{"id":37267,"date":"2023-05-05T12:53:17","date_gmt":"2023-05-05T10:53:17","guid":{"rendered":"https:\/\/www.medienwerft.de\/full-service\/customer-experience\/user-research-usability-testing\/"},"modified":"2025-03-12T10:24:44","modified_gmt":"2025-03-12T09:24:44","slug":"user-research-testing","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/user-research-testing\/","title":{"rendered":"User Research &#038; Testing"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>USER RESEARCH AND USER TESTING: THE KEY COMPONENTS FOR OPTIMIZATION AND INNOVATION<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>To successfully develop web applications, it is crucial to learn the requirements of the key stakeholders for your e-commerce or SaaS project: Your customers and therefore the users of your digital products. With our user research methods, we get to know your target group and validate the results through UX testing. Our UX experts then incorporate the findings into coherent UX and UI designs.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t<ul>\n<li><strong>Understand target group better<\/strong><\/li>\n<li><strong>Optimize user experience<\/strong><\/li>\n<li><strong>Reduce costs and risks<\/strong><\/li>\n<\/ul>\n<p><a class=\"btn fullYellow\" href=\"#kontaktformular\">CONTACT US <\/a><\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t.block--intro .extra li::before { \n\t\t\t\t\t\t\t\t\t\tcontent: '';\n\t\t\t\t\t\t\t\t\t\twidth:1.25rem;\n\t\t\t\t\t\t\t\t\t\theight:1.25rem;\n\t\t\t\t\t\t\t\t\t\tbackground-image:url(https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/04\/mikro-haken-filled.svg);\n\t\t\t\t\t\t\t\t\t\tbackground-repeat: no-repeat;\n\t\t\t\t\t\t\t\t\t\tbackground-size: contain;\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_9bbc9d28ad42356e00e7ff41ff23070f\">\n\n\t<div class=\"container container--medium no-pad padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/infografik-user-research-620x582.jpg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/infografik-user-research.jpg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/infografik-user-research.jpg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/infografik-user-research.jpg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/infografik-user-research.jpg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/infografik-user-research-620x582.jpg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"User Research - Infografik Customer Value\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h2>For our projects we always strive for the best customer value.<\/h2>\n<p><strong>This is only possible with user experience research (UXR)<\/strong><b><\/b><\/p>\n<p>Without UXR, errors and misunderstandings can occur, which are expensive to fix later. UXR increases customer satisfaction, promotes innovation, saves costs, and provides a competitive advantage by enabling you to tailor your digital products to the real needs of users. Incorporating UX testing also allows you to identify usability issues and make targeted improvements. This builds trust with users and fosters long-term loyalty. Companies that neglect UXR and UX Testing risk losing touch with customer needs and losing market share in the long run.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--normal padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">WHY IS MEDIENWERFT THE RIGHT PARTNER FOR USER RESEARCH?<\/h2>\n<p style=\"text-align: center;\">We support you with extensive expertise in the areas of customer experience and user research.<br \/>\nFor the maximum added value for your customers!<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--icons  bg--light\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t<div class=\"flex flexgrid--narrow flex--center flex--wrap  js-fade js-fade-in zoom_no\">\n\n\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Lupe.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Holistic view\nWe look at all relevant aspects of your existing digital products and make sure they fit perfectly into your business.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Holistic view<\/h4>\n<p>We look at all relevant aspects of your existing digital products and make sure they fit perfectly into your business.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/vertrieb-marketing.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Tight cooperation\nTogether we are strong! We attach great importance to close cooperation with our project partners.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Tight cooperation<\/h4>\n<p>Together we are strong! We attach great importance to close cooperation with our project partners.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Klemmbrett.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Integration of your individual requirements\n.\nWe understand that you bring challenging or very requirements that are essential to your industry. We integrate these to best meet your project goals.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Integration of your individual requirements<\/h4>\n<p>.<br \/>\nWe understand that you bring challenging or very requirements that are essential to your industry. We integrate these to best meet your project goals.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter portrait-one-half\">\n\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/KI.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Multi-branch understanding\nWe feel at home in many industries &#8211; whether B2B or B2C &#8211; and are quick to think our way into new markets, products and target groups.\n\" \/>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<h4>Multi-branch understanding<\/h4>\n<p>We feel at home in many industries &#8211; whether B2B or B2C &#8211; and are quick to think our way into new markets, products and target groups.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: left;\"><strong>User Research <\/strong><\/h2>\n<p style=\"text-align: left;\">If you ask yourself the following questions, you are well on your way to creating a good user experience for your users: Who are my customers and what are their problems and desires? These questions form the basis of every user research project.<\/p>\n<p style=\"text-align: left;\">Thanks to experience from B2B and B2C projects in the areas of e-commerce, web portals and SaaS, we can help you answer these essential questions and also stay in constant contact with end users to achieve the best possible user experience for your project.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3 style=\"text-align: left;\">With these measures we help,<br \/>\nUnderstand your users and their requirements<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_dce4b1843dd525eca6bdf29d24511f54\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>USER INTERVIEWS<\/strong><br \/>\nWe interview the current or future users of your products and find out what their needs are.<\/p>\n<p><strong>BENCHMARKING <\/strong><br \/>\nWe look at and document the exact paths your users take &#8211; from initial contact to transaction completion. <\/p>\n<p><strong>CUSTOMER JOURNEYS <\/strong><br \/>\nTogether with you, we collect information on their current pain points or document what you already know about your users. <\/p>\n<p><strong>WORKSHOPS <\/strong><br \/>\nWhere possible, we visit your users in the environment in which they use your products, observe their workflows and work out their requirements.  <\/p>\n<p><strong>ONSITE OBSERVATIONS <\/strong><br \/>\nWe define exactly what your users require from your products and document them centrally and clearly. <\/p>\n<p><strong>SURVEYS <\/strong><br \/>\nWe find out how your users really think or who they really are by asking them questions! To do this, we use various surveys such as the Net Promoter Score. <\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual.jpg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual.jpg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual.jpg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual.jpg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual.jpg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual.jpg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"User Research Visual\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-fullwidth  bg--light\">\n\n\t<div class=\"flex flex--wrap left  \">\n\t\t<div class=\"flex__item one-half md-one-whole flex__image\">\n\t\t\t<div class=\"object-fit-con\" style=\"padding-bottom:min(800px, 49%);\">\n\n\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2.webp\" \n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2.webp 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2.webp 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2.webp 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2.webp 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2.webp 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-visual-2-800x479.webp 800w\"\n\t\t\t\t\t\talt=\"User Research Visual\" \n\t\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex__content flex flex--middle\">\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"inner \n\t\t\t\t\t\t\t\t\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h3 style=\"text-align: left;\">Not sure where to start?<\/h3>\n<p style=\"text-align: left;\">Then let our UX experts advise you! We offer a short target group check, in which we review with you what they already know about your target group. Then we develop an action plan, with the most important next steps for a successful optimization phase of your project.<\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span><\/strong> <b>Non-binding initial consultation<\/b><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span><\/strong> <b>Perform target group check<\/b><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span><\/strong> <b>Develop action plan <\/b><\/p>\n<p style=\"text-align: left;\"><a class=\"btn fullYellow\" href=\"#kontaktformular\">ARRANGE AN INITIAL MEETING NOW<\/a><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: left;\">UX Testing<\/h2>\n<p style=\"text-align: left;\">Are you wondering how well your e-commerce website or SaaS system is performing? In addition to direct contact with the target group, it is just as important for the right start of a project to regularly test the existing and future digital products. In the usability test we check existing hypotheses or improve your website in a continuous process.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3 style=\"text-align: left;\">Your products in test &#8211; Do they meet user requirements?<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_b8d7ef598458f4e29f1b7eb40fad3a1c\">\n\n\t<div class=\"container container--medium no-pad padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>UX AUDIT \/ EXPERT INTERVIEW <\/strong><br \/>\nWe check your website for UX issues. This can be done through a cognitive walkthrough or a heuristic evaluation.<\/p>\n<p><strong>USABILITY TESTS <\/strong><br \/>\nUser integration in the development process is an important success factor. We advise you and plan usability tests with actual users.<\/p>\n<p><strong>A\/B TESTS <\/strong><br \/>\nTo find optimal solutions, it can be useful to test two variants. We find out which one works best for the users. <\/p>\n<p><strong>INTERACTION ANALYSIS <\/strong><br \/>\nUsing tools such as Hotjar or Contentsquare, we analyze how users move around your website and which areas they click on. <\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-a-b-testing.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-a-b-testing.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-a-b-testing.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-a-b-testing.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-a-b-testing.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-a-b-testing.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:50%\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"User Research - A\/B-Testing\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1600x500.webp\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600.webp 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1600x500.webp 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1400x438.webp 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1200x375.webp 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1000x313.webp 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-800x250.webp 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"farbenspiel\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t<div class=\"container container--medium text--center  js-fade js-fade-in center\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span>YOUR ADVANTAGES<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--icons\">\n\t\t\n\t\t\t\t\t<div class=\"container container--medium padding-top--small\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--narrow flex--wrap \n\t\t\t\t\t\tflex--center\t\t\t\t\t\t\tjs-fade js-fade-in zoom_no\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Rundum-Paket.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"HIGHER ROI\nThrough optimizations on your website, every investment, e.g. through Google Ads, is rewarded by a higher return.\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>HIGHER ROI<\/h4>\n<p>Through optimizations on your website, every investment, e.g. through Google Ads, is rewarded by a higher return.<\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Mehr-Traffic.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"IMPROVED CONVERSION RATE \nBetter usability leads to users being able to achieve their goals on the website &#8211; e.g. a purchase &#8211; more easily. \n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>IMPROVED CONVERSION RATE <\/h4>\n<p>Better usability leads to users being able to achieve their goals on the website &#8211; e.g. a purchase &#8211; more easily. <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Kundenzufriedenheit.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"SATISFIED CUSTOMERS \nSmooth operations in your store will create satisfied users who will be happy to come back. \n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>SATISFIED CUSTOMERS <\/h4>\n<p>Smooth operations in your store will create satisfied users who will be happy to come back. <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Kostenplanung.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"NO UNNECESSARY FEATURES \nFind out what users really need beforehand and save yourself from developing expensive features that no one needs. \n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>NO UNNECESSARY FEATURES <\/h4>\n<p>Find out what users really need beforehand and save yourself from developing expensive features that no one needs. <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/User-Zentriert-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"USER-CENTERED PROCESSES \nBy introducing user-centric processes in your company, other projects will also benefit. \n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>USER-CENTERED PROCESSES <\/h4>\n<p>By introducing user-centric processes in your company, other projects will also benefit. <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/User.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"TAILORED DIRECTLY TO YOUR TARGET GROUP \nYour products precisely meet the expectations and needs of your users and target groups. \n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>TAILORED DIRECTLY TO YOUR TARGET GROUP <\/h4>\n<p>Your products precisely meet the expectations and needs of your users and target groups. <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-quarter lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Sterne.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:90px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"MORE TRUST ON THE PART OF YOUR CUSTOMERS \nUsers feel part of a community and perceived as the most important factor for the success of an online store. \n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>MORE TRUST ON THE PART OF YOUR CUSTOMERS <\/h4>\n<p>Users feel part of a community and perceived as the most important factor for the success of an online store. <\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--clients  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\n\t\t<div class=\"clients-by-cat__listing margin-bottom\">\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/referenzen_kundenliste_bauhaus_800x471.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Bauhaus Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2018\/mobile-first-medienwerft-develops-new-shop-for-aponeo\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/referenzen_kundenliste_aponeo_800x471.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Aponeo Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/ernstings-family\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/referenzen_kundenliste_ernstingsfamily_800x471-new.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Ernstings Family Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2020\/colorful-proposal-medienwerft-relaunches-the-website-for-caparol-icons\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/02\/caparol.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Caparol Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t<a href=\"\/en\/references\/\" \n\t\t\t\t\t\ttarget=\"\" class=\"link--icon\">\n\t\t\t\t\t\tWATCH ALL REFERENCES NOW\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3 style=\"text-align: center;\">ALL YOU NEED TO KNOW ABOUT UX RESEARCH AND UX TESTING<br \/>\nTHE MOST IMPORTANT QUESTIONS AND ANSWERS<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_fd1541ea50ab5783778a357ae9e09e2e\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tIF I DO USER RESEARCH BEFOREHAND, WON&#8217;T MY PROJECT BE DELAYED A LOT? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>The fear that user research could lead to delays is understandable, but in fact it can improve and accelerate the course of the project. By understanding user needs and expectations early on, we avoid later course corrections and costly mistakes during development. User research also enables more efficient prioritization of functions and features, which saves resources. Products based on user feedback often lead to higher customer satisfaction and long-term success. Although user research takes time initially, it can save time overall and streamline project workflow.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tHOW DO YOU TALK TO MY CUSTOMERS? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p>To gain a comprehensive insight into your customers&#8217; requirements and needs, we conduct direct interviews in the right context or interview your customers with online surveys. This helps us to better understand the context of use and the customers&#8217; goals. We can also introduce concepts and ideas, gather feedback, and find out if a product or service is relevant.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tI ALREADY KNOW MY CUSTOMERS, WHY DO YOU WANT TO TALK TO THEM? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p>We are aware that many companies maintain a close relationship with their customers. Especially in terms of product development, they are close. But user research offers key advantages that can challenge these assumptions. Even if you think you know your users well, specific user feedback can provide surprising insights that you might otherwise overlook. Industry standards and best practices are useful, but they don&#8217;t always take into account the unique needs and preferences of your users, which may differ from the norm. User research allows you to develop customized solutions that truly engage your target audience and drive long-term customer loyalty. It&#8217;s a valuable addition to existing knowledge and can help you make better decisions and be more competitive.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\tISN&#8217;T IT BAD TO ASK CUSTOMERS WHAT THEY WANT? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-4-content\"\n\t\t\t\t\taria-labelledby=\"xxx-4-label\">\n\t\t\t\t\t<p>We don&#8217;t do that either, we try to find out in contact with the customers their needs and thus requirements for your products or to find out more about your target group. We always recommend using customer: inside-centered methods to find out which functions or features are relevant for the product or service. These methods can include surveys, interviews, workshops, focus groups and other research methods.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-5-label\" aria-controls=\"xxx-5-content\" aria-expanded=\"false\">\n\t\t\t\t\tCAN MY PRODUCT GO LIVE WITHOUT PRIOR USER RESEARCH? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-5-content\"\n\t\t\t\t\taria-labelledby=\"xxx-5-label\">\n\t\t\t\t\t<p>Yes, this is possible with the Lean-UX approach. We define different hypotheses at the beginning of the project, but it is mandatory to check them after your product goes live. The user research is done downstream to achieve the best possible result.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-6-label\" aria-controls=\"xxx-6-content\" aria-expanded=\"false\">\n\t\t\t\t\tWHAT DO I GET BACK FROM USER RESEARCH? \t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-6-content\"\n\t\t\t\t\taria-labelledby=\"xxx-6-label\">\n\t\t\t\t\t<p>The return on investment (ROI) of user research can be seen with the following factors: Adapting products to users&#8217; needs improves customer satisfaction. In addition, user research saves time and reduces development costs, as problems are identified early on and adjustments can be made at an earlier stage of development. Customer loyalty increases, leading to higher customer retention in the long run. It is also well known that companies that invest in user research often achieve a competitive advantage and minimize the risk of bad investments. User research increases the profitability of your products and, in the long term, the likelihood of your company&#8217;s success.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--with-bg block--tabs-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<picture>\n\t\t\t\t<source\n\t\t\t\t\tmedia=\"(min-width:769px)\"\n\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600.webp 1920w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1600x500.webp 1600w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1400x438.webp 1400w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1200x375.webp 1200w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1000x313.webp 1000w,\n\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-800x250.webp 800w\"\n\t\t\t\t\tsizes=\"100vw\">\n\n\t\t\t\t\n\t\t\t\t\t<source\n\t\t\t\t\t\tmedia=\"(max-width:768px)\"\n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1400x788.jpg 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1200x675.jpg 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1024x576.jpg 1024w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-800x450.jpg 800w\" \n\t\t\t\t\t\tsizes=\"105vw\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/farbenspiel_1920x600-1600x500.webp\"\n\t\t\t\t\tclass=\"object-fit-img\" alt=\"farbenspiel\" loading=\"lazy\" \/>\n\n\t\t\t<\/picture>\n\n\t\t\t\n\n\t\t\n\t\t<div class=\"container container--medium\">\n\n\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"js-fade js-fade-in left\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>ADDITIONAL EXPERT KNOWLEDGE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\t\t\t<div class=\"flex flexgrid--narrow flex--wrap padding-top--small js-fade js-fade-in\">\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third lg-one-half portrait-one-whole flex flex--column margin-bottom--small\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/factsheet-download-1-480x280.png\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/factsheet-download-1.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/factsheet-download-1-480x280.png 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Factsheet herunterladen\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"inner flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3>CX Expert Support &#8211; STRENGTHEN YOUR TEAM. FAST &#038; FLEXIBLE<\/h3>\n\t\t\t\t\t\t\t\t\t<p>You benefit from our professional knowledge and further expand your internal skills.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"\/ueber-uns\/factsheets\/cx-expert-support-factsheet\/\"  target=\"\" class=\"btn btn--ghost btn--icon\">\n\n\t\t\t\t\t\t\t\t\t\t\tDownload\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/micro-icon-download2.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"micro icon download\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third lg-one-half portrait-one-whole flex flex--column margin-bottom--small\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/podcast-anhoeren-480x280.png\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/podcast-anhoeren.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/podcast-anhoeren-480x280.png 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Icon podcast anhoeren\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"inner flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3>USER EXPERIENCE &#038; USER INTERFACE DESIGN<\/h3>\n\t\t\t\t\t\t\t\t\t<p>Oliver B\u00f6ckle (Creative Director) and Tobias Ladewig (UX Designer) explain how to create an optimal user experience. (Only available in German)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/e-commerce\/2023\/im-podcast-der-kunde-im-mittelpunkt\/\"  target=\"\" class=\"btn btn--ghost btn--icon\">\n\n\t\t\t\t\t\t\t\t\t\t\tLISTEN\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/micro-icon-headphones2.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"micro icon headphones\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third lg-one-half portrait-one-whole flex flex--column margin-bottom--small\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/video-ansehen-1-480x280.png\"\n\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/video-ansehen-1.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/video-ansehen-1-480x280.png 1x\"\n\t\t\t\t\t\t\t\t\t\talt=\"Video ansehen\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"inner flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t<h3>SAP CUSTOMER EXPERIENCE WITH FIS AND MEDIENWERFT<\/h3>\n\t\t\t\t\t\t\t\t\t<p>With SAP CX, your company can respond to customer requests in real time, engage customers across channels and retain them over the long term.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/youtu.be\/tBv-4hrAA-4\" target=\"_blank\" class=\"btn btn--ghost btn--icon\" rel=\"nofollow noopener\">\n\n\t\t\t\t\t\t\t\t\t\t\tWATCH\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/micro-icon-play-filled.svg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"micro icon play filled\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--teaser  bg--white\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/ernstings-family\/ernstings-family-monsters\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/monsterlinos_news_thumb-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/monsterlinos_news_thumb-800x494.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/monsterlinos_news_thumb-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/monsterlinos_news_thumb-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Ernsting\u2019s Family \u2013 Monsters\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tERNSTING\u2019S FAMILY\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>More fun, more interaction and truly personal involvement.<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Since 2015, Medienwerft has been the leading digital agency of Ernsting\u2019s family. We develop comprehensive e-commerce strategies in a sales-boosting UX design and put communicative solutions in the limelight in a creative manner. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/customer-experience\/cx-expert-support\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/beitrag-cx-expert-support-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/beitrag-cx-expert-support-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/beitrag-cx-expert-support-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/beitrag-cx-expert-support-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"CX Expert Support\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tCUSTOMER EXPERIENCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>CX Expert Support<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Do you need support in the development of new digital products, do you face a challenge concerning digitalisition or do you have bottlenecks in your in-house CX team? As part of our CX Expert Support, we support you.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tGET SUPPORT NOW\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/\" class=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Online Marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSERVICES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Online Marketing<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Whether customer acquisition or customer retention &#8211; we operate our online marketing according to clear performance criteria. Our concepts and strategies must lead to measurable success, be modular and flexible enough that we can continue to optimise them during ongoing operations.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tSELL SUCCESSFULLY\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white padding-top--big padding-bottom--big bottom normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>Do you have any questions?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>Do you have any questions?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/simon-manz-kreisportrait.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/simon-manz-kreisportrait.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/simon-manz-kreisportrait.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Zitat - Simon Manz - Konzepter\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>SIMON MANZ<\/strong><br \/>\nConcepter<\/p>\n<p><a href=\"tel:040\/317799-0\" rel=\"nofollow\">040 \/ 31 77 99-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786760091000-5158863304\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786760091000-5158863304\"><\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In order to be able to develop projects in a targeted and successful manner, it is important to collect and document the requirements of the most important stakeholders. We support you.<\/p>\n","protected":false},"author":31,"featured_media":42742,"parent":23540,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-37267","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/user-research-heroimage.webp",1920,672,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/37267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=37267"}],"version-history":[{"count":17,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/37267\/revisions"}],"predecessor-version":[{"id":62015,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/37267\/revisions\/62015"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/42742"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=37267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}