{"id":24892,"date":"2022-12-09T10:11:24","date_gmt":"2022-12-09T09:11:24","guid":{"rendered":"https:\/\/preview.medienwerft.de\/references\/ernstings-family\/ernstings-family-webshop-relaunch\/"},"modified":"2024-12-12T17:33:31","modified_gmt":"2024-12-12T16:33:31","slug":"ernstings-family-webshop-relaunch","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/ernstings-family\/ernstings-family-webshop-relaunch\/","title":{"rendered":"Ernsting\u2019s Family \u2013 Online shop relaunch"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>ONLINE SHOP RELAUNCH \u2013 MORE TRAFFIC &#038; ENGAGEMENT IN E-COMMERCE THROUGH DIGITAL BRAND MANAGEMENT<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>One of the first tasks we took on together, the complete <strong>relaunch of their online shop<\/strong>, stands as an impressive demonstration of the importance of strategic and conceptual foresight in the ongoing collaboration with Ernsting\u2019s family. Numerous details of this enhancement are influencing the customer&#8217;s digital ecosystem now and will continue to do so in the future. Such results can only be achieved if, at the beginning of a project, you are prepared to pay the necessary attention to every little detail \u2013 from the agile development of the overall project to the establishment and expansion of the digital brand presence as well as anticipating the projects that will come.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">CUSTOMER<\/strong><br \/>\nErnsting\u2019s family GmbH &amp; Co. KG<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">PROJECT DURATION<\/strong><br \/>\n11 months<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">EXPERTISE<\/strong><\/p>\n<ul>\n<li>Frontend development<\/li>\n<li>User experience\/user interface design<\/li>\n<li>Agile way of working | Scrum<\/li>\n<li>Conception<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-quarter md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">Technologien<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31351\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-300x94.webp\" alt=\"EFA Webshop Technologien Icons\" width=\"300\" height=\"94\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-300x94.webp 300w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-560x176.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-480x151.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-310x97.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-200x63.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons-40x13.webp 40w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Case-EFA-Webshop-Technologien-Icons.webp 582w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_03ee215503cdcbea598501dc59309408\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tABOUT THE CUSTOMER\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>With around 1,900 branches in Germany and Austria, a successful online presence and around 12,000 employees, Ernsting\u2019s family is one of the largest cross-channel providers in the German textile retail sector. The company, based in Coesfeld, was founded in 1968 by Kurt Ernsting and offers clothing, underwear, bedding, accessories as well as home &#038; living ranges for the whole family.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--image-text-fullwidth  bg--white\">\n\n\t<div class=\"flex flex--wrap right  \">\n\t\t<div class=\"flex__item one-half md-one-whole flex__image\">\n\t\t\t<div class=\"object-fit-con\" style=\"padding-bottom:min(800px, 75%);\">\n\n\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop.jpg\" \n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop.jpg 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop.jpg 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop.jpg 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop.jpg 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/08\/efa-relaunch-die-aufgabe-visual-desktop-800x963.jpg 800w\"\n\t\t\t\t\t\talt=\"Efa Webshop Relaunch die Aufgaben\" \n\t\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" class=\"\n\t\t\t\t\t\tjs-fade js-fade-up\t\t\t\t\t\t\" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex__content flex flex--middle\">\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"inner \n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h4><span class=\"orange\">THE TASK<\/span><\/h4>\n<h2>INSPIRATION, CUSTOMER FOCUS AND STRONG ADDED VALUE<\/h2>\n<p>The task was to create a new web shop for Ernsting\u2019s family that set new standards in design, inspiration and customer focus, with the objective being to provide strong added value for families, inspiration, attention to the customer and useful services.<\/p>\n<p>Through an optimal service design, trust-building advice and best usability, the offer had to generate a high level of commitment and thus become a benchmark in the area of children&#8217;s and family fashion. Of course, these requirements were also paramount in ongoing operations. Supporting the web shop after launch is a task that we are happy to take on with our expertise in customer experience, UX and UI.<\/p>\n<p>You are having a similar challenge for us? Than talk to us!<\/p>\n<p><a href=\"\/en\/contact\/\"><span class=\"btn\">CONTACT US<\/span><\/a><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-parallax mobile-splitwiderright white\">\n\t\t\t\t\t   \n\t<div class=\"parallax-fixed\">\n\t\t<picture>\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 801px)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1920x1041.jpeg 1920w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1600x868.jpeg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1400x759.jpeg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1200x651.jpeg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1000x542.jpeg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-800x434.jpeg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: landscape)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1600x868.jpeg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1400x759.jpeg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1200x651.jpeg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1000x542.jpeg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-800x434.jpeg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: portrait)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1600x868.jpeg 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1400x759.jpeg 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1200x651.jpeg 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1000x542.jpeg 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-800x434.jpeg 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/unsere-loesung-bg-test-scaled-1-1600x868.jpeg\"  alt=\"Ernstings Family Onlineshop Relaunch von der Medienwerft\" loading=\"lazy\" \/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t<div class=\"container container--medium\">\n\t\t\t\t<div class=\"parallax-box\">\n\t\t\t\t\t<h4><span class=\"yellowText orange\">OUR SOLUTION<\/span><\/h4>\n<h2>A WEBSHOP AS A FRIEND OF THE FAMILY<\/h2>\n<p>After a highly intensive and demanding development period, the Ernsting\u2019s family web shop is seen as having relevant and inspiring themes for families, being always approachable, emotional, happy and authentic in terms of approach and content.<\/p>\n<p>Each of the company&#8217;s own brands has its own distinctive appearance under the brand umbrella. With its diverse offers, user-orientated advice and meaningful functionality, the shop has become a &#8220;friend of the family&#8221; for its customers.<\/p>\n<p>Our work is ongoing to make sure the website continues to develop. Constantly aligning targets and KPIs leads to new measures and thus ensures a steady growth of reach and conversion rates. The ongoing development of the shop frontend for optimal performance on all end devices also helps to provide an all-round positive shopping experience.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text-with-quote block--classic  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big orange-h4-inside\">\n\t\t\n\t\t<div class=\"flex flexgrid--wide flex--wrap flex--middle\">\n\t\t\t\n\t\t\t<div class=\"flex__item three-fifths content-one-half md-one-whole md-margin-bottom\">\n\t\t\t\t<div class=\"\n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\t\t\t\t\t<h4><span class=\"yellowText orange\">THE CHALLENGE<\/span><\/h4>\n<h2 class=\"heading01\">INTRICATE TO THE VERY LAST DETAIL<\/h2>\n<p>Always one of the biggest challenges is combining the brand-relevant aspects with usability needs. Intensive workshops lasting several days were therefore required in the run-up in order to realise the relaunch. The aim of these was to understand the brand, its values, the company philosophy and many other requirements and to incorporate what was found out into the development process.<\/p>\n<p>Through close cooperation, personas were developed for the different target groups, each brand was precisely defined and further milestones were worked out for the joint development of the web shop. As a digital agency, however, we continue to design the content for the branding \u2013 from corporate, UX\/UI to visual design.<\/p>\n<p>All developments were designed to be user-centred, so that they are suitable for an inspiring user journey through the shop\u2019s numerous thematic worlds. To achieve this, we used the \u2018atomic design\u2019 approach, which deliberately focuses on the small-scale nature of the design approach and then leads into page and functional design.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item two-fifths content-one-half md-one-whole block--quote \n\t\t\tjs-fade js-fade-up\t\t\t\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/zitat-bild-jochen-martens-200x200.png\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/zitat-bild-jochen-martens-310x310.png 2x, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/zitat-bild-jochen-martens-200x200.png 1x\" \n\t\t\t\t\t\t\talt=\"Jochen Martens Medienwerft\" loading=\"lazy\" \/>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t<p>When it comes to relaunching a website, a great deal of time and care ensure a deep understanding of the customer&#8217;s requirements. This is the only way to create concepts that work perfectly. In the case of Ernsting\u2019s family, this close and trusting collaboration has resulted in a solution that everyone can rightly be proud of<\/p>\n\t\t\t\t\t<footer>\n\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t<p>Jochen Martens<br \/>\r\nCreative Director; Medienwerft<\/p>\n\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--slider-text-image  bg--light pos-right\">\n\n\t\n\t\t<div class=\"padding-top--big padding-bottom--big contain\">\n\n\t\t\t\n\t\t\t\t<div class=\"slick slick--split orange-h4-inside js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">BRAND EXPERIENCE<\/span><\/h4>\n<h2>FROM LOGO TO LIVING STYLE GUIDE<\/h2>\n<p>From the beginning of our collaboration, it was our priority to redefine the design guidelines for Ernsting&#8217;s family\u2019s seven brands, as well as for the entire digital brand identity of the company \u2014 from the colours and fonts used to the design of individual and brand-appropriate design and interaction elements.<\/p>\n<p>In particular for UX and UI design, the design was repeatedly compared with the respective brand image and implemented for the digital environment. Some of the attributes we defined can now also be found in the company\u2019s classic communication. We are currently using the additionally developed Brand Hub, a style guide based on TYPO3 that is decoupled from the web shop. In its entirety, it digitally depicts the brand spectrum of Ernsting&#8217;s family and can be used online by anyone involved in the company&#8217;s communication.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/efa-werbemittel-Slideshow_slide-01-mobile.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/efa-werbemittel-Slideshow_slide-01-mobile.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/efa-werbemittel-Slideshow_slide-01-mobile.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/efa-werbemittel-Slideshow_slide-01-mobile-620x517.webp 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"ernstingsfamily digital katalog ausz\u00fcge\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"800\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"667\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">PROJECT MANAGEMENT ACCORDING TO SCRUM PRINCIPLES<\/span><\/h4>\n<h2>FLEXIBLE, AGILE AND PRECISE<\/h2>\n<p>To realise projects of this size, Medienwerft uses an agile project management model according to Scrum principles. The interdisciplinary team consisting of concept, design and development was thus able to work independently with the customer for the entire period of time.<\/p>\n<p>Tasks were continuously refined and improved using sprints. The result? The project was finalised within the specified time window and according to the budget and roadmap \u2013 a real winner. We also use agile methods to address new tasks quickly and in a focused manner as part of our continuous development.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/sprint-ablauf-kreis-1000x938_english-800x750.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/sprint-ablauf-kreis-1000x938_english.jpg 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/sprint-ablauf-kreis-1000x938_english-800x750.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/sprint-ablauf-kreis-1000x938_english-620x582.jpg 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Scrum Projectmanagment Sprint\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"1000\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"938\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\thidden\t\t\t\t\t\t\ttransparent\">\n\n\t\t\t\t\t\t\t<div class=\"flex flex--wrap\">\n\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole flex flex--middle \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"max-width\">\n\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"yellowText\"><span class=\"orange\">DEVELOPMENT<\/span><\/h4>\n<h2>TECHNOLOGY THAT INSPIRES<\/h2>\n<p>As well as designing the shop, we took the time to develop additional innovative tools and systems that are now in extensive use. In the Patternlab, a template framework that bridges the gap between the online offering and the style guide used for it, every small design element is managed live.<\/p>\n<p>If you change a colour, font style or interaction element here, this change is automatically implemented in the online shop. Another tool specially developed for the customer is a WYSIWYG teaser modular system. It is always used when the customer wants to design advertising space in the shop quickly and easily.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\"  \n\t\t\t\t\t\t\t\t\t>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/efa-relaunch-die-aufgabe-slide-03.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/efa-relaunch-die-aufgabe-slide-03.webp 1000w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/efa-relaunch-die-aufgabe-slide-03.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/efa-relaunch-die-aufgabe-slide-03-620x502.webp 620w\"\n\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernsting's Family Online Shop Relaunch - Die Aufgabe Slider\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"auto, (min-width:800px) 50vw, 100vw\" \n\t\t\t\t\t\t\t\t\t\t\t\twidth=\"800\" \n\t\t\t\t\t\t\t\t\t\t\t\theight=\"648\" \n\t\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position:right-bottom;\" \n\t\t\t\t\t\t\t\t\t\t\t\t \/>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--moving-phones text--center  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad orange-h4-inside\">\n\t\t\n\t\t<div class=\"js-fade js-fade-up\">\n\t\t\t<h4 style=\"text-align: center;\"><span class=\"yellowText orange\">CONCLUSION<\/span><\/h4>\n<h2 class=\"heading01\">A WEBSHOP FOR MORE BRAND AND CUSTOMER EXPERIENCE<\/h2>\n<p style=\"text-align: center;\">The relaunch resulted in much more than a newly designed online shop. Thanks to a comprehensive examination of the company&#8217;s goals, as well as the brand values and target groups, we have laid the foundations for an innovative and high-turnover web shop.<\/p>\n<p>The focus is on the company&#8217;s online offering, which ensures an exciting user journey with a well-thought-out, user-centric concept. The Brand Hub, Patternlab and other offerings will also provide tools for the current and future development of all their communication.<\/p>\n<p>The good cooperation with the customer on an equal footing in which our e-commerce experts constantly optimised the web shop, has resulted in great success: all figures in terms of traffic, conversion and quality of use are in the green.<\/p>\n\t\t<\/div>\n\n\t\t<div class=\"moving-phones js-intersect\">\n\t\t\t<div class=\"flex flexgrid--normal flex__bottom\">\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_01-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02-310x440.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_02-310x440.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_03-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04-310x440.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_04-310x440.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_05-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06-310x440.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_06-310x440.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case Phone Mockup\" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-fifth md-one-third\">\n\n\t\t\t\t\t\t<img data-src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1-310x317.png\"\n\t\t\t\t\t\t\tdata-srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1.png 560w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1-480x491.png 480w,\n\t\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/211011_case_efa_device_phone_07-1-310x317.png 310w\"\n\t\t\t\t\t\t\talt=\"Efa Case \" class=\"js-load-lazy\"\n\t\t\t\t\t\t\tsizes=\"(min-width:1200px) 260px, (min-width:801px) and (max-width:1199px) 23vw, 36vw\" \/>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--light mpos-bottom\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>CONCEPTUAL, CREATIVE &#038; ACCURATE<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>In addition to the strategic input, we value Medienwerft for their conceptual and creative ideas as well as for its accurate planning<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Stephanie W\u00f6lfel<br \/>\r\nHead of Digital Business, Ernsting\u2019s family<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\tjs-fade js-fade-up\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/stephanie-woelfel-zitat.webp 1x\" \n\t\t\t\t\t\t\talt=\"Referenzen - Kundinnenstimme\/Zitat - Ernsting's Family - Stephanie Woelfel\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/krone\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-480x296.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-620x383.jpeg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-620x383.jpeg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Krone\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tKRONE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>A B2B portal for the agricultural industry<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Agriculture has long been a highly technological industry segment, one that requires smart online offerings to stay competitive in terms of efficiency, communication and process control. For Maschinenfabrik Bernard Krone GmbH &#038; Co. KG, Medienwerft has developed a B2B-Portal which bundles together the offers from the agricultural machinery specialist.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Online Marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSERVICES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Online Marketing<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Whether customer acquisition or customer retention &#8211; we operate our online marketing according to clear performance criteria. Our concepts and strategies must lead to measurable success, be modular and flexible enough that we can continue to optimise them during ongoing operations.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tSELL SUCCESSFULLY\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/sap-commerce-cloud\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SAP Commerce Cloud\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSAP COMMERCE CLOUD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>A SHOPPING EXPERIENCE ACROSS ALL CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Successful omnichannel commerce has a name: SAP Customer Experience. Across all channels \u2013 be it online or offline \u2013 with SAP Commerce Cloud you can adopt a personalised approach to your customers.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tINSPIRE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--contact \">\n\n\t<div class=\"section section--contact\">\n\t\t<div class=\"flex flex--wrap bg--light\">\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg\" \n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1400x925.jpg 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1200x793.jpg 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-1000x661.jpg 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/Kontaktblock_1920x1269-1-800x529.jpg 800w\"\n\t\t\t\t\talt=\"Kontaktblock \" \n\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" \/>\n\t\t\t<\/div>\n\t\t\t<div class=\"flex__item one-half lg-one-whole flex__content flex flex--middle\">\n\n\t\t\t\t<div class=\"one-whole\">\n\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<h3>CONTACT<\/h3>\n<blockquote><p>\u201eWhen you\u2019re looking for new perspectives on the development of your process or transaction-oriented online platforms, my team and I will be happy to advise you. I look forward to getting to know you.\u201c<\/p><\/blockquote>\n\n\t\t\t\t\t\t<div class=\"grid\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg\" \n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2.jpg 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/mw-hendrik-van-laaten-geschaeftsfuerer-2-200x200.jpg 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten (1) - When you're looking...\" \n\t\t\t\t\t\t\t\t\t\twidth=\"398\"\n\t\t\t\t\t\t\t\t\t\theight=\"398\" \n\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"grid__item\">\n\t\t\t\t\t\t\t<p>Managing Director<br \/>\n<strong>HENDRIK VAN LAATEN<\/strong><\/p>\n<p>Tel.: <a href=\"tel:+4940\/317799-0\">+49 40 \/ 31 77 99-0<\/a><br \/>\nE-Mail: <a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>If there is a topic that has been consistent since our founding, than it is the development of ecommerce solutions that sell measurably, for sure.<\/p>\n","protected":false},"author":42,"featured_media":55605,"parent":23780,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-24892","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-efa-onlineshop-relaunch-desktop-1.webp",2048,687,false],"author_info":{"display_name":"Marina Reiter","author_link":"https:\/\/www.medienwerft.de\/en\/author\/mreiter\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/24892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=24892"}],"version-history":[{"count":32,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/24892\/revisions"}],"predecessor-version":[{"id":60023,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/24892\/revisions\/60023"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/55605"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=24892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}