{"id":23762,"date":"2022-11-14T13:29:17","date_gmt":"2022-11-14T12:29:17","guid":{"rendered":"https:\/\/preview.medienwerft.de\/references\/krone\/"},"modified":"2025-07-09T14:46:40","modified_gmt":"2025-07-09T12:46:40","slug":"krone","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/krone\/","title":{"rendered":"Krone"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>A B2B PORTAL FOR THE AGRICULTURAL SECTOR: HOW MEDIENWERFT BRINGS DIGITAL INNOVATIONS ONTO THE FIELD<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>Agriculture has long been a highly technological industry segment, one that requires smart online offerings to stay competitive in terms of efficiency, communication and process control. For Maschinenfabrik Bernard Krone GmbH &amp; Co. KG, Medienwerft has developed a <strong>B2B-Portal<\/strong> which bundles together the offers from the agricultural machinery specialist.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>CLIENT<\/strong><\/p>\n<p>Bernard Krone Holding SE &amp; Co. KG<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>PROJECT DURATION<\/strong><\/p>\n<p>3 months<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>EXPERTISE<\/strong><\/p>\n<ul>\n<li>Agile working<\/li>\n<li>Conception<\/li>\n<li>UX\/UI DESIGN<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong>TECHNOLOGIES<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"width: 120px;\" src=\"\/wp-content\/uploads\/2022\/11\/krone_case_2_0_logos.webp\" alt=\"-\" width=\"240\" height=\"240\"><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_8a1090bff0454de61c9049ff5dce889c\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CLIENT\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>Innovative, competent and customer-oriented \u2013 these are the criteria that distinguish the philosophy of the Krone family business. Starting as a simple smithy, over 110 years Maschinenfabrik Bernard Krone GmbH &#038; Co. KG grew to its current size. The business now exports to over 40 countries around the world. As a forage harvesting specialist, Krone manufactures disc mowers, tedders, hay rakes, forage wagons and other load-transport vehicles, round balers and big balers, as well as the self-propelled Big M (high-capacity mower conditioner) and the BiG X forage harvester.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--video-parallax block--classic \">\n\n\t\t<video preload muted playsinline loop id=\"video\">\n\n\t\t\t\t\t   \n\t\t\t<source data-src-desktop=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-b2-2-portal.mp4\" \n\t\t\t\t\tdata-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-b2-2-portal.mp4\"\n\t\t\t\t\ttype=\"video\/mp4\" \/>\n\n\t\t<\/video>\n\n<\/div>\n\n<div class=\"block block--ipad-sliding block--classic  bg--white pos-left\">\n\n\t\n\t<div class=\"container container--normal padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t\t\n\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole bg--white\">\n\t\t\t\t<div class=\"\n\t\t\t\tjs-fade js-fade-up\t\t\t\tp\">\n\t\t\t\t\t<h4>THE TASK<\/h4>\n<h2>CONSOLIDATING THE EXISTING OFFERING<\/h2>\n<p>From the purchase and management of high-grade innovative agricultural machinery to training and telematic services, to various supplementary ecommerce offers, Maschinenfabrik Bernard Krone GmbH &amp; Co. KG previously presented its customers from the agricultural sector with various products, services and offerings across a range of different websites.<\/p>\n<p>While appearing logical at first glance, in practice this level of specialisation brings disadvantages: customers who make use of a number of the company\u2019s services were constantly switching between different websites.<\/p>\n<p>For greater comfort, efficiency and to save time, a more intelligent solution was desired, one that would meet the needs of all target groups.<br \/>\nIn cooperation with the client, affiliated IT service providers and a highly motivated team of specialists, Medienwerft developed a B2B portal, which took into account the interests of all participants. The B2B portal is optimised for use on mobile devices, intelligent and easily accessed by users with a single login.<\/p>\n<p>You&#8217;re having similar challenges for us? Than talk to us!<\/p>\n<p><a class=\"border fullYellow btn\" href=\"\/en\/contact\/\" rel=\"noopener\">GET IN TOUCH<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole flex flex--middle flex--center\">\n\n\t\t\t\t<div class=\"ipad-con\">\n\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad.jpg\"\n\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad.jpg 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad.jpg 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad.jpg 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad.jpg 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad-800x891.jpg 800w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-ipad-620x690.jpg 620w\"\n\t\t\t\t\t\talt=\"Krone Case Beitragsbild\"\n\t\t\t\t\t\tsizes=\"(min-width:1401px) 960px, (min-width:801px) and (max-width:1400px) 50vw,  96vw\" class=\"js-load-lazy js-scroll-ipad\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"info-con\">\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-infographic.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-infographic.png 1200w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-infographic.png 1000w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-infographic.png 800w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-infographic-620x662.png 620w\"\n\t\t\t\t\t\talt=\"Krone Case Infografik\"\n\t\t\t\t\t\tsizes=\"(min-width:800px) 680px, 90vw\" class=\"js-load-lazy js-scroll-info\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--flying-phones block--classic  bg--light\">\n\n\t<div class=\"container container--normal no-pad no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole md-bg--light\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<h4>OUR SOLUTION<\/h4>\n<h2>ONE B2B PORTAL FOR ALL SERVICES<\/h2>\n<p><strong>In close consultation with all project participants, Medienwerft developed a concept for navigation, page infrastructure and design, which pooled all the highly efficient offerings of Maschinenfabrik Bernard Krone GmbH &amp; Co. KG together.<\/strong><\/p>\n<p>The goal: With a single login, users must be able to access familiar and new services, applications and information \u2013 previously distributed across individual <strong>B2B shops<\/strong> and platforms \u2013 on a single B2B portal.<\/p>\n<p>Special focus was given here to a consistent interaction and brand experience as well as the option of using Krone\u2019s fairly complex offerings simply and easily on mobile devices.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole\">\n\t\t\t\t<div class=\"flying-phones\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-1-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-1-800x1531.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-1-620x1187.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-1-560x1072.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-1-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-1-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-left js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-2-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-2-800x1531.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-2-620x1187.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-2-560x1072.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-2-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-2-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-top js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-3-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-3-800x1531.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-3-620x1187.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-3-560x1072.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-3-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-3-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-bottom js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"img-con\">\n\t\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-4-480x919.png\"\n\t\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-4-800x1531.png 800w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-4-620x1187.png 620w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-4-560x1072.png 560w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-4-480x919.png 480w,\n\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-4-310x593.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 440px, 260px\" class=\"js-scroll-right js-load-lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--white\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom--huge orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<h4>THE CHALLENGE<\/h4>\n<h2>INTELLIGENTLY BUNDLING PRODUCTS AND SERVICES AND SAVING TIME<\/h2>\n<p><strong>One of the biggest challenges of the project was using the existing online offerings in an efficient way, networking their features in an overarching interaction and data management concept, and offering a consistent user experience irrespective of the end device being used.<\/strong><\/p>\n<p>In this way, a solution was needed that, for example, enabled simultaneous access to decentralised services, company offerings and supplementary functions, without any loss to performance or security. As such, it was necessary to use middleware, which bundled various back-end sources and synchronised them.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/thomas-zufall-200x200.png\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/thomas-zufall-310x310.png 2x, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/thomas-zufall-200x200.png 1x\" \n\t\t\t\t\t\t\talt=\"Krone Thomas Zufall\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>An interesting project: Starting with the principles of creating added value and focusing on the user, a solution was developed that brought a previously separate and heterogeneous system landscape together on a single platform.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Thomas Zufall<br \/>\r\nHead of Consultation and Project Management, Medienwerft<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>FOCUSING ON USER EXPERIENCE<\/h4>\n<h2>FARMERS, DEALERS AND AGRICULTURAL CONTRACTORS ARE THE CUSTOMER, NOT THE IT DEPARTMENT<\/span><\/h2>\n<p>What does a farmer who would like to work more efficiently with large machinery during the forage harvesting season need? What monitoring capacities does an agricultural contractor use when planning their fleet?<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" class=\"expand\">More information<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"expand__hidden\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<p>How do farming machinery dealers manage their customers and supply them with suitable information and services? Right from the first briefing, the highest value was placed on the requirements of Krone\u2019s customers.<\/p>\n<p>Despite the objective of placing complex demands on the feasibility of the project on the IT side, the core focus remained the needs of the user groups and developing an optimal B2B portal for them. Despite a tight schedule with exacting deadlines, the user experience remained the key measure of success throughout the entire design process.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/case-krone-user-experience-800x667.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/case-krone-user-experience.jpg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/case-krone-user-experience-800x667.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/case-krone-user-experience-620x517.jpg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Krone Case user experience Beitragsbild\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"864\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"720\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>MOBILE FIRST<\/h4>\n<h2>UNDERSTANDING THE WORKING ENVIRONMENT<\/h2>\n<p>In the driver\u2019s cab of a high-capacity harvester, critical decisions are being made ever more frequently via tablet. In this respect, during the further development of cross-application navigation,<br \/>\nmobile operation of the complex portal is crucial. Just such a <strong>navigation system<\/strong> was developed and the services now feature interfaces that can easily be operated from the cab of a large harvester.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-mobile-first-800x667.png\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-mobile-first.png 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-mobile-first-800x667.png 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-mobile-first-620x517.png 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Krone Case Mobile Mockup\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"864\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"720\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4>HETEROGENEOUS TEAM<\/h4>\n<h2>AGILE WORKING<\/h2>\n<p>For a project like the mykrone.green B2B portal, flexible project organisation was a logical choice. Together with the client and affiliated<strong> IT service providers<\/strong>, we used agile methods to work closely together in a mixed team while nonetheless retaining a degree of self-organisation.<\/p>\n<p>Within a short time we had created the first drafts in <strong>workshops and scribble sessions<\/strong>. The development of the B2B platform was executed as a complete scrum project across a manageable number of sprints.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/case-krone-heterogenes-team_english-800x667.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/case-krone-heterogenes-team_english.jpg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/case-krone-heterogenes-team_english-800x667.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/case-krone-heterogenes-team_english-620x517.jpg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"case-krone-heterogenes-team slider english\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"864\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"720\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--moving-phones text--center  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"js-fade js-fade-up\">\n\t\t\t<h4>CONCLUSION<\/h4>\n<h2>LIKE A SWISS ARMY KNIFE \u2013 THE MYKRONE.GREEN B2B PORTAL<\/h2>\n<p>Taking stock of the tasks assigned to us and the results of our collective work, we are proud of what we have achieved. With the mykrone.green B2B portal, we have combined two web shop systems with one another, <strong>integrated applications<\/strong> for the management and maintenance of individual machines through to complex fleets, and realised training offers as well as comprehensive data management, including the real-time transfer of machine data to smartphone, tablet and PC.<\/p>\n<p>mykrone.green offers makes all the services of the Krone world accessible to users on a single account. With just one login, farmers, dealers and agricultural contractors can plan and go about their daily work routines in a way that is simple, quick and user friendly. In order to introduce existing customers to the new developments, a landing page was created, which visually presented all of the new content and features of the B2B portal, and further consolidated the Krone brand experience.<\/p>\n<p>After the go-live in mid November 2019, the system was presented at Agritechnica Hanover, the world\u2019s largest farming machinery fair. Users were particularly impressed with the comfort of the intuitively designed business platform and the time savings it generated.<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"moving-phones js-intersect\">\n\t\t\t<div class=\"flex flexgrid--normal flex__bottom\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-10-310x321.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-10.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-10-480x497.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-10-310x321.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-phone-5-310x443.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-phone-5.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-phone-5-480x686.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-phone-5-310x443.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-6-310x321.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-6.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-6-480x497.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-6-310x321.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-7-310x443.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-7.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-7-480x686.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-7-310x443.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-8-310x321.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-8.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-8-480x497.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-8-310x321.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-9-310x443.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-9.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-9-480x686.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-9-310x443.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-11-310x321.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-11.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-11-480x497.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/04\/krone-case-device-phone-11-310x321.png 310w\"\n\t\t\t\t\t\t\talt=\"Krone Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--light mpos-top\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>CUSTOMER FOCUS IS THE KEY TO SUCCESS<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>Innovative, competent and customer-oriented \u2013 these are the criteria that distinguish the philosophy of our business. By consolidating our individual customer services in the platform mykrone.green, we are adhering to these guiding principles in a contemporary way. Medienwerft has contributed a great deal to the implementation of mykrone.green and the e-solutions shop. They have given our systems a unique character and created an entirely new and fresh Krone experience for our customers \u2013 this has been very well received.  In addition, we were able to considerably reduce the duration of the development thanks to the use of agile project methods. This is how cooperation works today!<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Monika Streif<br \/>\r\nBusiness Development at Maschinenfabrik Bernard Krone GmbH &#038; Co. KG<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/zitat-girl@2x-grey-310x308.jpg\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/zitat-girl@2x-grey.jpg 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/03\/zitat-girl@2x-grey-310x308.jpg 1x\" \n\t\t\t\t\t\t\talt=\"Krone Zitat\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/landgard\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Landgard\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tREFERENCES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Digitally twinning: my.landgard platform ON SAP Composable basis<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The vision for e-commerce was to use the new myLandgard.de platform to create a \u201cdigital twin\u201d for Landgard&#8217;s specialist trade and stationary business.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2021\/sap-commerce-cloud-webinar\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-480x278.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/06\/news-ibusiness-webinar-620x359.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Click here to download: Medienwerft webinar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tWEBINARE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Click here to download: Medienwerft webinar<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>From practice, in practice: this Medienwerft webinar gives a clear description of the six success factors that are decisive in realising demanding SAP Commerce projects, while significantly reducing time and costs. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/dachdecker-einkauf-sued\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/crossteaser-dachdecker-1-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/crossteaser-dachdecker-1.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/crossteaser-dachdecker-1-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/crossteaser-dachdecker-1-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Dachdecker-Einkauf S\u00fcd\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tDACHDECKER EINKAUF S\u00dcD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Dachdecker-Einkauf S\u00fcd<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The website of Dachdecker-Einkauf S\u00fcd eG (DE S\u00fcd) provides b2b costumers an extensive webshop for the first time as the market-leading retailer for roofing products.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>HENDRIK VAN LAATEN<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hendrikvanlaaten\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" 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For Maschinenfabrik Bernard Krone GmbH &#038; Co. KG, Medienwerft has developed a B2B-Portal which bundles together the offers from the agricultural machinery specialist.<\/p>\n","protected":false},"author":1,"featured_media":21934,"parent":36729,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-23762","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/krone-case-b2b-portal-1-1024x358.webp",1024,358,true],"author_info":{"display_name":"developer","author_link":"https:\/\/www.medienwerft.de\/en\/author\/developer\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=23762"}],"version-history":[{"count":29,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23762\/revisions"}],"predecessor-version":[{"id":67299,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23762\/revisions\/67299"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/36729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/21934"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=23762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}