{"id":23775,"date":"2022-11-14T14:35:00","date_gmt":"2022-11-14T13:35:00","guid":{"rendered":"https:\/\/preview.medienwerft.de\/references\/bruno-banani\/"},"modified":"2025-03-25T17:25:14","modified_gmt":"2025-03-25T16:25:14","slug":"bruno-banani","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/bruno-banani\/","title":{"rendered":"Bruno Banani"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>HOW STRATEGIC MARKETING IN ECOMMERCE WORKS<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>Ecommerce offerings for underwear, beach fashion and fragrances need strategic online marketing just as much as product lines, logistics and fulfilment. We are continuously demonstrating just how much earnings potential lies in the orchestration of fine details in the support we provide to the shops of the cult brand Bruno Banani. Our approach has enabled the client to virtually double their turnover in the shortest possible time.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">CLIENT<\/strong><\/p>\n<p>bruno banani underwear GmbH<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">PROJECT DURATION<\/strong><\/p>\n<p>Ongoing, since 11\/2019<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">EXPERTISE<\/strong><\/p>\n<ul>\n<li>Search Engine Optimization<\/li>\n<li>Search Engine Advertising<\/li>\n<li>E-Mail Marketing<\/li>\n<li>UX-\/UI-Optimization<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">TECHNOLOGIES<\/strong><\/p>\n<ul>\n<li>Unified Data Orchestration (UDO)<\/li>\n<li>Evalanche<\/li>\n<li>Google Tag-Manager<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_f8161bbb56932f825718d82128722fe8\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CLIENT\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>The international cult brand for underwear and beach fashion based in Chemnitz was founded in 1993 by business administration expert Wolfgang Jassner. In just a short time the business had made marketing and sales history: promotional activities such as the luger who competed in the Olympics under the name Bruno Banani or the testing of bruno banani underwear in space at the MIR space station have drawn international attention to the family business.<\/p>\n<p>In the mean time, bruno banani has grown its business; it currently exports to 17 countries across the globe and has licensed various products for sale by third parties. The products are available in the online shop, in outlet stores and from selected specialist retailers.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--ipad-sliding block--classic  bg--white pos-rightlaptop-left\">\n\n\t\n\t<div class=\"container container--normal padding-top--big padding-bottom--big orange-h4-inside\">\n\t\t\n\t\t\t\n\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole bg--white\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\tp\">\n\t\t\t\t\t<h4 class=\"orange\"><span style=\"color: #ff9900;\"><strong>THE TASK<\/strong><\/span><\/h4>\n<h2>FROM SEA TO UX \u2013 THE SEARCH FOR HIDDEN POTENTIAL<\/h2>\n<p>The task assigned to Medienwerft was simple, yet gripping: <b>\u201cAnalyse bruno banani\u2019s online marketing and use it to develop suitable optimisation measures for a long-term online marketing and performance strategy.\u201c<\/b><\/p>\n<p>Since being assigned the task, we have been working on the orchestration and optimisation of all digital marketing measures in cooperation with the client, the lead agency Gerlachhartog and affiliated service providers.<\/p>\n<p>The goal: greater transparency for the customer journey across all available data sources, precisely defining and reviewing the key performance indicators (KPIs), and establishing potential for growth.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole flex flex--middle flex--center\">\n\n\t\t\t\t<div class=\"ipad-con\">\n\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-1000x730.png\"\n\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-1920x1403.png 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-1600x1169.png 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-1400x1023.png 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-1200x877.png 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-1000x730.png 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-800x584.png 800w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/02-bruno-banani-die-aufgabe-visual-2048x1496-1-620x453.png 620w\"\n\t\t\t\t\t\talt=\"bruno banani Aufgabe Visual\"\n\t\t\t\t\t\tsizes=\"(min-width:1401px) 960px, 100vw\" class=\"js-load-lazy js-scroll-ipad\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-3  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal  js-fade js-fade-in \">\n\n\t\t\t\n\t\t\t\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole xs-one-whole\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n<h4><span class=\"yellowText orange\">OUR SOLUTION<\/span><\/h4>\n<h2 class=\"heading01 longWords\">AN INFORMED LOOK INTO THE TOOL BOX<\/h2>\n<p>The beginning of the cooperation necessitated a <strong>comprehensive web audit<\/strong> of all tools and measures used by the underwear and beach fashion company with regard to SEA\/SEO, social media and UX\/UI. Status, campaigns, statistics, customer data and other communication building blocks, such as newsletter marketing, were analysed in detail in cooperation with the client, the lead agency Gerlachhartog and affiliated service providers.<br \/>\nAlongside this, comprehensive web research helped to achieve greater transparency with regard to the company\u2019s positioning in a competitive market. The result of all this work was a considerably more nuanced overview of the efficiency of the marketing and performance tools previously used by the client.<br \/>\nWhen compared against the marketing goals and KPIs, we were then able to pull out all the stops for the optimisation of the communication measures. Numerous aspects of the web audit are currently influencing the company\u2019s online strategy and will continue to do so in the future.<\/p>\n<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\n\t\t\t\n\t\t\t<div class=\"flex__item one-quarter portrait-one-half\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t<video preload muted playsinline autoplay loop style=\"width:100%;display:block;\">\n\t\t\t\t\t\t\t<source src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/11\/03-unsere-loesung-animierte-grafik-1.mp4\" \n\t\t\t\t\t\t\t\t\ttype=\"video\/mp4\" \/>\n\t\t\t\t\t\t<\/video>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\n\t\t\t\n\t\t\t<div class=\"flex__item one-quarter portrait-one-half\t\t\tflex-with-image\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/03-bruno-banani-unsere-loesung-visual-2png-480x588.png\" \n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/03-bruno-banani-unsere-loesung-visual-2png-e1634029722155.png 800w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/03-bruno-banani-unsere-loesung-visual-2png-480x588.png 480w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/03-bruno-banani-unsere-loesung-visual-2png-620x759.png 620w\" \n\t\t\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"width:100%\"\n\t\t\t\t\t\t class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\talt=\"Bruno Banani unsere L\u00f6sung Visual\">\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_ea4030645b4b45413823641545289aef\">\n\n\t<div class=\"container container--normal no-pad padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"yellowText orange\">THE CHALLENGE<\/span><\/h4>\n<h2 class=\"heading01 longWords\">ORGANISING THE INVENTORY<\/h2>\n<p>One of the biggest challenges of the project was gathering all online data sources, including Facebook and Instagram, using API interfaces (Google Analytics, Ads, Search Console, email marketing tools, web shop, etc.) and translating these into a <strong>comprehensive monitoring concept with associated reporting.<\/strong> <\/p>\n<p>Insights from <strong>CRM, web statistics, SEO\/SEA and performance data from campaigns, social media activities and stores <\/strong> were collated and evaluated in order to create the optimum customer journey. Using the platform UDO (Universal Data Orchestration) for data-driven marketing, the team then combined all available data sources from bruno banani to present the status of the company\u2019s online marketing in its entirety using extensive data.<\/p>\n<p>The result: the efficiency of each online marketing measure becomes transparent and is thus easier to optimise.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/bruno-banani-die-challenge-visual.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/bruno-banani-die-challenge-visual.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/bruno-banani-die-challenge-visual.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/bruno-banani-die-challenge-visual.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/bruno-banani-die-challenge-visual.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/bruno-banani-die-challenge-visual.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:45%\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"Referenzen Bruno Banani - Die Challenge\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--light mpos-topmd-no-con\">\n\n\t<div class=\"container container--normal no-pad no-pad \">\n\t\t\n\t\t\n\t\t\t<div class=\"flex flex--quote-rect flex--wrap\">\n\n\t\t\t\t<div class=\"flex__item one-third content-two-fifths object-fit-con \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt-620x605.jpg\" \n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt.jpg 1024,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt.jpg 800w, \n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt-620x605.jpg 620w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/05-Zitat-Len-Messerschmidt-480x468.jpg 480w\" \n\t\t\t\t\t\talt=\"Online Marketing Manager Len Messerschmidt\" loading=\"lazy\" \n\t\t\t\t\t\tsizes=\"(min-width:921px) 460px, 100vw\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"flex__item two-thirds content-three-fifths spacing \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"inner bg--light\">\n\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t\t<p>From the opening rate of a newsletter, to the ratio of advertising costs to turnover for individual online ads, to the time on site for users visiting our client\u2019s website \u2013 there is a wide-ranging number of marketing-critical data that should ideally be reviewed in a cross-channel context.<br \/>\r\n<br \/>\r\nThe intelligent evaluation of user behaviour, customer and transaction data enables us to draft client-specific contact strategies and implement successful marketing measures.<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t\t<p>Len Messerschmidt<br \/>\r\nHead of Online Marketing, Medienwerft<\/p>\n\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--white pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">PERFORMANCE OPTIMISATION<\/span><\/h4>\n<h2 class=\"heading01\">ON SITE \u2013 STAYING VIGILANT AT ALL TIMES<\/h2>\n<p>Have we really exhausted all opportunities to make the customer journey as pleasant as it could possibly be? A relaunch isn\u2019t always the answer to the question of how to improve the performance of an online shop. Often the detailed evaluation of user statistics provides ideas for optimisation \u2013 be that in the comparison of mobile and desktop usage, reviewing new additions to the product range or the evaluation of link activities. With bruno banani, we were able to achieve significantly better results by optimising details of the shop\u2019s user interface.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/bruno-banani-slider-visual-01.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/bruno-banani-slider-visual-01.jpg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/bruno-banani-slider-visual-01.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/bruno-banani-slider-visual-01-620x458.jpg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Bruno Banani Cockpit Visual Slider\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"800\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"591\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:left-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">USER EXPERIENCE<\/span><\/h4>\n<h2 class=\"heading01\">CHANNEL TRANSPARENCY \u2013 THE FUNDAMENTALS OF SUCCESS<\/h2>\n<p>Is Google Tag Manager configured to provide the best possible tracking? Are the Amazon shops optimally set up and up to date? Does our newsletter software give a detailed insight into the conversion result? How do our Google ads work? How well is our SEO-screening currently performing?<\/p>\n<p>Where other businesses distribute core data concerning their marketing activities across various data silos, bruno banani uses a marketing cockpit, which announces successes or the need for optimisation in real time. This enables them to network measures in the shortest possible way, activate A\/B tests for planned campaigns in real time or achieve target KPIs in tandem with ongoing optimisations.<\/p>\n<p>With the marketing goals firmly in mind, continuous monitoring allows for ongoing improvements. The associated reporting enables the strategic evaluation over the short and long haul. This ensures optimal transparency along the entire customer journey.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<video preload autoplay muted playsinline loop  \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:left-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/01\/06-slider-slide-02-animiert.mp4\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"video\/mp4\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/video>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">CROSS-MEDIA COOPERATION<\/span><\/h4>\n<h2 class=\"heading01\">DISCOVER AND DEVELOP THE POTENTIAL FOR SUCCESS ACROSS DIFFERENT MEDIA<\/h2>\n<p>The transposition of classic communication methods into the online world time and again offers the opportunity to increase efficiency using cross-media communication, advertising and sales strategies. This is why Medienwerft always works shoulder to shoulder with Gerlachhartog, bruno banani\u2019s lead agency. In this way, annual planning for classic and online marketing campaigns can be networked, social media marketing connected with loyalty management solutions, and ever-changing in-store sale themes strengthened online. Here, special attention is always paid to a consistent interaction and brand experience.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/06-bruno-banani-slider-visual-03-test-1_english-800x591.png\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/06-bruno-banani-slider-visual-03-test-1_english.png 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/06-bruno-banani-slider-visual-03-test-1_english-800x591.png 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/06-bruno-banani-slider-visual-03-test-1_english-620x458.png 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Crossmedia cooperation slider\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1000\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"739\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:left-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--image-parallax mobile-splitwiderright white\">\n\t\t\t\t\t   \n\t<div class=\"parallax-fixed\">\n\t\t<picture>\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 801px)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1920x1298.jpg 1920w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1600x1082.jpg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1400x946.jpg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1200x811.jpg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1000x676.jpg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-800x541.jpg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: landscape)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1600x1082.jpg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1400x946.jpg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1200x811.jpg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1000x676.jpg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-800x541.jpg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: portrait)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1600x1082.jpg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1400x946.jpg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1200x811.jpg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1000x676.jpg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-800x541.jpg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/fazit-len-hintergrundbild-parallax-1-1600x1082.jpg\"  alt=\"Fazit Len Hintergrundbild\" loading=\"lazy\" \/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t<div class=\"container container--medium\">\n\t\t\t\t<div class=\"parallax-box\">\n\t\t\t\t\t<p><strong><span style=\"color: #ff9900;\">CONCLUSION <\/span><\/strong><\/p>\n<h2>AN UP-TO-DATE OVERVIEW IS IMPORTANT<\/h2>\n<p style=\"text-align: left;\">A cross-channel insight into customer data across the various touch points is essential if you are optimising ecommerce applications, communication concepts and value creation, in addition to brand presence, offering and design.<br \/>\nThose working with a detailed and up-to-date overview can put the real, as opposed to expected, customer journey at the centre of what they do, and from this implement all critical factors for the optimisation and achievement of the target KPIs.<br \/>\nThe prerequisite: total transparency in the use of all marketing instruments and the <strong>development of a long-term online marketing and performance strategy.<\/strong> For bruno banani, we were able to make use of an outstanding system, one that we are continuing to develop.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--quote  bg--light mpos-bottom\">\n\n\t<div class=\"container container--normal padding-top--huge padding-bottom--huge \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>CUSTOMER FOCUS IS THE KEY TO SUCCESS<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>We\u2019d never have realised how much potential for optimisation there was in our online marketing. Thanks to the package of measures from Medienwerft, we are receiving significantly more orders and the impact of our advertising in terms of reach and sales is much better. We are absolutely thrilled about this.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Jan Jassner<br \/>\r\nManaging Director of bruno banani<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jan-jassner-rund-310x310-1.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jan-jassner-rund-310x310-1.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/zitat-jan-jassner-rund-310x310-1.webp 1x\" \n\t\t\t\t\t\t\talt=\"Referenzen - Kundenstimme\/Zitat - Bruno Banani - Jan Jassner\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt-480x480.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt-480x480.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Len Messerschmidt, Leitung Online Marketing\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>LEN MESSERSCHMIDT<\/strong><br \/>\nHead of Online Marketing<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/len-messerschmidt-5554916a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 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We showcase its earnings potential through tailored support for Bruno Banani&#8217;s stores.<\/p>\n","protected":false},"author":42,"featured_media":21807,"parent":36729,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-23775","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/bruno-banani-hero-1024x344.jpg",1024,344,true],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=23775"}],"version-history":[{"count":24,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23775\/revisions"}],"predecessor-version":[{"id":62994,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23775\/revisions\/62994"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/36729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/21807"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=23775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}