{"id":23986,"date":"2021-09-29T12:52:54","date_gmt":"2021-09-29T10:52:54","guid":{"rendered":"https:\/\/preview.medienwerft.de\/references\/ernstings-family\/ernstings-family-digital-marketing\/"},"modified":"2024-12-12T17:32:26","modified_gmt":"2024-12-12T16:32:26","slug":"ernstings-family-digital-marketing","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/ernstings-family\/ernstings-family-digital-marketing\/","title":{"rendered":"Ernsting\u2019s Family \u2013 Digital Marketing"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<h1>DIGITAL MARKETING \u2013 HOW WE CREATE EYE-CATCHING ADS<\/h1>\n<p>It goes without saying that new product ranges, attractive promotions and great offers also need to be advertised at Ernsting\u2019s family, but the road to the consumer is a rocky one, with a thousand other vendors vying for that coveted attention. This is reason enough to continuously seek out the best ways to give the target groups positive experiences with online advertising in terms of imagery, text and interaction. What\u2019s important is understanding which forms of <strong>digital marketing<\/strong> make this possible.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">CUSTOMER<\/strong><br \/>\nErnsting\u2019s family GmbH &amp; Co. KG<\/p>\n<p><strong class=\"bold\">PROJECT DURATION<\/strong><br \/>\nvaried<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">EXPERTISE<\/strong><\/p>\n<ul>\n<li>Frontend development<\/li>\n<li>User Experience \/ User Interface Design<\/li>\n<li>Design<\/li>\n<li>Video design<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">TECHNOLOGIES<\/strong><\/p>\n<ul>\n<li>Animated responsive ads for various marketers<\/li>\n<li>Various moving image advertising materials for Instagram, YouTube &amp; other social media platforms<\/li>\n<li>Flashtalking ad manager<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_8516e3fc104258a059dd81e1375d9351\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CLIENT\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>With around 1,900 stores across Germany and Austria, a successful online presence and some 12,000 employees, Ernsting\u2019s family is one of the largest cross-channel vendors in the German textile retail industry. Headquartered in Coesfeld, the company was founded by Kurt Ernsting in 1968, and offers clothes, linen, accessories and home &#038; lifestyle ranges for the whole family.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text-parallax-images \">\n\n\t\n\t<div class=\"container relative\">\n\n\t\t<div class=\"flex flex--wrap relative\">\n\n\t\t\t<div class=\"flex__item two-fifths\">\n\n\t\t\t\t<div class=\"spacing--big\">\n\t\t\t\t\t<h4><span class=\"yellowText orange\">THE TASK<\/span><\/h4>\n<h2 class=\"heading01\">PREVENT BANNER BLINDNESS<\/h2>\n<p>Ernsting\u2019s family seeks attention, engagement and of course optimal click-through rates (CTR) for all sorts of communication. But more and more users ignore online advertising.<br \/>\nTherefore, the main task, on top of presenting the desired content, is to overcome the ever-increasing banner blindness. In terms of results, the goal is usually the same: increased traffic, lead generation and awareness.<\/p>\n<p>You&#8217;re having a similar challenge for us?<br \/>\nThan talk to us!<\/p>\n<p><a class=\"border fullYellow btn\" href=\"\/en\/contact\/\">GET IN TOUCH<\/a><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths relative\" id=\"all\">\n\n\t\t\t\t<div class=\"middle\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-back.webp\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-back.webp 2x,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-back.webp 1x\" \n\t\t\t\t\t\talt=\"Ernstings Online Werbung scroller\" loading=\"lazy\" id=\"para-middle\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-left.webp\"\n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-left.webp 2x,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-left.webp 1x\" \n\t\t\t\t\talt=\"Ernstings Online Werbung Symbolbild\" loading=\"lazy\" class=\"left\" id=\"para-left\" \/>\n\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-right.webp\"\n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-right.webp 2x,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/parallax-right.webp 1x\" \n\t\t\t\t\talt=\"Ernstings \" loading=\"lazy\" class=\"right\" id=\"para-right\" \/>\n\n\t\t\t<\/div>\n\t\t\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h4><span class=\"yellowText orange\">OUR SOLUTIONS<\/span><\/h4>\n<h2>UNUSUAL, INTERACTIVE AND OBVIOUS ONLINE ADVERTISING<\/h2>\n<p>Instead of inundating people with advertising messages, we use unusual, attention-grabbing formats in the development of our online advertising which are excellently designed and encourage interaction. Given the right surroundings and context, they ensure a longer visit and an optimal click-through rate (CTR), depending on the cause for advertising.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--animated-video  bg--light\">\n\n\t<div class=\"container container--normal padding-top padding-bottom--big \">\n\n\t\t<video muted playsinline class=\"animated-vid\">\n\n\t\t\t\t\t\t\n\t\t\t\n\t\t\t\t<source src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/PreRoll_20Sek_16x9_DOB_1020.mp4\"\n\t\t\t\t\t\ttype=\"video\/mp4\" \/>\n\t\t\t\n\n\t\t\t\n\t\t<\/video>\n\n\t\t<script type=\"text\/javascript\">\n\t\t\tvar callback = function(entries) {\n\t\t\t\t\tentries.map(function(entry) {\n\n\t\t\t\t\t\tif (entry.isIntersecting) {\n\t\t\t\t\t\t\tentry.target.play();\n\t\t\t\t\t\t}\n\t\t\t\t\t\telse {\n\t\t\t\t\t\t\tentry.target.pause();\n\t\t\t\t\t\t\tsetTimeout(function() { entry.target.currentTime = 0; }, 500);\n\t\t\t\t\t\t}\n\n\t\t\t\t\t});\n\t\t\t};\n\n\t\t\tvar observer = new IntersectionObserver(callback, { threshold: 0.6 });\n\n\t\t\tif (document.querySelector('.animated-vid')) {\n\t\t\t\tobserver.observe(document.querySelector('.animated-vid'));\n\t\t\t}\n\n\t\t<\/script>\n\n\n\t\t<div class=\"show--xs\">\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">THE CHALLENGE<\/span><\/h4>\n<h2>MAKE YOUR ONLINE ADVERTISING INTERESTING WHERE OTHERS ARE BORING<\/h2>\n<p>First and foremost, development of advertising materials must be considered with the interests of the target groups in mind. That\u2019s why we ensure that the design of digital marketing is adapted to the context and target group affinity early on in the briefing phase.<\/p>\n<p>Ultimately, the main reason for low CTR and banner blindness is the fact that most adverts are boring, irrelevant and intrusive. During the creation process, we take care to ensure a balanced composition of imagery and corresponding text in terms of their expressiveness. Relevance is the key to attracting the conscious attention of the website user.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\t\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Fabian-Bembenek-Zitat-200x200.png\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Fabian-Bembenek-Zitat-310x310.png 2x, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Fabian-Bembenek-Zitat-200x200.png 1x\" \n\t\t\t\t\t\t\talt=\"Fabian-Bembenek-Medienwerft\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>It\u2019s not just a matter of adding click requests to more colourful images and putting them online. With every advertising measure, we must always pose ourselves the question of the relevance and hit potential. If we have the answer to that question, we start on the creation work so that we can make the decisive impact with the right format and design.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Fabian Bembenek<br \/>\r\nSenior Key Account Manager Medienwerft<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">MOTION DESIGN<\/span><\/h4>\n<h2>IMMENSE SUCCESS WITH MOTION SLIDESHOWS<\/h2>\n<p>Is it possible to make popular print brochures digitally successful too? Of course! Digital marketing also means observing online laws and getting the timing right.<\/p>\n<p>We took existing classical content and updated it with well animated, crisp motion slideshows on the Ernsting&#8217;s family YouTube channel, thus attracting attention. Not too short, not too long. This resulted in excellent click numbers with a consistently long visit duration.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-werbemittel-Slideshow_slide_01_mobile-1-800x667.png\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-werbemittel-Slideshow_slide_01_mobile-1-1000x833.png 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-werbemittel-Slideshow_slide_01_mobile-1-800x667.png 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-werbemittel-Slideshow_slide_01_mobile-1-620x517.png 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family digitales Marketing von der Medienwerft\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1728\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1440\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">APPEALING ONLINE ADVERTISING<\/span><\/h4>\n<h2 class=\"heading01\">FIRST INTEREST; THAN THE CATCH<\/h2>\n<p>Whether Floor Ad, Interactive PreRoll, Flyer-Ads or Dynamic Sidebar \u2013 with the transfer of online advertising the thought through cocept of best placing, fitting design and relevant offers in regard of content count. <\/p>\n<p>Especially, the well dosed mix of motion pictures in connaction with the target audience and relevant content causes attention and the willingness to interact.<br \/>\nIn the case of Ernsting&#8217;s family, we succeded multiply times to transfer interested viewers into &#8220;Interacter&#8221;.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/case-efa-werbemittel-slider-slide03-test-800x667.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/case-efa-werbemittel-slider-slide03-test-1000x833.jpeg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/case-efa-werbemittel-slider-slide03-test-800x667.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/case-efa-werbemittel-slider-slide03-test-620x517.jpeg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family digitales Marketing von der Medienwerft\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1728\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1440\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_888398f48796fb5d8776b50ff3c963fc\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"yellowText orange\">CONCLUSION<\/span><\/h4>\n<h2 class=\"heading01\">IN DIGITAL MARKETING, ALWAYS KEEP THE USER IN MIND<\/h2>\n<p>Painstaking research and the selection of suitable design and content elements are essential steps in the strategic conception of successful digital advertising materials. It is also beneficial to have the technological expertise in house so that the full potential of current functionalities and display options can be exploited.<\/p>\n<p>However, it is also important to ask yourself whether you personally find one or the other advertising format interesting. If you manage to combine these findings with the requirements of the brand and entertaining technological stylistic devices, you will achieve outstanding results time and time again.<\/p>\n<p><a class=\"border fullYellow btn\" href=\"\/en\/contact\/\">GET IN TOUCH<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/case-efa-werbemittel-fazit-visual-1-620x460.jpeg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/case-efa-werbemittel-fazit-visual-1-1400x1038.jpeg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/case-efa-werbemittel-fazit-visual-1-1200x890.jpeg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/case-efa-werbemittel-fazit-visual-1-1000x742.jpeg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/case-efa-werbemittel-fazit-visual-1-800x593.jpeg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/case-efa-werbemittel-fazit-visual-1-620x460.jpeg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"Efa Case Visual\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--white mpos-bottom\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>CONCEPTIONEL, CREATIVE &#038; ACCURATE<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>In additon to the strategic input, we value Medienwerft for their conceptionel and creative ideas as well as for their accurate perfection. <\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Stephanie W\u00f6lfel<br \/>\r\nHead of Digital Business, Ernsting\u2019s family<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp 1x\" \n\t\t\t\t\t\t\talt=\"Referenzen - Kundinnenstimme\/Zitat - Ernsting's Family - Stephanie Woelfel\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/krone\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-480x296.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-620x383.jpeg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-620x383.jpeg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Krone\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tKRONE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>A B2B portal for the agricultural industry<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Agriculture has long been a highly technological industry segment, one that requires smart online offerings to stay competitive in terms of efficiency, communication and process control. For Maschinenfabrik Bernard Krone GmbH &#038; Co. KG, Medienwerft has developed a B2B-Portal which bundles together the offers from the agricultural machinery specialist.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Online Marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSERVICES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Online Marketing<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Whether customer acquisition or customer retention &#8211; we operate our online marketing according to clear performance criteria. Our concepts and strategies must lead to measurable success, be modular and flexible enough that we can continue to optimise them during ongoing operations.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tSELL SUCCESSFULLY\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/sap-commerce-cloud\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SAP Commerce Cloud\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSAP COMMERCE CLOUD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>A SHOPPING EXPERIENCE ACROSS ALL CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Successful omnichannel commerce has a name: SAP Customer Experience. Across all channels \u2013 be it online or offline \u2013 with SAP Commerce Cloud you can adopt a personalised approach to your customers.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tINSPIRE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eOutstanding e-commerce applications, impressive digital communication concepts and robust business models need one thing above all else: perfect planning. Feel free to talk to me if you have great plans.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/oliver_helms-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Oliver Helms\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>OLIVER HELMS<\/strong><\/p>\n<p>Tel: +49 40 \/ 31 77 99-0<br \/>\nEmail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If there is one topic that&#8217;s been consistent since our founding, it&#8217;s the concentration on the development of ecommerce solutions that sell measurably.<\/p>\n","protected":false},"author":42,"featured_media":55538,"parent":23780,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-23986","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-referenzen-efa-digitales-marketing.webp",2560,859,false],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=23986"}],"version-history":[{"count":18,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23986\/revisions"}],"predecessor-version":[{"id":60018,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23986\/revisions\/60018"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/55538"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=23986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}