{"id":24887,"date":"2022-12-09T09:49:57","date_gmt":"2022-12-09T08:49:57","guid":{"rendered":"https:\/\/preview.medienwerft.de\/references\/ernstings-family\/ernstings-family-promotions-competitions\/"},"modified":"2024-12-12T17:42:40","modified_gmt":"2024-12-12T16:42:40","slug":"ernstings-family-promotions-competitions","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/ernstings-family\/ernstings-family-promotions-competitions\/","title":{"rendered":"Ernsting\u2019s Family \u2013 Promotions &#038; Competitions"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<h1 class=\"longWords\">DIGITAL STRATEGY FOR ERNSTING\u2019S FAMILY \u2013 HOW MEDIENWERFT MAKES ENGAGEMENT RATES EXPLODE<\/h1>\n<p>A <strong>digital strategy<\/strong> that is fun for everyone involved: whether with seasonal themes, as part of cross-channel campaigns or to promote Ernsting\u2019s family\u2019s high-value offers, the promotions and competitions that we have developed for Ernsting\u2019s family always cause a splash, generating customer loyalty and sales and providing entertainment for the whole family! We achieve this through more involvement, interaction and exciting ideas.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">CUSTOMER<\/strong><br \/>\nErnsting\u2019s family GmbH &amp; Co. KG<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">PROJECT DURATION<\/strong><br \/>\nvariable<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">EXPERTISE<\/strong><\/p>\n<ul>\n<li>Frontend development<\/li>\n<li>User experience\/user interface design<\/li>\n<li>Idea development\/conception<\/li>\n<li>Cooperation management<\/li>\n<li>Backend development based on TYPO3<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">TECHNOLOGIES<\/strong><\/p>\n<ul>\n<li>HTML<\/li>\n<li>CSS<\/li>\n<li>JavaScript<\/li>\n<li>TYPO3<\/li>\n<li>Pattern Lab (Living Styleguide) as the base for the integration of shop UI components<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_eb2fe8302a7c35f7c56487312c1a7298\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CUSTOMER\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>With around 1,900 branches in Germany and Austria, a successful online presence and around 12,000 employees, Ernsting\u2019s family is one of the largest cross-channel providers in the German textile retail sector. The company, based in Coesfeld, was founded in 1968 by Kurt Ernsting and offers clothing, underwear, bedding, accessories as well as home &#038; living ranges for the whole family.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--ipad-sliding block--classic  bg--white pos-right\">\n\n\t\n\t<div class=\"container container--normal padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t\t\n\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole bg--white\">\n\t\t\t\t<div class=\"\n\t\t\t\tjs-fade js-fade-up\t\t\t\tp\">\n\t\t\t\t\t<h4 style=\"text-align: left;\"><span class=\"yellowText orange\">THE TASK<\/span><\/h4>\n<h2 class=\"heading01\">GAMES, FUN &#038; PERKS FOR HAPPY FAMILIES<\/h2>\n<p>With the aim of ensuring more awareness, commitment and, of course, more customer loyalty as part of cross-channel campaigns, Ernsting\u2019s family was looking for ideas for its competitions and promotions that would inspire enthusiasm among the target groups.<\/p>\n<p>The focus here was on the customers, with the intention being that they would find the promotions fun.<\/p>\n<p>As for quantitative goals, the focus was on increasing traffic, generating leads, and increasing awareness.<\/p>\n<p><a class=\"border fullYellow btn\" href=\"\/en\/contact\">CONTACT US<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole flex flex--middle flex--center\">\n\n\t\t\t\t<div class=\"ipad-con\">\n\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-1000x930.jpeg\"\n\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-e1636984052611.jpeg 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-e1636984052611.jpeg 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-e1636984052611.jpeg 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-e1636984052611.jpeg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-1000x930.jpeg 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-800x744.jpeg 800w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/02_tablet-efa-die-aufgabe-620x576.jpeg 620w\"\n\t\t\t\t\t\talt=\"Ernstings Family Digitalstrategie\"\n\t\t\t\t\t\tsizes=\"(min-width:1401px) 960px, (min-width:801px) and (max-width:1400px) 50vw,  96vw\" class=\"js-load-lazy js-scroll-ipad\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"info-con\">\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/flower_graphic_efa_v2.svg\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/flower_graphic_efa_v2.svg 1200w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/flower_graphic_efa_v2.svg 1000w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/flower_graphic_efa_v2.svg 800w,\n\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/flower_graphic_efa_v2.svg 620w\"\n\t\t\t\t\t\talt=\"Efa Flower Grafik\"\n\t\t\t\t\t\tsizes=\"(min-width:800px) 680px, 90vw\" class=\"js-load-lazy js-scroll-info\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--whitewith-video\" id=\"block_5fe584d5b2ff240af0bded3476f98cb9\">\n\n\t<div class=\"container container--normal no-pad no-pad\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_ja m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\tjs-fade js-fade-up\t\t\t\"><h4><span class=\"yellowText orange\">OUR SOLUTIONS<\/span><\/h4>\n<h2>MULTI-VALUE, UNUSUAL, AND BRAND-APPROPRIATE<\/h2>\n<p>Even in the briefing phase, we ensured that the content and objectives of the competitions and promotions planned offered customers real added value and at the same time were appropriate for the brand.<\/p>\n<p>Ideas, value and incentives that increase participation were important. In implementation, we placed importance on an appealing &#8220;playability&#8221; and the possibility of active interaction to increase the chances of winning. We also like to go a little further when it comes to innovation.<\/p>\n<p>Our competitions and promotions take place in parallel on Ernsting\u2019s family\u2019s various digital touchpoints or take advantage of new technologies for more involvement and fun.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\tjs-fade js-fade-up\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\t\t<div class=\"\n\t\tjs-fade js-fade-up\t\t\">\n\t\t\t<video preload muted playsinline autoplay loop style=\"width:100%;display:block;\">\n\t\t\t   \n\t\t\t\t<source src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-video-ernstings-family.mp4\" \n\t\t\t\t\t\ttype=\"video\/mp4\" \/>\n\n\t\t\t<\/video>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\t\t\t\t\t<h4><span class=\"yellowText orange\">THE CHALLENGE<\/span><\/h4>\n<h2 class=\"heading01 longWords\">ANYTHING \u2013 JUST NOT BORING<\/h2>\n<p>Shake your smartphone, blow into the microphone or draw it\u2026 when developing competition mechanics, we pay great attention to unusual interaction, motivating pathways to the objective and individually challenging playing styles.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\tjs-fade js-fade-up\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Fabian-Bembenek-Zitat-200x200.png\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Fabian-Bembenek-Zitat-310x310.png 2x, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Fabian-Bembenek-Zitat-200x200.png 1x\" \n\t\t\t\t\t\t\talt=\"Fabian-Bembenek-Medienwerft\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>Eye-catching promotions and interactive, challenging competitions are a real creative task. They must not be too easy, but also not too difficult. And they should also provide enough fun to join in after the third time.<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Fabian Bembenek<br \/>\r\nProject Management and Consulting, Medienwerft<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">CHRISTMAS PROMOTION<\/span><\/h4>\n<h2 class=\"heading01\">YEAH, WHERE ARE THE CHRISTMAS ELVES?<\/h2>\n<p>The end of the year is approaching \u2013 are there any other ideas besides an advent calendar? Of course! The lovable, but unfortunately somewhat scatterbrained, Christmas elves. They get lost quite often and want to be seen on YouTube, Instagram or in the web shop&#8230;<\/p>\n<p>The cross-platform scavenger hunt kept thousands of participants happy for weeks, brought new newsletter subscribers and ensured customer loyalty across all channels.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-aktionen-slider-slide-01-800x593.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-aktionen-slider-slide-01-1000x741.jpeg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-aktionen-slider-slide-01-800x593.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/efa-aktionen-slider-slide-01-620x459.jpeg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family Digitalstrategie von der Medienwerft\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"2000\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1482\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">COOPERATION<\/span><\/h4>\n<h2 class=\"heading01\">ELEFUN \u2013 CATCH A BIT OF SUMMER!<\/h2>\n<p>In cooperation with the renowned game manufacturer Hasbro, we combined fun with an insight into the current summer collection. There was also the opportunity to collect attractive game packages and discount codes for purchases.<\/p>\n<p>The game, which could be played daily on all devices, was about capturing butterflies. The faster the better. And if it didn&#8217;t work out, no problem. The next day, young and old had the chance to try again.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-02-800x593.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-02.jpeg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-02-800x593.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-02-620x459.jpeg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family Digitalstrategie von der Medienwerft\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1000\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"741\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">PLAY TO SAVE<\/span><\/h4>\n<h2 class=\"heading01\">A CHANCE OF DISCOUNTS EVERY DAY<\/h2>\n<p>It doesn&#8217;t take a super prize for the server to almost collapse under the weight of all the players. In the &#8220;Play to Save&#8221; competition, entrants could win a 10-50% discount code. Whether you helped a toucan crack coconuts, found Kalle the Camel, helped a hedgehog to look through a pile of leaves for some delicious apples, or had fun with flamingos, the most important thing was to have some luck and some skill.<\/p>\n<p>Every season, &#8220;Play to Save&#8221; has become a big hit among Ernsting&#8217;s family&#8217;s competition promotions, with up to one million hits per game.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-03-800x593.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-03-1000x741.jpeg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-03-800x593.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/EFA-Slider-Slide-03-620x459.jpeg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family Digitalstrategie von der Medienwerft\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"2000\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"1482\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">INNOVATION<\/span><\/h4>\n<h2 class=\"heading01\">ALSO CHALLENGING: TECHNICAL CREATION<\/h2>\n<p>Of course, the technical side of developing competitions and promotions is also complex. For example, we like to use innovative operating concepts, in which functions are triggered by rotating or shaking the smartphone, for example, to ensure lots of fun while playing.<\/p>\n<p>Sophisticated technology is reused for the cross-channel applications that are available on various digital touchpoints. This applies, for example, to the processes associated with the respective games, such as discount and profit management, different login routines or the control of game times.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<video preload autoplay muted playsinline loop  \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<source src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/Komp-1.mp4\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttype=\"video\/mp4\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/video>\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--moving-phones text--center  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big orange-h4-inside\">\n\t\t\n\t\t<div class=\"js-fade js-fade-up\">\n\t\t\t<h4 class=\"yellowText\">CONCLUSION<\/h4>\n<h2>WELL DONE, AND WITH A REAL KICK<\/h2>\n<p>Of course, there is a very clearly defined objective behind every promotion and every competition. Sometimes it is advertising ranges of products, sometimes it is generating newsletter subscribers or annual ticket users or increasing traffic in selected channels. However, what counts for all tasks is a surprising and resourceful idea for achieving the desired goal. And above all: to inspire our loyal customers again and again.<\/p>\n<p>What do you need for this? Conceptual strength, technical know-how and the desire to dive into an irrepressible gaming mood once again. This skillset offers ideas with a kick that simply spread a good mood. <\/p>\n\t\t<\/div>\n\n\t\t<div class=\"moving-phones js-intersect\">\n\t\t\t<div class=\"flex flexgrid--normal flex__bottom\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02-310x440.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02-310x440.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04-310x440.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04-310x440.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06-310x440.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06-310x440.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case \" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--light mpos-bottom\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>CONCEPTUAL, CREATIVE &#038; ACCURATE<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>In addition to the strategic input, we value Medienwerft for their conceptual and creative ideas as well as for its accurate planning.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Stephanie W\u00f6lfel<br \/>\r\nHead of Digital Business, Ernsting\u2019s family<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp 1x\" \n\t\t\t\t\t\t\talt=\"Referenzen - Kundinnenstimme\/Zitat - Ernsting's Family - Stephanie Woelfel\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eWhen you\u2019re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten (1) - When you're looking...\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>HENDRIK VAN LAATEN<\/strong><\/p>\n<p>Tel.: <a href=\"tel:+4940\/317799-0\">+49 40 \/ 31 77 99-0<\/a><br \/>\nE-Mail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If there is one topic that has been consistent since our founding, than it is the development of ecommerce solutions that sell measurably, for sure.<\/p>\n","protected":false},"author":42,"featured_media":22516,"parent":23780,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-24887","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/case-ernstings-family-webshop-relaunch-header-1-1024x344.jpg",1024,344,true],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/24887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=24887"}],"version-history":[{"count":16,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/24887\/revisions"}],"predecessor-version":[{"id":60036,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/24887\/revisions\/60036"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/22516"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=24887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}