{"id":42151,"date":"2023-11-24T15:02:50","date_gmt":"2023-11-24T14:02:50","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=42151"},"modified":"2025-08-06T15:28:24","modified_gmt":"2025-08-06T13:28:24","slug":"headless","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-it\/headless\/","title":{"rendered":"Headless Commerce"},"content":{"rendered":"<div class=\"block block--intro  bg--light\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>The great freedom: more flexibility, more agility &#8211; with the headless commerce agency Medienwerft<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Headless commerce has become an integral part of the world of e-commerce. The innovative approach, in which the front-end and back-end of an online store are separated, offers companies more flexibility and agility to create exceptional customer experiences.<\/p>\n<p>Whether based on SAP Commerce or any other commerce technology, Medienwerft experts can help you realize the full potential of headless solutions. The result is digital platforms that are strong in conversion and brand-appropriate at the highest technological level.<\/p>\n<p style=\"text-align: center;\"><b><span style=\"color: #f99700;\">\u2713<\/span>E-Commerce solutions\u00a0 <span style=\"color: #f99700;\">\u2713<\/span>SaaS (Software as a Service)\u00a0 <span style=\"color: #f99700;\">\u2713<\/span>B2B portals<\/b><\/p>\n<p style=\"text-align: center;\"><a class=\"btn fullYellow\" href=\"#kontaktformular\">GET IN TOUCH<\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Agile and fast: the advantages of headless commerce<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_2b8baceabb9c424bdbce77889acbb729\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Flexibility:<\/strong> Since the frontend can be designed independently of the backend platform, quick adaptations are possible.<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Omnichannel capability:<\/strong> With headless commerce, content and products can be customized consistently across multiple channels.<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Faster time-to-market:<\/strong> Changes to the design, products or features can be implemented more quickly.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Technology Independence: <\/strong>Headless Commerce also offers the greatest possible flexibility in terms of the technologies or platforms used.<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Scalability:<\/strong> During peaks or sales promotions, the backend can be scaled without affecting the frontend.<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Future-proof:<\/strong> Headless approaches enable companies to quickly adapt to new trends, touchpoints and technologies.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\tjs-fade js-fade-up\t\tp\"><h2 style=\"text-align: center;\">Headless approach<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42654\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend.webp\" alt=\"headless frontend-api backend\" width=\"1600\" height=\"750\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend.webp 1600w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-768x360.webp 768w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-1536x720.webp 1536w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-1400x656.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-1200x563.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-1000x469.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-800x375.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-620x291.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-560x263.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-480x225.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-310x145.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-200x94.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/10\/headless-infografik-frontend-api-backend-40x19.webp 40w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Medienwerft \u2013 Your Headless agency<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_167f57c50c3fa371bbb15328d2d1b9f5\">\n\n\t<div class=\"container container--medium no-pad padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><ul>\n<li><strong>Headless commerce integration:<\/strong> Linking with powerful backend systems such as SAP Commerce, commercetools, emporix or magnolia for a flexible and scalable commerce platform.<\/li>\n<li><strong>Frontend development with expertise:<\/strong> designing appealing user interfaces using various frameworks such as Angular and vue.js for a modern shopping experience.<\/li>\n<li><strong>CMS integration:<\/strong> Integration of content management systems such as SAP SmartEdit, Magnolia or Bloomreach for seamless content management.<\/li>\n<li><strong>Search and product management:<\/strong> Use of different providers for product integration and on-site search.<\/li>\n<li><strong>Consulting and partner selection:<\/strong> Comprehensive advice on the selection of suitable technologies and providers.<\/li>\n<li><strong>Full-service workflow:<\/strong> Proven end-to-end service that includes requirement engineering, UX\/UI design, SEO optimization and professional programming.<\/li>\n<li><strong>B2B expertise:<\/strong> In addition to B2C expertise, we offer specialized industry knowledge in the B2B sector, particularly in wholesale and industry.<\/li>\n<li><strong>SAP expertise at Gold Partner level:<\/strong> Rely on our extensive SAP expertise with Gold Partner status for first-class solutions and support.<\/li>\n<\/ul>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><em><span class=\"orange\">&#8220;Headless commerce offers countless opportunities to build sales-rich front ends. <\/span><\/em><em><span class=\"orange\">For our customers, this means they can pick and choose the API-based backend solution providers that best fit their challenges. <\/span><\/em><em><span class=\"orange\">Whether it&#8217;s a commerce system, B2B portal, CMS, etc. &#8211; our experts then integrate the new headless front end via the respective existing API interfaces.&#8221;<\/span><\/em><\/p>\n<p>Christian Rienow, Head of Web Development Medienwerft<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/sap_gold_partner_400x235.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/sap_gold_partner_400x235.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/sap_gold_partner_400x235.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/sap_gold_partner_400x235.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/sap_gold_partner_400x235.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/sap_gold_partner_400x235.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"SAP Gold Partner Logo\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>HEADLESS KNOW-HOW ACROSS ALL TECHNOLOGIES<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--clients  bg--light\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\n\t\t<div class=\"clients-by-cat__listing margin-bottom\">\n\n\t\t\t\n\t\t\t\t<div class=\"overflow--hidden\">\n\t\t\t\t\t<div class=\"slick slick--clients\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-angular-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"angular\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-vuejs-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"vue.js\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-react-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"react\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-spartacus-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"spartacus\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-sap-commerce-cloud-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"sap commerce cloud\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-emporix-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"emporix\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-commercetools-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"commercetools\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-magnolia-310x182.jpg\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"magnolia\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>WHAT PLEASES THE USER ALSO SELLS SUCCESSFULLY<\/h2>\n<p>Do you have a process- and transaction-oriented platform for B2B or B2C? Then don&#8217;t lose sight of the requirements of your users in addition to your product and service focus! Their needs in terms of usability, appearance and the fluid navigation logic of your offering are often the decisive criteria for success.<\/p>\n<p>When it comes to frontend development for your website or online store, we as a headless agency and UX professionals pay attention to a consistent appearance that reflects your brand, a shopping experience that is independent of end devices, and numerous clever digital conveniences that your users will love. Because a customer journey that pleases the user also sells better.<\/p>\n<p>&nbsp;<\/p>\n<h2>WHAT CAN THIS LOOK LIKE IN THE END?<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--clients  bg--light\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"clients-by-cat__listing margin-bottom\">\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/klarmobil-de\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/Freenet-logo-quadrat-310x310.jpg\" \n\t\t\t\t\t\t\t\t\t\talt=\"freenet\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/landgard\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/referenzen_kundenliste-landgard_800x471.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"landgard Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/klarmobil-de\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/logo-klarmobil.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"klarmobil\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\t\t\t\t<p>\n\t\t\t\t\t<a href=\"\/en\/references\/\" \n\t\t\t\t\t\ttarget=\"\" class=\"link--icon\">\n\t\t\t\t\t\tWATCH ALL REFERENCES NOW\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/p>\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1600x483.jpeg\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1920x579.jpeg 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1600x483.jpeg 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1400x422.jpeg 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1200x362.jpeg 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-1000x302.jpeg 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/08\/farbenspiel-scaled-1-800x241.jpeg 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"Farbenspiel Hintergrundbild\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t<div class=\"container container--medium text--center  js-fade js-fade-in center\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span>YOUR ADVANTAGES AT A GLANCE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--icons\">\n\t\t\n\t\t\t\t\t<div class=\"container container--normal padding-top--small\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--narrow flex--wrap \n\t\t\t\t\t\tflex--center\t\t\t\t\t\t\tjs-fade js-fade-in zoom_ja\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-fifth lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Multichannel-Usability.svg\" \n\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"API-FIRST\/BACKEND\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong>API-FIRST\/BACKEND<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Responsive, SEO and browser optimized and branded<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-fifth lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/03\/Segmente-Integration.svg\" \n\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"ALL-IN-ONE OR INDIVIDUAL\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong>ALL-IN-ONE OR INDIVIDUAL<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Conception, design, frontend and backend<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-fifth lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/E-Commerce-Shopping-Bag.svg\" \n\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"SPECIALIZED\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong>SPECIALIZED<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>B2B &amp; B2C, e-commerce, portals, SAAS solutions<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-fifth lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/01\/25.svg\" \n\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"25+ YEARS EXPERIENCE\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong>25+ YEARS EXPERIENCE<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>In the development of sophisticated front ends<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-fifth lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/icon_beratung.svg\" \n\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"EXPERT SUPPORT\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p style=\"text-align: center\"><strong>EXPERT SUPPORT<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Support for your in-house team in case of bottlenecks<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3>BEST PERFORMANCE ON ALL BROWSERS AND DEVICES<\/h3>\n<p>Regardless of whether you want to optimize your existing platform or are just entering the world of headless commerce &#8211; we advise you independently of technology and find the best approach for your requirements. In doing so, we focus on the important KPIs. All our solutions are of course responsive and SEO-tested.<\/p>\n<p>Device-independent functionality is also optimized while the project is still running. In addition, we tune your site up to the top performer. You don&#8217;t have to worry about fast loading times, the necessary browser compatibility or, if desired, the most barrier-free access possible. This pleases users and Google alike, and for you it means more conversions, better rankings and new target groups.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.medienwerft.de\/en\/contact\/\"><span class=\"btn\">Get in touch<\/span><\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--orange-list  bg--white\">\n\n\t<div class=\"container container--tiny padding-top--big padding-bottom--big \">\n\n\t\t\t\t\t<h2 class=\"margin-bottom--grid js-fade js-fade-in text--center\">Technology competence and UX expertise &#8211; what else would you like?<\/h2>\n\t\t\n\t\t<div class=\"flex flex--wrap flex--center js-fade\">\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\">\n\t\t\t\t<h3>Your benefits<\/h3>\n<ul>\n<li>Expertise in the leading headless technologies<\/li>\n<li>Manufacturer-independent selection of backend systems<\/li>\n<li>A modern shopping experience for your customers<\/li>\n<li>High level of expertise in the integration of complex B2B functionalities<\/li>\n<li>Extensive (B2B) sector know-how in wholesale, industry, mail order and retail, among others<\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\">\n\t\t\t\t<h3>Our offer<\/h3>\n<ul>\n<li>Selection consulting for headless technologies<\/li>\n<li>Requirements workshops<\/li>\n<li>UX\/UI audits &amp; prototyping<\/li>\n<li>Connection to the existing SAP system &amp; process landscape to Gold Partner status<\/li>\n<li>Development of high-performance (B2B) headless solutions<\/li>\n<\/ul>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3 style=\"text-align: center;\">EVERYTHING ABOUT HEADLESS COMMERCE<br \/>\nTHE MOST IMPORTANT QUESTIONS AND ANSWERS<\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_e6f29205540fa362c630588104fca67a\">\n\n\t<div class=\"container container--small no-pad padding-bottom--big \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is Headless Commerce?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>Headless commerce is an approach to e-commerce where the front-end presentation layer (what the user sees) is separate from the back-end logic layer (where product information, pricing, business logic, etc. are stored). This allows greater flexibility in designing e-commerce experiences, as the user interface can be developed independently of the backend platform.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhy should I go with headless commerce?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p>Headless commerce offers numerous benefits, including increased flexibility, faster time to market, scalability, and the ability to deliver an omnichannel customer experience. If your business plans to leverage multiple sales channels or create a customized, highly customized user experience, a headless approach could be ideal for you.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tHow does headless commerce affect speed and performance?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p>A well-implemented headless commerce system can improve speed and performance. Since the frontend and backend are separate, both parts can be optimized and scaled independently. This enables fast loading times and high performance, especially when using state-of-the-art frontend technologies.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\tHow does headless commerce impact the customer and user experience?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-4-content\"\n\t\t\t\t\taria-labelledby=\"xxx-4-label\">\n\t\t\t\t\t<p>Because companies can design the front end independently of the back end, they have more freedom to create innovative and customized user experiences. This can lead to an improved user interface, faster load times, and a consistent user experience across different channels and devices.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/landgard\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/02\/preview-landgard-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Landgard\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tREFERENCES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Digitally twinning: my.landgard platform ON SAP Composable basis<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The vision for e-commerce was to use the new myLandgard.de platform to create a \u201cdigital twin\u201d for Landgard&#8217;s specialist trade and stationary business.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/haba\/emporix-replatforming\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"HABA Emporix\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tREFERENCES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>HABA Emporix<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. The migration of the commerce system was completed within a few months without changing the existing storefront.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2025\/lcs-middleware\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/06\/blogbeitrag-lcs-middleware-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/06\/blogbeitrag-lcs-middleware-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/06\/blogbeitrag-lcs-middleware-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/06\/blogbeitrag-lcs-middleware-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"LCS Middleware\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>LCS Middleware<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Our specially developed LCS (Lean Commerce Stack) Middleware played a crucial role in the replatforming of the HABA Play and HABA Pro Shops. In the HABA infrastructure, it serves as a Backend-for-Frontend system (BFF), forming the central connection between the storefront and the backend systems. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/michael-feige-bild-480x480.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/michael-feige-bild.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/michael-feige-bild-480x480.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Michael Feige\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>MICHAEL FEIGE<\/strong><br \/>\nLead Solution Engineer<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/michael-feige-65327576\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786755855000-2796866673\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786755855000-2796866673\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Headless commerce has become an integral part of the world of e-commerce. The innovative approach, where the frontend and backend of an online store are separated, offers companies more flexibility and agility to create exceptional customer experiences.<\/p>\n","protected":false},"author":15,"featured_media":42939,"parent":23558,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-42151","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/headless-commerce-heroimage.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/42151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=42151"}],"version-history":[{"count":24,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/42151\/revisions"}],"predecessor-version":[{"id":68102,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/42151\/revisions\/68102"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/42939"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=42151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}