{"id":56808,"date":"2024-08-22T15:07:54","date_gmt":"2024-08-22T13:07:54","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=56808"},"modified":"2026-05-29T17:33:57","modified_gmt":"2026-05-29T15:33:57","slug":"reduce-costs-e-commerce","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-trends\/reduce-costs-e-commerce\/","title":{"rendered":"Lean Commerce"},"content":{"rendered":"<div class=\"block block--intro  bg--light\">\n\n\t\n\n\t<div class=\"container container--medium padding-bottom \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>REDUCE COSTS IN E-COMMERCE WITH LEAN COMMERCE<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>More efficient structures and lower costs are of central importance for every company in e-commerce, especially in economically challenging times. With our <strong>lean commerce<\/strong> approach, we create a lean, cost-efficient e-commerce architecture that focuses on exactly where you need it. In this context, replatforming is a key measure for modernizing your existing systems and deploying resources in a targeted manner &#8211; whether in core technologies, performance, PIM or search solutions.<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n\n<div class=\"block block--accordion  bg--light c-black bg-white\" id=\"block_779a326dc2b0c87e0e9f39983906f4da\">\n\n\t<div class=\"container container--medium no-pad padding-bottom \">\n\n\t\t\n\t\t\t<div class=\"accordion js-fade js-fade-in\">\n\n\t\t\t\t<button class=\"accordion__opener\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\tWhat is lean commerce?\t\t\t\t<\/button>\n\t\t\t\t<div class=\"accordion__content\" id=\"xxx-1-content\"\n\t\t\t\t\taria-labelledby=\"xxx-1-label\">\n\t\t\t\t\t<p>The lean commerce approach is based on the principles of lean management, which primarily strives for a lean value chain. Applied to e-commerce, this means that all steps along the e-commerce process chain are analyzed and then optimized. A composable architecture is ideal for working in as focused a manner as possible. This allows individual components to be exchanged or optimized without having to worry about the impact on the remaining technologies.<\/p>\n<p><a class=\"btn\" href=\"\/en\/full-service\/e-commerce-trends\/composable-commerce\/\">More about Composable Commerce<\/a><\/p>\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\n\t<\/div>\n\n<\/div>\n\n<style>\n\t\t<\/style>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">If not now, then when?<\/h2>\n<p style=\"text-align: center;\">The economic situation is forcing many companies to reduce costs in e-commerce. At the same time, the decoupling of the front end from the back end (<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-it\/headless\/\">headless technology<\/a>) brings with it many new opportunities for optimizing and orchestrating processes. In this context, lean commerce represents a long-term strategy for your e-commerce system.<\/p>\n<p style=\"text-align: center;\">Getting started is not only possible by <strong>replatforming<\/strong>, but also with smaller improvements that are nevertheless very efficient. One example here is search optimization &#8211; relatively simple with a high impact on sales.<\/p>\n<p style=\"text-align: center;\">Gradually, the various building blocks can be adapted until perhaps replatforming is achieved at the end. Along the way, small cogwheels can be the starting point for optimized e-commerce.<\/p>\n<p style=\"text-align: center;\">The long-term effects will then become apparent in 2 to 3 years:<br \/>\nCost savings and increased efficiency.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad padding-bottom\">\n\t\t\n\t\t<div class=\"\n\t\tjs-fade js-fade-up\t\tp\"><p><img decoding=\"async\" class=\"wp-image-56738 aligncenter\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/08\/lean-commerce-grafik-zahnrad.svg\" alt=\"Lean Commerce - Animation - Zahnr\u00e4der\" width=\"500\" \/><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium no-pad no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">Lean commerce &#8211; many paths lead to the goal<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--whitewith-acc\" id=\"block_bd7fef06403c5f5420f984360b0c737a\">\n\n\t<div class=\"container container--medium no-pad padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"accordion-con\">\n\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-1-label\" aria-controls=\"xxx-1-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tReplatforming\t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-1-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-1-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Existing components and services are analyzed to provide a basis for decision-making. Our experts then make recommendations for high-performance tools that meet your requirements in terms of application options and budget.<\/p>\n<p><strong>The goal:<\/strong> Individually selected tools for the customized commerce platform<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-2-label\" aria-controls=\"xxx-2-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tOrchestration and automation of commerce processes \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-2-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-2-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>In a composable architecture with various services, the optimal orchestration of these different instruments is crucial. The main focus here is on the independence of the individual components within the e-commerce landscape. To achieve this, we take care of implementation, documentation and monitoring.<\/p>\n<p><strong>The goal:<\/strong> perfect interaction between the various processes<\/p>\n<p><strong>Optional tools:<\/strong> Emporix Orchestration Engine<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-3-label\" aria-controls=\"xxx-3-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tSearchandizing \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-3-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-3-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The synergy of search and merchandising in e-commerce is ensured with advanced search technologies. Using a lean commerce approach, we select the search tool that best meets your performance and budget requirements.<\/p>\n<p><strong>The goal:<\/strong> Better product findability and increased conversion rates.<\/p>\n<p><strong>Optional tools:<\/strong> Fact-Finder, Algolia, Bloomreach, SearchHub<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-4-label\" aria-controls=\"xxx-4-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tPerformance optimization \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-4-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-4-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>The performance of a web application is a decisive factor for a satisfactory user experience. It can also be used to boost the ranking, as performance is also evaluated by search engines. To achieve this, media content must be optimized, a responsive design implemented and server response times improved.<\/p>\n<p><strong>The goal:<\/strong> Reduced loading times and optimized codes<\/p>\n<p><strong>Optional tools:<\/strong> Google Lighthouse, Dynatrace<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-5-label\" aria-controls=\"xxx-5-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tLean development \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-5-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-5-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>As part of our change management approach, we place a particular focus on cost-efficient development processes &#8211; right from the start. We eliminate the superfluous and streamline processes in order to be able to react more quickly to market changes and shorten development times.<\/p>\n<p><strong>The goal:<\/strong> Higher customer satisfaction and better market adaptation<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-6-label\" aria-controls=\"xxx-6-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tOptimization of SAP integration \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-6-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-6-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>As part of the FIS Group, we have comprehensive expertise in the integration of e-commerce systems with SAP merchandise management systems, particularly in the B2B sector. As part of the lean commerce approach, we optimize SAP integration based on your requirements.<\/p>\n<p><strong>The goal:<\/strong> efficient, customized and high-performance integration<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-7-label\" aria-controls=\"xxx-7-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tDecoupled Storefronts \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-7-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-7-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Headless or decoupled storefronts are an important basis of the lean commerce approach. They separate the front-end display (storefront) from the back-end system to enable greater flexibility and reusability of the user interface.<\/p>\n<p><strong>The goal:<\/strong> more flexibility, greater scalability<\/p>\n<p>More about <a href=\"\/en\/technology\/decoupled-storefronts\/\">decoupled storefronts<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-8-label\" aria-controls=\"xxx-8-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tMaster data management \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-8-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-8-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Master data is a significant component of every e-commerce system. To create, maintain and manage it efficiently in the SAP environment, Lean Commerce offers a suitable solution: FIS\/mpm is the SAP optimization for efficient master data management.<\/p>\n<p><strong>The goal:<\/strong> master data that can be used efficiently by all departments<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-9-label\" aria-controls=\"xxx-9-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tConversion rate optimization \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-9-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-9-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>An improved user experience ensures satisfied customers and increases the conversion rate. In lean commerce, we develop tailored optimization strategies from a UX\/UI perspective, always keeping the user in mind.<\/p>\n<p><strong>The goal:<\/strong> efficient, customer-centric solutions and improved conversion<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\t<div class=\"accordion--extra js-fade js-fade-in\">\n\n\t\t\t\t\t<button class=\"accordion--extra__opener \n\t\t\t\t\t\t\t\t\t\t\" id=\"xxx-10-label\" aria-controls=\"xxx-10-content\" aria-expanded=\"false\">\n\t\t\t\t\t\tOnline Marketing \t\t\t\t\t<\/button>\n\t\t\t\t\t<div class=\"accordion--extra__content\" id=\"xxx-10-content\"\n\t\t\t\t\t\taria-labelledby=\"xxx-10-label\" \n\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p>Optimize advertising spend and increase efficiency with data-driven strategies. Here, the lean commerce approach focuses primarily on lean marketing techniques to minimize costs while maximizing the reach and impact of campaigns.<\/p>\n<p>The goal: A higher ROI and improved customer loyalty<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/lean-commerce-selection-EN.svg\" \n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/lean-commerce-selection-EN.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/lean-commerce-selection-EN.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/lean-commerce-selection-EN.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/lean-commerce-selection-EN.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/lean-commerce-selection-EN.svg 620w\" \n\t\t\t\tsizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\"\n\t\t\t\t\t\t\t\t\tstyle=\"width:90%\"\n\t\t\t\t  class=\"right\"\n\t\t\t\talt=\"reduce costs - lean commerce selection\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--huge padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2>Value Streams: Process orchestration as a cost lever in e-commerce<\/h2>\n<p>Many costs in e-commerce arise not from individual platforms, but from fragmented processes, bespoke integrations and manual workflows between systems.<\/p>\n<p><a href=\"https:\/\/www.medienwerft.de\/en\/technology\/enterprise-e-commerce\/emporix\/\">Emporix<\/a>\u2019s <strong>Commerce Value Streams<\/strong> reduce this complexity by c<strong>entrally orchestrating and automating commerce processes<\/strong>. Changes to pricing, promotions or customer journeys can thus be implemented more quickly \u2013 without lengthy development projects or additional custom code.<\/p>\n<p>Companies benefit from lower maintenance costs, fewer technical dependencies and significantly improved scalability of their commerce processes. At the same time, the long-term total cost of ownership of modern e-commerce architectures is reduced.<\/p>\n<p><a class=\"btn\" href=\"#kontakt-lean-commerce-en\">LEARN MORE<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2><strong><span style=\"color: #f99700;\">SAP on-premise: End-of-life 2026<\/span><\/strong><\/h2>\n<p><strong>When an online store is migrated to a new environment such as the cloud, this primarily has an impact on the technologies in the background. The lean commerce approach offers a secure option for maintaining or optimizing the most important functionalities and technologies accordingly. <\/strong><br \/>\nAre you still using SAP on-premise solutions? Then it&#8217;s time to switch to the cloud &#8211; support and development will end in 2026 (End of Mainstream Maintenance)<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_96b7c1065d09b00c0b8174565ceee207\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item two-thirds portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h2><span style=\"color: #f99700;\">End-of-life Consulting<\/span><\/h2>\n<p><strong>Benefit from our know-how &#8211; we guide you through your options, potential cost savings and tell what to look out for!<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-third portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><a class=\"btn fullYellow\" href=\"https:\/\/meetings-eu1.hubspot.com\/soenke-baumann\/end-of-life-consulting\" rel=\"nofollow noopener\">make an appointment<\/a><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--image-text-ontop  bg--white\">\n\n\t<div class=\"\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big  animation-btt js-add-animation\">\n\n\n\t\t<picture class=\"\">\n\t\t\t<source \n\t\t\t\tmedia=\"(min-width: 641px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-tablet.webp 1920w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-tablet.webp 1600w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-tablet.webp 1400w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-tablet.webp 1200w\"\n\t\t\t\tsizes=\"(min-width:1200px) 1150px, 96vw\" \/>\n\t\t\t<source \n\t\t\t\tmedia=\"(max-width: 640px)\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-mobile.webp 1000w,\n\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-mobile.webp 800w\"\n\t\t\t\tsizes=\"94vw\" \/>\n\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/heroimage-case-haba-emporix-tablet.webp\" class=\"one-whole\"\n\t\t\t\tloading=\"lazy\" alt=\"HABA Emporix Case - Heroimage Tablet\"\n\t\t\t\t\t\t\t\t\twidth=\"1200\" \n\t\t\t\t\t\t\t\t\t\t\t\t\theight=\"500\" \n\t\t\t\t\t\t\t\/>\n\t\t<\/picture>\n\n\n\t\t\t\t\n\t\t<div class=\"container container--tiny\">\n\t\t\t<div class=\"bg--white\">\n\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t<h3>MORE EFFICIENT AND MODERN: HABA PLAY REPLATFORMING ON EMPORIX<\/h3>\n<p>Lean commerce in action: the transformation of HABA Play to the modern commerce platform Emporix. We migrated the commerce system within a few months without changing the existing storefront. Thanks to partnership-based collaboration and innovative technologies, a seamless transition was made possible and costs were saved.<\/p>\n<p>Find out more about the implementation now:<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"\/en\/references\/haba\/emporix-replatforming\/\" target=\"_blank\" class=\"link--icon\">\n\t\t\t\t\t\t\tTO THE CASE\t\t\t\t\t\t\t<i class=\"icon-angle-right\"><\/i>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">HAND IN HAND: LEAN COMMERCE FOR HABA<\/h2>\n<p style=\"text-align: center;\">Together with Emporix, we implemented a replatforming for HABA within a short space of time in line with the lean commerce approach. We recently explained how this went in a masterclass at the K5 conference:<\/p>\n<p><iframe loading=\"lazy\" title=\"Lean Commerce: Wie HABA durch Replatforming noch effizienter wird\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/koQxL00cvmI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 id=\"kontaktformular\" style=\"text-align: center;\"><span style=\"color: #f99700;\">GET IN TOUCH<\/span><br \/>\nAND TAKE ADVANTAGE FOR YOUR COMPANY<br \/>\nWITH OUR LEAN COMMERCE APPROACH!<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_54cfe0383a7a5ae4610e992711dda375\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap normal zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><p><strong>S\u00f6nke Baumann<\/strong><br \/>\nHead of New Business<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:sbaumann@medienwerft.de\">sbaumann@medienwerft.de<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/s%C3%B6nkebaumann?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3BDVBp3TG%2FQWW4iCReDp4p7Q%3D%3D\" target=\"_blank\" rel=\"noopener nofollow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-54527\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/linkedin-logo-50x50px-1.svg\" alt=\"LinkedIn Logo\" width=\"33\" height=\"33\" \/><\/a><br \/>\n<a class=\"btn\" href=\" https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIsto7t75cCzIJlub7wJYOs%2BuFvYide9tZtR26kpWvCNwKt%2FqcNN8Q5pGwoRVifkoMdap57uLRAG42I8VVju2AAfmZsm7anaRhNwOvp12fElnFbnzSoGIlcv%2BrVzlYhwcINZJbLMLCP4%2B4co8uLyddWLlHnvLA6V9L4AIvp1ELSzY8J%2FEgbVIwd7bH3%2FPn9PT31QdoWWzY4Y%2F4I%2BkI5KQOdYFqm0BrArUdc&amp;webInteractiveContentId=109311432133&amp;portalId=139748848\" target=\"_blank\" rel=\"noopener\">Arrange a consultation<\/a><\/p>\n<p><strong><span style=\"color: #f99700;\">\u2713<\/span> non-binding &amp; free of charge<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> 15-30 minute initial consultation<\/strong><br \/>\n<strong><span style=\"color: #f99700;\">\u2713<\/span> Book directly via the calendar<\/strong><\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Projects<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/haba\/emporix-replatforming\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/preview-case-haba-emporix-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"HABA Emporix\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tREFERENCES\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>HABA Emporix<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>HABA Play was transformed to the modern Emporix platform using our cost-efficient lean commerce approach. The migration of the commerce system was completed within a few months without changing the existing storefront.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>Also interesting<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/e-commerce-it\/headless\/\" class=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/preview-headless-commerce-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/preview-headless-commerce.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/preview-headless-commerce-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/11\/preview-headless-commerce-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Headless Commerce\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tHEADLESS COMMERCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Flexibility, agility, usability<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>Headless commerce has become an integral part of the world of e-commerce. The innovative approach, where the frontend and backend of an online store are separated, offers companies more flexibility and agility to create exceptional customer experiences.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/ai\/\" class=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/09\/preview-ki-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"AI\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tARTIFICIAL INTELLIGENCE\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>AI &#8211; INDIVIDUALLY DEVELOPED FOR YOUR REQUIREMENTS<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The experts at Medienwerft and the FIS Group have been dealing with the possibilities and challenges of AI at an early stage. This is why we are now able to provide comprehensive advice to our customers and develop customized AI solutions tailored to their requirements. Thanks to hosting on our own servers in Germany, these AI solutions are GDPR-compliant and secure.  <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund.png 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/frank-meier-xink-profilbild-rund-480x480.png 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Frank Meier\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>FRANK MEIER<\/strong><br \/>\nManaging Partner of Medienwerft<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/frank-meier-843099a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1788926462000-3653073777\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1788926462000-3653073777\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The lean commerce approach is based on the principles of lean management, which primarily strives for a lean value chain. Applied to e-commerce, this means that all steps along the e-commerce process chain are optimized.<\/p>\n","protected":false},"author":31,"featured_media":80988,"parent":50838,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-56808","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2026\/05\/hero-desktop-lean-commerce.webp",2560,1000,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/56808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=56808"}],"version-history":[{"count":27,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/56808\/revisions"}],"predecessor-version":[{"id":81340,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/56808\/revisions\/81340"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/50838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/80988"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=56808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}