{"id":53528,"date":"2024-06-12T12:39:07","date_gmt":"2024-06-12T10:39:07","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=53528"},"modified":"2025-09-02T18:24:08","modified_gmt":"2025-09-02T16:24:08","slug":"marketing-automation","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/marketing-automation\/","title":{"rendered":"Marketing automation"},"content":{"rendered":"<div class=\"block block--intro  bg--white\">\n\n\t\n\n\t<div class=\"container container--medium no-pad \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--light spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Marketing automation:<\/span>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700;\">Efficient, personalized, measurable solutions<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>Achieve your KPIs on autopilot: marketing automation allows you to relieve your team of standardized tasks and instead use them specifically for generating new leads, increasing conversions and ROI. However, marketing automation supports you not only with meaningful data for qualified leads but also with the rapid creation of personalized content, such as emails, newsletters, or push notifications.<\/p>\n<p>The marketing experts at Medienwerft accompany you on the path to automated marketing, from tool selection and implementation to regular monitoring and optimization of measures for maximum efficiency.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t<ul>\n<li>Increase in productivity<\/li>\n<li>Personalized customer approach<\/li>\n<li>Holistic customer experience<\/li>\n<\/ul>\n<p><a class=\"btn fullYellow\" href=\"#kontaktformular\">GET IN TOUCH<\/a><\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t.block--intro .extra li::before { \n\t\t\t\t\t\t\t\t\t\tcontent: '';\n\t\t\t\t\t\t\t\t\t\twidth:1.25rem;\n\t\t\t\t\t\t\t\t\t\theight:1.25rem;\n\t\t\t\t\t\t\t\t\t\tbackground-image:url(https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/04\/mikro-haken-filled.svg);\n\t\t\t\t\t\t\t\t\t\tbackground-repeat: no-repeat;\n\t\t\t\t\t\t\t\t\t\tbackground-size: contain;\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-id53528_85207a-52 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53528_85207a-52 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id53528_85207a-52 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id53528_85207a-52 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53528_85207a-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id53528_85207a-52 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53528_85207a-52 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column53528_3547df-9a{max-width:1230px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column53528_3547df-9a{-webkit-flex:0 1 1230px;flex:0 1 1230px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column53528_3547df-9a > .kt-inside-inner-col{box-shadow:0px 0px 40px 3px rgba(0, 0, 0, 0.25);}.kadence-column53528_3547df-9a > .kt-inside-inner-col,.kadence-column53528_3547df-9a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column53528_3547df-9a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column53528_3547df-9a > .kt-inside-inner-col{flex-direction:column;}.kadence-column53528_3547df-9a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column53528_3547df-9a > .kt-inside-inner-col{background-color:#2c3a4c;}.kadence-column53528_3547df-9a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column53528_3547df-9a{position:relative;}.kadence-column53528_3547df-9a, .kt-inside-inner-col > .kadence-column53528_3547df-9a:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-right:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);margin-left:var(--global-kb-spacing-xs, 1rem);}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column53528_3547df-9a{-webkit-flex:0 1 1230px;flex:0 1 1230px;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column53528_3547df-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column53528_3547df-9a{max-width:1230px;-webkit-flex:1;flex:1;margin-left:auto;margin-right:auto;}.kadence-column53528_3547df-9a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column53528_3547df-9a kb-section-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id53528_01271f-b7 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id53528_01271f-b7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id53528_01271f-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id53528_01271f-b7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id53528_01271f-b7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id53528_01271f-b7 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id53528_01271f-b7 {  }<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id53528_01271f-b7 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{display:flex;}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col,.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column53528_a8ccf9-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_a8ccf9-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col:before{opacity:0.54;}.kadence-column53528_a8ccf9-15{position:relative;}@media all and (max-width: 1024px){.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column53528_a8ccf9-15{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_a8ccf9-15{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column53528_a8ccf9-15{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_a8ccf9-15{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column53528_a8ccf9-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column53528_a8ccf9-15 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-image53528_a31b0c-8e .kb-image-has-overlay:after{opacity:0.3;}.kb-image53528_a31b0c-8e img.kb-img, .kb-image53528_a31b0c-8e .kb-img img{object-position:50% 50%;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image53528_a31b0c-8e size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land43\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile.webp\" alt=\"KI (K\u00fcnstliche Intelligenz)\" class=\"kb-img wp-image-63912\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-768x576.webp 768w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-620x465.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-560x420.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-480x360.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-310x233.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-200x150.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-40x30.webp 40w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{display:flex;}.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column53528_f31ed2-7e > .kt-inside-inner-col,.kadence-column53528_f31ed2-7e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column53528_f31ed2-7e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column53528_f31ed2-7e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_f31ed2-7e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column53528_f31ed2-7e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column53528_f31ed2-7e{position:relative;}@media all and (max-width: 1024px){.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column53528_f31ed2-7e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_f31ed2-7e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{padding-top:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column53528_f31ed2-7e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_f31ed2-7e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column53528_f31ed2-7e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column53528_f31ed2-7e kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23, .wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23[data-kb-block=\"kb-adv-heading53528_54f1f3-23\"]{max-width:520px;margin-bottom:0px;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;color:#f99700;}.wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23[data-kb-block=\"kb-adv-heading53528_54f1f3-23\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23[data-kb-block=\"kb-adv-heading53528_54f1f3-23\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23, .wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23[data-kb-block=\"kb-adv-heading53528_54f1f3-23\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23, .wp-block-kadence-advancedheading.kt-adv-heading53528_54f1f3-23[data-kb-block=\"kb-adv-heading53528_54f1f3-23\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading53528_54f1f3-23 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading53528_54f1f3-23\">ARTIFICIAL INTELLIGENCE<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21, .wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21[data-kb-block=\"kb-adv-heading53528_69c132-21\"]{max-width:520px;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21[data-kb-block=\"kb-adv-heading53528_69c132-21\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21[data-kb-block=\"kb-adv-heading53528_69c132-21\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21, .wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21[data-kb-block=\"kb-adv-heading53528_69c132-21\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21, .wp-block-kadence-advancedheading.kt-adv-heading53528_69c132-21[data-kb-block=\"kb-adv-heading53528_69c132-21\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading53528_69c132-21 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading53528_69c132-21\">CUSTOM-DESIGNED FOR YOUR NEEDS<\/h2>\n\n\n<style>.kadence-column53528_118322-c2 > .kt-inside-inner-col,.kadence-column53528_118322-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column53528_118322-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column53528_118322-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column53528_118322-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column53528_118322-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column53528_118322-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column53528_118322-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column53528_118322-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column53528_118322-c2 kvs-md-false\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8, .wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8[data-kb-block=\"kb-adv-heading53528_b99868-e8\"]{max-width:520px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:20px;line-height:1.2;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8[data-kb-block=\"kb-adv-heading53528_b99868-e8\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8[data-kb-block=\"kb-adv-heading53528_b99868-e8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8, .wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8[data-kb-block=\"kb-adv-heading53528_b99868-e8\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8, .wp-block-kadence-advancedheading.kt-adv-heading53528_b99868-e8[data-kb-block=\"kb-adv-heading53528_b99868-e8\"]{font-size:20px;line-height:1.2;}}<\/style>\n<p class=\"kt-adv-heading53528_b99868-e8 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading53528_b99868-e8\">The experts at Medienwerft and the FIS Group began exploring the possibilities and challenges of AI at an early stage. That is why we are now in a position to provide our customers with comprehensive advice and develop AI solutions tailored to their requirements.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns53528_960fb0-37{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns53528_960fb0-37 .kt-button{font-weight:normal;font-style:normal;}.kt-btns53528_960fb0-37 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns53528_960fb0-37 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns53528_960fb0-37 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns53528_960fb0-37 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns53528_960fb0-37 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns53528_960fb0-37 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns53528_960fb0-37 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns53528_960fb0-37\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn53528_0b2284-ed.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn53528_0b2284-ed.kb-button{color:#ffffff;background:#f99700;font-size:20px;line-height:1.2;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.wp-block-kadence-advancedbtn .kb-btn53528_0b2284-ed.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn53528_0b2284-ed.kb-button:focus{color:#f99700;background:#ffffff;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}<\/style><a class=\"kb-button kt-button button kb-btn53528_0b2284-ed kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.medienwerft.de\/en\/ai\/\"><span class=\"kt-btn-inner-text\"><strong>learn more<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_d38d989038aef798a343f70e346ff950\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span><\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/marketing-automation-intro-visual.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/marketing-automation-intro-visual.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/marketing-automation-intro-visual.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/marketing-automation-intro-visual.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/marketing-automation-intro-visual.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/marketing-automation-intro-visual.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:90%\"\n\t\t\t\t  class=\"left\"\n\t\t\t\talt=\"Personalization with marketing automation\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>Personalization<\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700\">Individual approach<span><\/span>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700\">for measurable success<span><\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>Automated marketing allows you to reach your customers at the right touchpoints in their customer journey with personalized content. <strong>This increases your conversion rate by up to 20%!<\/strong><\/p>\n<p>For example: <strong>44%<\/strong> of all customers who receive an email after abandoning their shopping cart also open it &#8211; an open rate that is almost twice as high as the average <strong>email opening rate<\/strong>.<\/p>\n<p>The <strong>personalized approach with the help of marketing automation<\/strong> tools can be used at various points of the customer journey:<\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> Customer aquisition<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> Encouraging 2nd purchase\u00a0<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> Up-selling &amp; cross-selling<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> Reactivating migrating customers\u00a0<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: left;\">B2B und B2C \u2013 versatile applications of marketing automation<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_37ab43333f0d271cf26ec4c6df3573f0\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3><span style=\"color: #ff9900;\">Marketing automation in B2B\u00a0<\/span><\/h3>\n<p>In the B2B sector, it can often take several months for stakeholders to navigate their way through a complex decision-making process and lead to an actual purchase. Marketing automation effectively supports this process by communicating specialist knowledge and industry trends in a targeted manner across various channels. Medienwerft provides you with extensive B2B expertise in addressing your target group. It pays off:<\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>More<span style=\"color: #f99700;\"><span style=\"color: #000000;\">\u00a0Leads<\/span><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Linking marketing and sales<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> Automated qualification in lead nurturing<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<span style=\"color: #000000;\"> Customized and relevant communication trigger chains<\/span><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>More sales opportunities and more deals<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3><span style=\"color: #ff9900;\">Marketing automation in B2C<\/span><\/h3>\n<p>In the B2C sector, it is important to respond to the individual preferences and purchasing behavior of the various target groups at the key points of the customer journey. With marketing automation and the support of Medienwerft experts, you can collect meaningful data from marketing and sales that reveals optimization potential. It pays off for you:<br \/>\n<wbr><wbr\/><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Digital omnichannel strategy<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Encouraging spontaneous purchasing decisions<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Automated offers, reminders &amp; recommendations<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> Automated 1-to-1 communication for large customer groups<\/strong><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713 <\/span>Sales uplift for every e-commerce platform<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--small padding-top--huge no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Optimized processes, short response times<\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff9900;\">The benefits of marketing automation<\/span><\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--list-with-icon  bg--light\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big \">\n\n\t\t\t\n\n\t\t\t<div class=\"flex flexgrid--wide flex--wrap js-fade js-fade-in amount_3\">\n\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/07\/vertrieb-marketing.svg\" alt=\"Vertrieb und Marketing Zusammenarbeit - icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Return on Investment<\/strong><\/p>\n<p>Increased profitability of your leads through optimized data quality<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Customer-Journeys.svg\" alt=\"Orange Icon Customer Journey\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Customer Lifetime Value<\/strong><\/p>\n<p>Engagement at every stage of the customer journey through targeted interactions<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/12\/icon-orange-personalisierung-1.svg\" alt=\"Personalisierungs Icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Personalization<\/strong><\/p>\n<p>Targeting based on individual preferences and past interactions with the brand<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Website-Design.svg\" alt=\"Icon Website Design\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><b>Measurability<\/b><\/p>\n<p>Automated reports along your KPIs and individualized dashboards according to your requirements<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/03\/icon-orange-omnichannel-automation-orange-2.svg\" alt=\"Omnichannel Automation Icon\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Omnichannel<\/strong><\/p>\n<p>Automated approach across all channels along the customer journey<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t<div class=\"flex__item one-half sm-one-whole margin-bottom--small\">\n\n\t\t\t\t\t\t<div class=\"icon-list\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Lead-Generierung.svg\" alt=\"Icon Lead Generierung\" loading=\"lazy\" \/>\n\n\t\t\t\t\t\t\t<div class=\"icon-list__content\">\n\t\t\t\t\t\t\t<p><strong>Lead generation<\/strong><\/p>\n<p>Automated and data-based lead approach to increase conversion<\/p>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">5 steps to success<\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #ff9900;\">This is how we automate your marketing<\/span><\/h3>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_3476af715e70c1fa27bfc56ad75b4671\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>1. Requirement analysis <\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span style=\"color: #f99700;\">Exploiting potential &#8211; with lean commerce<\/span><\/h4>\n<p><strong>Even supposedly successful campaigns can have a low return on investment if the time and personnel invested is too high.<\/strong><br \/>\nBy adopting our <a href=\"\/en\/ecommerce\/2024\/lean-commerce\/\" target=\"_blank\" rel=\"noopener\">Lean Commerce<\/a> approach, we identify optimization potential for your marketing and develop the strategically appropriate automation concept along the customer journey.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><\/h4>\n<p>&nbsp;<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-1-1-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-1-1-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-1-1-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-1-1-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-1-1-1.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-1-1-1.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:53%\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"Bedarfsanalyse Marketing Automation\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_ff01f75df06c0a6904c1bc623e9652c1\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-2-1-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-2-1-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-2-1-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-2-1-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-2-1-1.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-2-1-1.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:65%\"\n\t\t\t\t  class=\"left\"\n\t\t\t\talt=\"Toolauswahl\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>2. Selection of tools<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span style=\"color: #f99700;\">Find a tool &#8211; with our experts \u00a0\u00a0<\/span><\/h4>\n<p><strong>Not every tool is suitable for every company. The sector in which your company operates plays a major role.<\/strong><br \/>\nAn online store for consumer goods, for example, has to contend with seasonal fluctuations in demand, while a supplier of complex capital goods such as machinery or plant engeneering faces the challenge of selling its products to a small, specialized target group. Once we have evaluated your company&#8217;s requirements, you choose the most efficient tool to achieve your individual goals.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_28dc7e0ce8de794fb18bce416b62efc4\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>3. Implementation<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span style=\"color: #f99700;\">Set up automation &#8211; with our expertise \u00a0\u00a0<\/span><\/h4>\n<p><strong>First, we set up your new platform on a technical level, create user accounts and implement databases.<\/strong><br \/>\nThis is followed by the integration of existing connections to a CRM system, email marketing tools, social networks or industry-specific set-ups. In the final step, existing customer data and lead information is migrated to your marketing tool. Our experts ensure end-to-end compatibility and quality of your applications.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-3-1-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-3-1-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-3-1-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-3-1-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-3-1-1.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-3-1-1.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:53%\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"Implementierung Marketing Automation\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_c913a741fbc1c85272104a8891598b0a\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-4-1-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-4-1-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-4-1-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-4-1-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-4-1-1.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-4-1-1.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:53%\"\n\t\t\t\t  class=\"left\"\n\t\t\t\talt=\"Support &amp; Automatisierung Marketing Automation\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>4. Support &amp; automation<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span style=\"color: #f99700;\">Running campaigns &#8211; with marketing automation<\/span><\/h4>\n<p><strong>Once your tool is set up, we support you and your team in maintaining and managing your marketing campaigns.<\/strong><br \/>\nWe create automated sequence that initiate a predetermined series of actions when a trigger is being released. In addition, we enter content on current offers, news or events into your automation tool, test for smooth implementation and then automate the process.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_2e73a15b400ee4e94f048d76d83276f9\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t<div class=\"\n\t\t\t\t\t\t\t\t\t\tleft\">\n\t\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span>5. Report &amp; dashboards<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h4><span style=\"color: #f99700;\">Measuring success &#8211; with comprehensive reporting \u00a0<\/span><\/h4>\n<p><strong>Based on your KPIs, we deliver meaningful reports on the current status and the progress of your campaigns to date.<\/strong><br \/>\nWe process the resulting insights of your customers&#8217; behaviour into the automated workflow and thus continuously optimize the customer journey.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-5-v2-1-1.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-5-v2-1-1.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-5-v2-1-1.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-5-v2-1-1.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-5-v2-1-1.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/marketing-automation-infografik-5-v2-1-1.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:53%\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"Report &amp; Dashboards Marketing Automation\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h3><span style=\"color: #ff9900;\">Getting Started is Easy: How to successfully begin with marketing automation<\/span><\/h3>\n<p><strong>To ensure the most economical introduction to the topic, we offer a step-by-step launch of the individual automation modules. <\/strong><\/p>\n<p>An email automation tool is particularly suitable for getting started. This allows you to gain experience quickly and easily. With automated email campaigns, you can communicate quickly and effectively with your customers and achieve initial success. Once you are familiar with the basics, we will help you to integrate additional functions. Step by step, you can expand your system by including lead management, complex trigger chains or personalized content marketing, for example.<\/p>\n<p>Whether B2B or B2C, we will find the right tool for your company &#8211; tailored to your budget and resources.<\/p>\n<p style=\"text-align: left;\">\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--clients  bg--white\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"clients-by-cat__listing margin-bottom\">\n\n\t\t\t\n\t\t\t\t<div class=\"overflow--hidden\">\n\t\t\t\t\t<div class=\"slick slick--clients\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-emarsys\/\" class=\"link--logo-hover\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/emarsys-logo-1-310x182.png\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"emarsys logo E-Mail-Automationstool\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/mailchimp-logo-1-310x182.png\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"mailchimp logo E-Mail-Automationstool\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/cleverreach-logo-1-310x182.png\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"CleverReach logo E-Mail-Automationstool\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/inxmail-logo-1-310x182.png\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"inxmail logo E-Mail-Automationstool\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<div class=\"hidden\">\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"logo-holder\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/avalanche-logo-1-310x182.png\" \n\t\t\t\t\t\t\t\t\t\t\talt=\"avalanche logo E-mail-Automationstool\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\n\n\t\t\t\n\t\t<\/div>\n\n\t<\/div>\n\t\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1600x900.jpg\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1920x1080.jpg 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1600x900.jpg 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1400x788.jpg 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1200x675.jpg 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1000x563.jpg 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-800x450.jpg 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"Hintergrund Farbenspiel\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t<div class=\"container container--medium text--center  js-fade js-fade-in center\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span><span style=\"color: #ff9900;\">Medienwerft<\/span><\/a>Your partner for marketing automation<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--icons\">\n\t\t\n\t\t\t\t\t<div class=\"container container--normal padding-top--small\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--narrow flex--wrap \n\t\t\t\t\t\t\t\t\t\t\t\t\tjs-fade js-fade-in zoom_no\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t   \n\t\t\t<div class=\"layout layout--icons\">\n\t\t\n\t\t\t\t\t<div class=\"container container--medium padding-top--small\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--narrow flex--wrap \n\t\t\t\t\t\t\t\t\t\t\t\t\tjs-fade js-fade-in zoom_no\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Daten-Integration.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:65px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"\u00a0Integration expertise\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><b class=\"b5\">\u00a0Integration <\/b><b class=\"b4\">exp<\/b><b class=\"b3\">ertise<\/b><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Our technical expertise of over 28 years ensures the integration of your existing CRM systems, your email marketing and your individual APIs.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Sterne.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:65px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Marketing Know-how\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><b>Marketing Know-how<\/b><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>Our marketing team supports you in setting up lead scoring and marketing campaigns to help you achieve your KPIs.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/02\/Website-Analyse-1.svg\" \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"max-width:65px\"\n\t\t\t\t\t\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\" alt=\"Analytical competence\n\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p><strong>Analytical competence<\/strong><\/p>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>We create individual dashboards that give you a deep insight into your target groups and leads based on clear metrics &#8211; for a measurable ROI.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--light\">\n\n\t<div class=\"container container--medium padding-top padding-bottom\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Our projects<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/bruno-banani\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-480x278.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-620x359.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Bruno Banani\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tBRUNO BANANI\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>BRUNO BANANI<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>E-commerce for underwear, beach fashion, and fragrances needs strategic marketing. We showcase its earnings potential through tailored support for Bruno Banani&#8217;s stores.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/technology\/sap-customer-experience\/sap-emarsys\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2022\/07\/201106_MW-1200_Crossteaser-2-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"SAP Emarsys\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tSAP EMARSYS\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>SAP Emarsys is the optimal solution for marketers<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>SAP Engagement Cloud ensures better customer retention through personalised offers and content as well as customer life cycle-specific marketing automation.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLet us convince you\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ecommerce\/2024\/orchestration-engine\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-preview-emporix-orchestration-engine-480x278.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-preview-emporix-orchestration-engine-800x463.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-preview-emporix-orchestration-engine-620x359.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/05\/blogbeitrag-preview-emporix-orchestration-engine-620x359.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Orchestration Engine\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tBLOG\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Orchestration Engine<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>In order to be able to react more quickly to customer needs and market dynamics and thus increase efficiency, it is necessary to orchestrate ongoing business processes &#8211; for example with the Orchestration Engine from Emporix.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--light js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt-480x480.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt-480x480.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Len Messerschmidt, Leitung Online Marketing\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>LEN MESSERSCHMIDT<\/strong><br \/>\nHead of Online Marketing<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/len-messerschmidt-5554916a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1786747264000-6648584730\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1786747264000-6648584730\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The effecitve us of resources is crucial for the success of your marketing measures and the resulting revenue. By automating repetitive tasks, you can target resources to generate new leads, increase conversions and ROI.<\/p>\n","protected":false},"author":15,"featured_media":52731,"parent":23594,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-53528","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/heroimage-marketing-automation-desktop.webp",2560,896,false],"author_info":{"display_name":"Marie-Lotta Pohns","author_link":"https:\/\/www.medienwerft.de\/en\/author\/marie-lotta\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/53528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=53528"}],"version-history":[{"count":60,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/53528\/revisions"}],"predecessor-version":[{"id":68803,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/53528\/revisions\/68803"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/52731"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=53528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}