{"id":49947,"date":"2024-04-15T18:10:07","date_gmt":"2024-04-15T16:10:07","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=49947"},"modified":"2026-01-13T13:57:33","modified_gmt":"2026-01-13T12:57:33","slug":"cms","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/technology\/cms\/","title":{"rendered":"CMS"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom--big \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Innovative content management systems (CMS) \u2013<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Tailored to every requirement<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>The right content at the right time and in the right place: To keep e-commerce applications and image sites up to date, content must be developed, updated, and maintained. Depending on your requirements, we recommend the content management system that best suits your needs, implement it, and, if desired, also take care of content creation\u2014for regular purchasing impulses and increased sales.<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Independent consulting:<\/strong> We select the CMS that really fits your objectives<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Fast implementation:<\/strong> Everything from a single provider, from planning to go-live<\/p>\n<p><span style=\"color: #f99700;\">\u2713 <\/span><strong>Long-term success:<\/strong> Scalable solutions for growing requirements<\/p>\n<p>&nbsp;<\/p>\n<p><a class=\"btn fullYellow\" href=\"#cms-lp-kontakt-en\">SECURE YOUR CMS CONSULTATION NOW <\/a><\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"block block--accordion  bg--white c-black bg-grey\" id=\"block_f6883e3838955f62770b2da7029d5d6d\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is a CMS and when is an enterprise solution worthwhile?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>A content management system (CMS) is a software solution that simplifies the creation, editing, and management of digital content. A CMS enables companies of all sizes to effectively control their web presence without requiring in-depth technical knowledge of web development or programming. Choosing an enterprise CMS solution also offers <strong>advanced functionality, security features, and scalability<\/strong>, which are essential for growing and large organizations.<\/p>\n<p>Enterprise solutions are specifically designed to manage complex content structures, ensure consistent brand communication across multiple channels, and optimize team collaboration. This enables <strong>efficient control of your digital strategy and increased customer loyalty<\/strong> through high-quality, targeted content.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Independent consulting for your success<\/h2>\n<p style=\"text-align: center;\">As a <strong>partner to leading CMS providers<\/strong>, we know the strengths and weaknesses of the various solutions. This enables us to provide you with comprehensive, customized advice and work with you to find the CMS solution that perfectly suits your business case.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_5128f433b644fa78bebb38676a5c7dae\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/cms-visual-620x600.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/cms-visual.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/cms-visual.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/cms-visual-1000x967.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/cms-visual-800x774.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/cms-visual-620x600.webp 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:85%\"\n\t\t\t\t  class=\"center\"\n\t\t\t\talt=\"CMS LP Visual\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\tjs-open\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tFor marketers\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\tstyle=\"display:block;\"\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Want to get content live in minutes instead of days? With intuitive visual editing and flexible campaign management, you can implement your ideas immediately\u2014across all channels and without having to wait for IT.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tFor developers\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to have more time to develop new solutions instead of making minor adjustments to your website every day? An intuitive CMS relieves you of content maintenance and gives you freedom.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tFor businesses\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Would you like to achieve a faster time-to-market and have a website that can respond to market changes in real time? With modern CMS solutions, content can be managed across all channels \u2013 quickly and in real time.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_a1c5860566cb44771ef0b65486a9ada5\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><a class=\"btn fullYellow\" href=\"#cms-lp-kontakt-en\">Secure free consultation<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--headline  bg--light\">\n\n\t<div class=\"container container--medium padding-top--huge no-pad  js-fade js-fade-in text--left\">\n\n\t\t<h2>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<span><p id=\"cms-partners\">Our CMS partners<\/p><\/span>\n\n\t\t\t\t\t\t\t\n\t\t<\/h2>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_8fb83ba99dcaaa75f6218f5152111153\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/partner-stroyblok-480x282.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/partner-stroyblok.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/partner-stroyblok-480x282.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/partner-stroyblok-620x364.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:300px\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"partner-storyblok\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Storyblok: The flexible headless CMS with real-time preview and reusable content blocks<\/strong><br \/>\nStoryblok combines the advantages of a headless CMS with a visual editor featuring a modular block structure. This allows content and layouts to be created in no time at all and checked in real time before going live, which makes coordination and quality control much easier.<\/p>\n<p><a href=\"\/en\/ecommerce\/2025\/emporix-new-paths-in-composable-commerce\/\">Learn more &gt;<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_f7a4d127d783758f806ed0b192398dcb\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-contentful-480x282.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-contentful.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-contentful-480x282.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-contentful-620x364.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:300px\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"contentful\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Contentful: The headless CMS for flexible and scalable content strategies<br \/>\n<\/strong><br \/>\nContentful enables precise content control across websites, apps, commerce solutions, and other channels. The CMS not only supports omnichannel strategies, but also allows you to quickly test new formats or markets without jeopardizing existing structures.<\/p>\n<p><a href=\"\/en\/technology\/cms\/contentful\/\">Learn more &gt;<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_30b11beb17477658d77694794286b468\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-strapi-480x282.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-strapi.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-strapi-480x282.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-strapi-620x364.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:300px\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"strapi\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Strapi: The customizable open-source headless CMS with a focus on developers and modern content management<\/strong><\/p>\n<p>Strapi&#8217;s open-source headless CMS platform gives developers the freedom to customize data models, APIs, and the admin area. Content can be retrieved via REST or GraphQL, while editors can work directly with features such as live preview and internationalization.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_b304874e4898ff7a3346a87290c6c450\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/partner-magnolia-1-480x282.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/partner-magnolia-1.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/partner-magnolia-1-480x282.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/partner-magnolia-1-620x364.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:300px\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"Magnolia Partner Logo\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Magnolia: The hybrid headless DXP with visual editor and enterprise features<\/strong><br \/>\nMagnolia combines the flexibility of a headless CMS with classic DXP functions and a graphical editor for customizing page layouts and content. This allows content to be managed consistently across channels\u2014with editorial control and real-time previews.<br \/>\n<a href=\"\/en\/news\/our-partners\/2023\/magnolia\/\">Learn more &gt;<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_1815ad9e579791a3ca3c2acc88fceeca\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/partner-bloomreach.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/partner-bloomreach.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/partner-bloomreach.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/08\/partner-bloomreach.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:300px\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"Partner - bloomreach Logo\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>Bloomreach: The AI-powered digital experience platform for personalized content and commerce experiences<br \/>\n<\/strong><\/p>\n<p>Bloomreach combines headless CMS, personalization, and commerce intelligence in one platform. AI-powered search, segmentation, and content delivery create dynamic, data-driven customer experiences across all channels.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_a4ba2d99ca05c58652303ef79b051fd5\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-sap-smartedit-480x282.webp\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-sap-smartedit.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-sap-smartedit-480x282.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/partner-sap-smartedit-620x364.webp 620w\" \n\t\t\t\tsizes=\"(min-width:481px) 400px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:300px\"\n\t\t\t\t class=\"center\"\n\t\t\t\talt=\"SAP Smartedit\">\n\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>SmartEdit: The WCMS (Web Content Management System) from <a href=\"\/en\/technology\/enterprise-e-commerce\/sap-commerce-cloud\/\">SAP Commerce<\/a> with WYSIWYG editor <\/strong><\/p>\n<p>With SmartEdit, you can easily create, delete, or move pages without any programming knowledge. As a WYSIWYG (What You See Is What You Get) editor, SmartEdit\u2014the WCMS from SAP Commerce\u2014is intuitive to use and ensures the perfect user experience.<\/p>\n<p><a href=\"\/en\/content-management\/sap-smartedit\/\">Learn more &gt;<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3 style=\"text-align: center;\">Our services<\/h3>\n<p style=\"text-align: center;\">Our offering goes beyond advising you on choosing the right CMS. We also support you in<br \/>\n<strong>integrating, customizing, and optimizing your chosen platform<\/strong> to ensure that it harmonizes seamlessly with your<br \/>\ndigital ecosystems and aligns with your content strategies.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--list-with-icon  bg--white\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\t\n\n\t\t\t<div class=\"flex flexgrid--wide flex--wrap js-fade js-fade-in amount_3\">\n\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/pdf-icon-schwarz.svg\" alt=\"pdf Analyser icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<h4>Requirements analysis &amp; goal definition<\/h4>\n<p>Together, we determine your requirements, target group, and content. This allows us to lay the foundation for a tailor-made CMS solution.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/beratung-icon-schwarz.svg\" alt=\"-\" loading=\"lazy\">\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<h4>Technology &amp; concept consulting<\/h4>\n<p>We compare suitable CMS platforms and develop a concept that optimally supports your business processes.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/05\/ki-integration-icon-schwarz.svg\" alt=\"-\" loading=\"lazy\">\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<h4>Implementation &amp; Integration<\/h4>\n<p>Our developers implement the solution, integrate existing systems, and ensure smooth migration.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/commerce-orchestration.svg\" alt=\"commerce orchestration\/integration\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<h4>Connection<br \/>\nThird-party systems<\/h4>\n<p>We seamlessly connect your CMS with CRM, PIM, and other systems to automate data flows and avoid media breaks. This allows you to create efficient processes.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/schulung-wissen.svg\" alt=\"Schulung Wissen Icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<h4>Content creation &amp; training<\/h4>\n<p>On request, we can assist you with content creation and train your team in the efficient use of the new CMS.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/positive-user-experience-s-icon_1.svg\" alt=\"Positive Kundenerfahrung\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<h4>Maintenance, support, and hosting<\/h4>\n<p>Reliable hosting on our own German servers, regular updates, and fast support ensure the stable operation of your CMS.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--normal no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\"><a class=\"btn fullYellow\" href=\"#cms-lp-kontakt-en\">Secure a free initial consultation<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\">These companies trust our CMS expertise<\/h2>\n<p style=\"text-align: center;\">From headless to enterprise\u2014we develop customized CMS solutions for scalable websites, high-performance e-commerce platforms, and strong brand identities..<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--clients  bg--white\">\n\n\t<div class=\"container container--small no-pad no-pad\">\n\n\t\t<div class=\"clients-by-cat__listing margin-bottom\">\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap\">\n\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/volkswagen-accessories-sap-commerce-cloud\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/10\/referenzen_kundenliste_volkswagen_800x471-1.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Volkswagen Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/klarmobil-de\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/01\/referenzen-kundenliste-freenet.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Referenz - freenet - Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/mein-schoener-garten-b2c-webshop-relaunch\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/01\/referenzen-kundenliste-referenzen-kundenliste-msg.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"Mein sch\u00f6ner Garten - Referenznen - Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-quarter sm-one-half\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/landgard\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/06\/referenzen_kundenliste-landgard_800x471.svg\" \n\t\t\t\t\t\t\t\t\t\talt=\"landgard Referenzen Logo\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\"><a href=\"\/references\/\">Discover our cases &gt;<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Frequently asked questions about CMS, technology, and<br \/>\nour services<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_f9d6645099334061ea58196fb8563a9f\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhich CMS is right for my needs?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>The ideal CMS depends on your objectives, team expertise, and technical requirements. For complex business platforms and growing content structures, scalable headless systems such as Storyblok, Strapi, or Contentful are recommended. For larger shop solutions and complex enterprise e-commerce, a CMS such as SAP SmartEdit or TYPO3 is recommended. It is crucial to evaluate your own processes, integration requirements (e.g., CRM\/PIM), and scaling goals instead of focusing on popular names.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is the difference between headless and classic CMS?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-2-content\"\n\t\t\t\t\taria-labelledby=\"xxx-2-label\">\n\t\t\t\t\t<p>A classic CMS connects the backend and frontend. Design and content delivery run in one system (e.g., WordPress, Typo3). Headless CMS completely decouples the backend and frontend.<\/p>\n<p>Content is delivered via API and can be flexibly integrated into various applications\u2014whether websites, apps, voice assistants, or digital signage. Headless systems promise maximum technological freedom, omnichannel publishing, and scalability, but initially require more development effort, which pays off in the long term.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\tCan I expand my existing CMS, or do I have to start with a new CMS right away?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-3-content\"\n\t\t\t\t\taria-labelledby=\"xxx-3-label\">\n\t\t\t\t\t<p>Many modern CMSs can be expanded modularly, for example through plugins, modules, or interfaces to third-party systems. When content and functionality grow, an expansion is often sufficient. It becomes critical when the old system can no longer keep up with the update cycle or has reached its structural limits.<\/p>\n<p>At the point when fundamental architectural requirements such as omnichannel, headless structures, or cloud capability reach their limits, it is essential to carefully consider whether innovative and future-proof alternatives might be the better option. In many cases, it is advisable to first take stock and invest in targeted further development before considering a complete system change.<\/p>\n<p>We would be happy to advise you on your requirements. <a href=\"#cms-lp-kontakt-en\">Contact us now &gt;<\/a><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\tHow long does a CMS integration take?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-4-content\"\n\t\t\t\t\taria-labelledby=\"xxx-4-label\">\n\t\t\t\t\t<p>The duration depends heavily on individual requirements and project complexity. Simple CMS can be integrated in a few days to weeks, while complex enterprise solutions or interface projects (e.g., SAP Commerce, Headless, PIM\/CRM) take longer.<\/p>\n<p>Our team works in an agile and modular manner, which significantly shortens the implementation time and enables productive sub-projects at an early stage.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-5-label\" aria-controls=\"xxx-5-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhich CMS platforms can Medienwerft integrate?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-5-content\"\n\t\t\t\t\taria-labelledby=\"xxx-5-label\">\n\t\t\t\t\t<p>Our development teams support the integration of leading CMS and digital commerce platforms, including SAP SmartEdit, Storyblok, Contentful, Magnolia, Bloomreach, Strapi, and TYPO3 as a proven open-source solution. Our teams of experts accompany you on the path to your unique CMS, from selection and development to API-based integration and customization. We also implement PIM and CRM connections tailored to your needs.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-6-label\" aria-controls=\"xxx-6-content\" aria-expanded=\"false\">\n\t\t\t\t\tHow do I ensure the performance and security of my CMS?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-6-content\"\n\t\t\t\t\taria-labelledby=\"xxx-6-label\">\n\t\t\t\t\t<p>Key factors include regular updates of software, plugins, and themes, minimalist modularity, and efficient database structures. Automated backups and clear role allocation on the user side protect against data loss and attacks. Optimized images, lean code, and monitoring tools such as Lighthouse or GTmetrix increase loading times and improve the user experience. We recomend to use professional hosting services with firewalls and SSL to ensure basic security.<\/p>\n<p>When integrating or migrating a CMS, Medienwerft pays attention to these criteria from the outset in order to avoid technical debt and additional costs later on. Within the FIS Group, we also offer AI solutions hosted on our own servers in Germany that automatically improve and guarantee data quality.<\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/volkswagen-accessories-serviceportal-sap-commerce-cloud-old\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-480x296.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-800x494.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-620x383.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/vw_thumb_crossteaser_1200x741-1-620x383.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Volkswagen Accessories\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tVOLKSWAGEN\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Volkswagen Accessories<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Medienwerft was commissioned with the launch of the marketing platform PLUS, through which all the importers can access this product and marketing content. In addition to the technical implementation, Medienwerft took over the content budget for text, pictures and newsletters.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/pim\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-PIM-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-PIM.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-PIM-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-PIM-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"PIM\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tPIM\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>PRODUCT INFORMATION MANAGEMENT<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Medienwerft is your specialized partner for the development and integration of complex e-commerce systems. As part of our composable commerce strategy, we have expanded our portfolio to include professional PIM solutions.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/product-search-discovery\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-product-search-and-discovery-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-product-search-and-discovery.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-product-search-and-discovery-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/04\/preview-product-search-and-discovery-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Product Search &#038; Discovery\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tPRODUCT SEARCH &#038; DISCOVERY\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Product Search &#038; Discovery<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>A powerful search function is at the heart of every successful online store. It enables customers to find what they are looking for quickly and easily, thereby increasing conversion rates and overall sales.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n\n<span id=\"cms-lp-kontakt-en\"><\/span>\n\n\n<div class=\"block block--lets-connect flex flex--column  bg--light no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/11\/Hendrik-Kreisgrafik.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Hendrik van Laaten\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>HENDRIK VAN LAATEN<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/hendrikvanlaaten\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786760200000-9394607426\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786760200000-9394607426\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p> In order to keep e-commerce applications and image sites up to date, content must be developed, updated and maintained. Depending on your requirements, we recommend the content management system that best suits your needs, implement it and, if desired, also take over content creation &#8211; for regular purchasing impulses and more sales.<\/p>\n","protected":false},"author":15,"featured_media":71344,"parent":23630,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-49947","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/10\/heroimage-cms-desktop-2.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/49947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=49947"}],"version-history":[{"count":23,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/49947\/revisions"}],"predecessor-version":[{"id":75597,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/49947\/revisions\/75597"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/71344"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=49947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}