{"id":37285,"date":"2023-05-05T14:16:14","date_gmt":"2023-05-05T12:16:14","guid":{"rendered":"https:\/\/www.medienwerft.de\/references\/lerbs\/"},"modified":"2025-03-24T17:19:54","modified_gmt":"2025-03-24T16:19:54","slug":"lerbs","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/references\/lerbs\/","title":{"rendered":"Lerbs"},"content":{"rendered":"<div class=\"block block--intro block--intro-ref  bg--light\">\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\n\t\t<div class=\"bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>DEVELOPMENT AND EXPANSION OF THE LERBS B2B PLATFORM WITH A FOCUS ON AFTERSALES SERVICES<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t<p>When it comes to modernising an existing e-commerce system that manages thousands of customers, hundreds of thousands of products, and millions of prices, more than just technical expertise is needed.<\/p>\n<p>For LERBS GmbH, one of Germany&#8217;s largest full-service suppliers, Medienwerft combined a comprehensive update of the B2B platform &#8220;Supplix&#8221; with a comprehensive package of functionalities: the <strong>B2B portal<\/strong>, based on SAP Commerce, is connected to Navision ERP and provides more benefits every day through intelligent<strong> inventory management, replenishment<\/strong> and clever <strong>aftersales processes for maintenance, re-booking, scrapping<\/strong> and <strong>device testing<\/strong>.<\/p>\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">CLIENT<\/strong><br \/>\nLERBS GmbH \u2013 part of Rubix GmbH, Stuhr<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">SPECIAL FEATURES<\/strong><\/p>\n<ul>\n<li>Customer portal focusing on aftersales processes<\/li>\n<li>Integrated machine communication<\/li>\n<li>Replenishment<\/li>\n<li>Inventory management<\/li>\n<li>Virtual warehouses<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half xs-one-whole\">\n\t\t\t\t\t\t\t<p><strong class=\"bold\">TECHNOLOGIES<\/strong><\/p>\n<ul style=\"margin-top: 0;\">\n<li>SAP Commerce 6.7<\/li>\n<li>B2B Accelerator<\/li>\n<li>Assisted service module<\/li>\n<li>OCI<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_9a4b0a10b4374dcc433c3f8a3e7d2743\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tAbout the client\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>LERBS, a RUBIX company, was founded about 70 years ago in Bremen and has since developed into one of the largest full-service suppliers in Germany. Originally launched as a wholesaler of marine equipment and ironware, the company has expanded its offering and today supplies not only shipping companies and ocean carriers, but also industry, skilled trades, craft and municipalities with various products such as occupational safety equipment, screws, non-ferrous metals, welding accessories, operating supplies, tools, machinery and equipment.<\/p>\n<p>The range of around 150,000 products is offered via various sales channels such as specialist catalogues and retail stores and online via <a href=\"https:\/\/www.supplix.de\/de\/\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">SUPPLIX<\/a> <strong>e-commerce systems <\/strong>. In addition to its headquarters in Stuhr, the company has also opened further locations in Germany and worldwide in order to be able to offer its customers competent advice, a comprehensive service and tailor-made solutions.<\/p>\n<p>Learn more: <span class=\"orange\"><a href=\"https:\/\/www.lerbs.de\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.lerbs.de<\/a><\/span><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--image-parallax mobile-splitwiderleft black-opacity\">\n\t\t\t\t\t   \n\t<div class=\"parallax-fixed\">\n\t\t<picture>\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 801px)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs.webp 1920w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs.webp 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1400x934.webp 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1200x800.webp 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1000x667.webp 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-800x534.webp 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: landscape)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs.webp 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1400x934.webp 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1200x800.webp 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1000x667.webp 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-800x534.webp 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 800px) and (orientiation: portrait)\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs.webp 1600w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1400x934.webp 1400w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1200x800.webp 1200w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-1000x667.webp 1000w,\n\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs-800x534.webp 800w\"\n\t\t\t\tsizes=\"100vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/06\/parallax-hintergrundbild-case-lerbs.webp\"  alt=\"Referenzen - Lerbs Hintergrundbild\" loading=\"lazy\" \/>\n\t\t<\/picture>\n\t<\/div>\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t<div class=\"container container--medium\">\n\t\t\t\t<div class=\"parallax-box\">\n\t\t\t\t\t<h2>FROM DIY CONSTRUCTION TO INTELLIGENT SYSTEM SOLUTION<\/h2>\n<p>The task of migrating an e-commerce system developed by the customer, including its functions and legacy data to an SAP Commerce environment, is difficult enough in itself and usually comes with many smaller and larger challenges. In the case of Lerbs, it was also important to incorporate further market and customer requirements into the re-launch.<\/p>\n<p>A comprehensive technical concept was applied to the project. From the beginning, there was a clear plan for importing user data and their business history, as well as a concept for migrating product data and prices from the existing product information system. For the further requirements, such as the development of an integrated inventory management, the connection of order machines and an overall improved user experience, including optimised search functions and mobile suitability, further concepts were developed in parallel and included in the re-launch.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--image-text-fullwidth  bg--white\">\n\n\t<div class=\"flex flex--wrap left  \">\n\t\t<div class=\"flex__item one-half md-one-whole flex__image\">\n\t\t\t<div class=\"object-fit-con\" style=\"padding-bottom:min(800px, 45%);\">\n\n\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs-1000x682.webp\" \n\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs.webp 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs.webp 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs.webp 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs-1200x818.webp 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs-1000x682.webp 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/grid-bild-2-case-lerbs-800x546.webp 800w\"\n\t\t\t\t\t\talt=\"Grind Bild 2 case Lerbs\" \n\t\t\t\t\t\tsizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\" \/>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex__content flex flex--middle\">\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"inner \n\t\t\t\t\t\t\t\t\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h4><span class=\"yellowText\" style=\"color: #f99700;\">OUR SOLUTION<\/span><\/h4>\n<h2 class=\"heading01 longWords\">A MOVE THAT THE CUSTOMER BARELY NOTICES<\/h2>\n<p>In close cooperation with all project participants, Medienwerft developed a solution package as the basis for a successful migration of customer, product and order data and the development of new features for the electronic procurement of occupational safety equipment, operating supplies, tools, machines and equipment for industry, skilled trades, crafts and municipalities.<\/p>\n<p>Particular attention was paid to the efficient handling of the extensive and, due to the wide range of products, diverse data volume. Document flow and customer workflows were integrated in such a way that the associated processes are intuitive and effective for both Lerbs and the customer themselves.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h4><span class=\"yellowText\" style=\"color: #ff9900;\">THE CHALLENGE\u00a0<\/span><\/h4>\n<h2 class=\"heading01 longWords\">INVENTORY MANAGEMENT AS THE BASIS FOR ALL AFTERSALES PROCESSES<\/h2>\n<p>For one of Lerbs\u2019 large customers, whose technicians perform maintenance, testing and calibration of equipment in the industrial sector, we developed an inventory management system connected to the Lerbs shop. <span style=\"color: #000000;\">It administers thousands of devices and parts, enabling easy storage for the customer&#8217;s technicians.<\/span><\/p>\n<p>The aftersales processes of re-booking and scrapping are fully automated and are clearly displayed; appointments, inventories and processes can be booked in and out on the system at any time. Intelligent interface management also enables further application possibilities such as the approval of tools, product groups and processes by managers.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--quote  bg--white mpos-top\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>In all the procedural and technical requirements, we have never forgotten that behind all the codes were people who use our system every day and therefore need solutions that make their work easier.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Oliver Helms<br \/>\r\nManaging Director of Medienwerft<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/oliver_helms-310x324.jpg\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/oliver_helms-560x585.jpg 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/oliver_helms-310x324.jpg 1x\" \n\t\t\t\t\t\t\talt=\"Oliver Helms\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-fullwidth  bg--light\">\n\n\t<div class=\"flex flex--wrap right  \">\n\t\t<div class=\"flex__item one-half md-one-whole flex__image\">\n\t\t\t<div class=\"object-fit-con\" style=\"padding-bottom:min(800px, 80%);\">\n\n\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1-1000x625.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1.webp 1920w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1.webp 1600w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1-1400x875.webp 1400w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1-1200x750.webp 1200w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1-1000x625.webp 1000w,\n\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-2-case-lerbs-1-800x500.webp 800w\" alt=\"-\" sizes=\"(min-width:801px) 50vw, 100vw\" loading=\"lazy\" class=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\">\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"flex__item one-half md-one-whole flex__content flex flex--middle\">\n\n\t\t\t<div class=\"one-whole\">\n\t\t\t\t<div class=\"inner \n\t\t\t\t\t\t\t\t\">\n\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<h4><span class=\"yellowText\" style=\"color: #ff9900;\">FOCUS ON USER EXPERIENCE<\/span><\/h4>\n<h2 class=\"heading01 longWords\">IN SPITE OF THE UPDATE, LITTLE SHOULD CHANGE FOR THE CUSTOMER<\/h2>\n<p>In order to make the transition to the new system as easy as possible for existing Lerbs customers, many processes were transferred over from the old application.<\/p>\n<p>Even familiar functions from the system were retained. For example, the popular free-text ordering function has been added to the shopping basket in the new system. New processes, which were not previously available for customers, were conceptually incorporated in such a way that they ensure optimum user guidance and navigation comfort.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_9c395ba016e84b6467b26b096837b0dd\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-5-case-lerbs-1-e1679477737179-620x620.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-5-case-lerbs-1-1400x1067.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-5-case-lerbs-1-e1679477737179-1200x1200.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-5-case-lerbs-1-e1679477737179-1000x1000.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-5-case-lerbs-1-e1679477737179-800x800.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/ipad-mockup-5-case-lerbs-1-e1679477737179-620x620.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:100%\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"Lerbs B2B Portal - die After Sales Services B2B Plattform\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span class=\"yellowText\" style=\"color: #ff9900;\">CONCLUSION<\/span><\/h4>\n<h2 class=\"heading01 longWords\">ALWAYS KEEP AN EYE ON THE ADDED VALUE<\/h2>\n<p>When developing the Supplix platform, the focus was always on the benefits for corporate customers and their users. The platform&#8217;s new value-added services therefore include a completely revised order and document search.<\/p>\n<p>The holistic linking of document, product and customer data makes it possible to search not only by the usual criteria, such as date and document numbers, but also, for example, by item data and order status. And so that the benefits for Lerbs\u2019 customers and the company itself continue to be in the foreground, Medienwerft will always be available to provide support and continue to develop the shop in the future.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/krone\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-480x296.jpeg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg.jpeg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-620x383.jpeg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/newsteaser-krone.jpg-620x383.jpeg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Krone\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tKRONE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>A B2B portal for the agricultural industry<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Agriculture has long been a highly technological industry segment, one that requires smart online offerings to stay competitive in terms of efficiency, communication and process control. For Maschinenfabrik Bernard Krone GmbH &#038; Co. KG, Medienwerft has developed a B2B-Portal which bundles together the offers from the agricultural machinery specialist.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/news\/our-clients\/2018\/new-lerbs-b2b-shop-based-on-sap-hybris-completed-by-medienwerft\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-lerbs-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-lerbs-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-lerbs-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/blog-beitragsbild-lerbs-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"New Lerbs b2b shop based on SAP Hybris completed by Medienwerft\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tNeuer Lerbs B2B-Shop auf SAP Hybris Basis\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>New Lerbs b2b shop based on SAP Hybris completed by Medienwerft<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Medienwerft has successfully designed and completed the relaunch of the B2B online shop for Lerbs AG. The B2B portal was built based on Hybris 6.1 and offers extensive functionalities.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/sap-commerce-cloud\/\" class=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/preview-heroimage-sap-commerce-cloud-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SAP Commerce Cloud\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSAP COMMERCE CLOUD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>A SHOPPING EXPERIENCE ACROSS ALL CHANNELS<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Successful omnichannel commerce has a name: SAP Customer Experience. Across all channels \u2013 be it online or offline \u2013 with SAP Commerce Cloud you can adopt a personalised approach to your customers.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tINSPIRE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--light no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>HENDRIK VAN LAATEN<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hendrikvanlaaten\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 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