{"id":39938,"date":"2023-10-20T12:54:20","date_gmt":"2023-10-20T10:54:20","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=39938"},"modified":"2025-03-17T16:39:30","modified_gmt":"2025-03-17T15:39:30","slug":"emarsys-account-engagement","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/emarsys-account-engagement\/","title":{"rendered":"SAP Emarsys Account Engagement"},"content":{"rendered":"<div class=\"block block--intro  bg--light\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>SAP Emarsys B2B Account Engagement<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Account-based marketing is a critical factor for success in today&#8217;s e-commerce. With the combination of <strong>SAP Emarsys<\/strong>, <strong>SAP Sales Cloud<\/strong> and <strong>SAP Commerce<\/strong>, we offer you a powerful solution that fully exploits the potential of your B2B customer relationships and helps you achieve better sales and marketing results. The technical and operational collaboration between sales and marketing plays a major role in this.<\/p>\n<p>Personalized customer communications and data-driven sales strategies automate the growth of your business and strengthen your competitive position in the market.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--image  bg--light\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-emarsys-sales-cloud-1200x480.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-emarsys-sales-cloud.webp 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-emarsys-sales-cloud-1400x561.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-emarsys-sales-cloud-1200x480.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-emarsys-sales-cloud-1000x400.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-emarsys-sales-cloud-800x320.webp 800w\"\n\t\t\talt=\"SAP Emarsys B2B Account Engagement - SAP Sales Cloud\" class=\"js-fade js-fade-in\" \n\t\t\tsizes=\"(min-width:1200px) px, 96vw\" \n\t\t\tstyle=\"width:px\" \/>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Sales and marketing &#8211; hand in hand<\/h2>\n<p>The goal of SAP Account Engagement is simplified and efficient collaboration between sales and marketing.<\/p>\n<p>Thanks to intuitive data, process and user experience integration between SAP Sales Cloud and SAP Emarsys Customer Engagement, joint campaign development and business impact measurement is made easy.<\/p>\n<p>Win-win &#8211; for sales and marketing.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--orange-list  bg--white\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big \">\n\n\t\t\n\t\t<div class=\"flex flex--wrap flex--center js-fade\">\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\">\n\t\t\t\t<h3>Benefits sales<\/h3>\n<ul>\n<li>Automated uplift of own leads &amp; opportunities through scoring of website traffic<\/li>\n<li>Real-time customer data analysis for real-time engagement<\/li>\n<li>More insights and faster sales<\/li>\n<li>Broad insight and control over digital sales-oriented marketing campaigns<\/li>\n<li>Refinement of marketing target group list directly in CRM system<\/li>\n<li>On demand, automatically triggered one-to-one sales interactions with the sales rep as the sender<\/li>\n<li>More success by combining target group lists, real-time analysis of digital touchpoints and marketing automation<\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\">\n\t\t\t\t<h3>Benefits marketing<\/h3>\n<ul>\n<li>Account-based marketing<\/li>\n<li>Better targeting of customers along the sales funnel<\/li>\n<li>Targeted sales support based on status of leads and opportunities<\/li>\n<li>Improved buyer journey at every touchpoint<\/li>\n<li>Improved customer segmentation based on buying behavior<\/li>\n<li>Refined target group by sales<\/li>\n<li>Personalized (sales reps) and personalized brand loyalty communication<\/li>\n<li>Behavioral automated playout of marketing activities<\/li>\n<li>Predefined tactics and strategies<\/li>\n<li>Shortened time-to-market<\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"block block--quote  bg--light mpos-bottom\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom \">\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"flex flex--quote flex--middle flex--wrap\">\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t\t\t\t\t\t\t<h3>SAP EMARSYS ACCOUNT ENGAGEMENT IN USE<\/h3>\n\t\t\t\t\t\t\t\t\t\t<blockquote class=\"blockquote--big\">\n\t\t\t\t\t\t<p>SAP Emarsys offers Account Engagement, a new approach that brings the all-important account-based marketing in B2B into focus. This approach facilitates collaboration between marketing and sales and enables new forms of communication. With account-based customer* signals, the greatest possible potential is extracted from leads and opportunities.<\/p>\n\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t<cite>\n\t\t\t\t\t\t\t\t<p>Hendrik van Laaten<br \/>\r\nManaging Director at Medienwerft<\/p>\n\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"flex__item  \n\t\t\t\t\t\t\t\t\">\n\t\t\t\t\t<div class=\"img-round\">\n\t\t\t\t\t\t<div class=\"round__inner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/mw-geschaeftsfuehrer-hendrik-van-laaten-310x310.webp\" \n\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/mw-geschaeftsfuehrer-hendrik-van-laaten.webp 2x, \n\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/mw-geschaeftsfuehrer-hendrik-van-laaten-310x310.webp 1x\" \n\t\t\t\t\t\t\talt=\"Gesch\u00e4ftsf\u00fchrer Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image  bg--white\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\n\n\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-infografik_1-1200x966.png\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-infografik_1-1600x1287.png 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-infografik_1-1400x1127.png 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-infografik_1-1200x966.png 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-infografik_1-1000x805.png 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/b2b-account-engagement-infografik_1-800x644.png 800w\"\n\t\t\talt=\"SAP Emarsys B2B Account Engagement - Infografik\" class=\"js-fade js-fade-in\" \n\t\t\tsizes=\"(min-width:1200px) 1000px, 96vw\" \n\t\t\tstyle=\"width:1000px\" \/>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Content, context, collaboration &#8211; reaching customers<\/h2>\n<p style=\"text-align: center;\">Complex sales processes are simplified for companies with an account level. The focus is on personalized interactions &#8211; with the aim of bringing sales and marketing goals onto one level. By improving the measurement of the respective activities, it is possible to bring both goals to a common denominator in order to ultimately carry out the company&#8217;s activities in a target-oriented manner.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_27505fbda2eeb3f2bed7b2ed058a90eb\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/infografik-akkordeon-620x621.png\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/infografik-akkordeon.png 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/infografik-akkordeon.png 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/infografik-akkordeon.png 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/infografik-akkordeon-800x801.png 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/infografik-akkordeon-620x621.png 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:80%\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"Akkordeon Infografik - 4 Schichten\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\tjs-open\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tCRM\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\tstyle=\"display:block;\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The addition of account engagement connects the individual actions of marketing and sales. With account-based marketing, the sales team has the ability to filter who is prioritized based on engagement in the store. Based on this, the marketing team hacks potential customers with a personalized approach.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tAccount\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The Emarsys add-on for the B2B sector enables behavioral analysis of individual customers. Via the account level, both marketing and sales can now access the collected data and, based on it, address all potential customers more quickly in a personalized manner.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tAutomation\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The sales department is given the opportunity to influence the target group and recipients via its CRM system. This makes it possible for marketing to play out the automated, personalized marketing actions to the current recipients. One-to-one communication plays a particularly important role here, as it gives the customer the impression of a personal e-mail from the salesperson.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tCommerce\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-4-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-4-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The collaboration has one goal: sales. With the commerce connection, sales-relevant data and behavior in the web store combined with scoring flows into Emarsys.<br \/>\nThanks to the close cooperation between sales and marketing, potential customers are addressed personally at the right time. The resulting leads are automatically created for the sales department.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_7cfeadb080828b0dec31bd6d6d78ea2d\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong><span class=\"yellowText\">LIVE PRESENTATION<\/span><\/strong><\/p>\n<h2>ARE YOU INTERESTED IN A DEMO?<\/h2>\n<p>Get an idea of the cross-platform integration that implements the optimization of marketing and sales collaboration. Would you prefer to speak directly with one of our experts?<\/p>\n<p>We look forward to your call: <span class=\"link\"><a href=\"tel:0403177990\">040-317799-0<\/a><\/span><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/09\/sap-emarsys-demo-1-620x424.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/09\/sap-emarsys-demo-1-1400x958.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/09\/sap-emarsys-demo-1-1200x821.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/09\/sap-emarsys-demo-1-1000x684.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/09\/sap-emarsys-demo-1-800x547.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/09\/sap-emarsys-demo-1-620x424.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"SAP Emarsys Demo\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>SAP EMARSYS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-emarsys\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SAP Emarsys\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSAP EMARSYS\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>SAP Emarsys is the optimal solution for marketers<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>SAP Engagement Cloud ensures better customer retention through personalised offers and content as well as customer life cycle-specific marketing automation.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLet us convince you\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/digital-marketing-preview-teaser-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Online Marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSERVICES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Online Marketing<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Whether customer acquisition or customer retention &#8211; we operate our online marketing according to clear performance criteria. Our concepts and strategies must lead to measurable success, be modular and flexible enough that we can continue to optimise them during ongoing operations.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tSELL SUCCESSFULLY\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-sales-cloud\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/sap_sales_cloud_crossteaser_thumb_800x494-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/sap_sales_cloud_crossteaser_thumb_800x494.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/sap_sales_cloud_crossteaser_thumb_800x494-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/sap_sales_cloud_crossteaser_thumb_800x494-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SAP Sales Cloud\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSAP SALES CLOUD\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>SAP Sales Cloud<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Winning complex sales: with the SAP Sales Cloud (formerly: SAP Hybris Cloud for Sales), your sales department always has customer data and evaluations at hand.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tPerform better\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>HENDRIK VAN LAATEN<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hendrikvanlaaten\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 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id=\"hbspt-form-1792709294000-0508768339\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With the combination of SAP Emarsys and SAP Sales Cloud, we offer you a powerful solution that fully exploits the potential of your customer relationships and helps you achieve better sales as well as marketing results.<\/p>\n","protected":false},"author":31,"featured_media":41421,"parent":23652,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-39938","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/09\/heroimage-account-engagement.webp",2560,896,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/39938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=39938"}],"version-history":[{"count":9,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/39938\/revisions"}],"predecessor-version":[{"id":62431,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/39938\/revisions\/62431"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/41421"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=39938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}