programming.<\/p>\n","protected":false},"author":15,"featured_media":22129,"parent":36729,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-23757","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/hero-hs-1024x358.jpg",1024,358,true],"author_info":{"display_name":"Marie-Lotta 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