{"id":59872,"date":"2024-12-11T18:23:01","date_gmt":"2024-12-11T17:23:01","guid":{"rendered":"https:\/\/www.medienwerft.de\/?page_id=59872"},"modified":"2025-09-02T18:35:14","modified_gmt":"2025-09-02T16:35:14","slug":"performance-marketing-b2b","status":"publish","type":"page","link":"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/performance-marketing-b2b\/","title":{"rendered":"Performance Marketing"},"content":{"rendered":"<div class=\"block block--intro  bg--light\">\n\n\t\n\n\t<div class=\"container container--medium no-pad \">\n\t\t\n\t\t\n\t\t<div class=\"bg--white bg--white spacing\">\n\t\t\t<div class=\"container container--small\">\n\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<nav class=\"breadcrumbs\"><ol itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope itemtype=\"https:\/\/schema.org\/ListItem\"><span itemprop=\"name\"><span class=\"last\">Home<\/span><\/span><\/li><\/ol><\/nav>\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<span>Performance Marketing in B2B &#8211; Customer acquisition like never before!<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n\n\t\t\t\t<p>In general, there are two ways to scale a business. Either the product or service is refined to convert customers into loyal, repeat buyers, or the marketing and sales strategies are optimized to maximize customer acquisition.<\/p>\n<p>With effective B2B\/B2C performance marketing and Medienwerft, you can optimize your customer acquisition. Targeted campaign management via various tools and automated impulses ensure attention and an increased ROI (Return on investment).<\/p>\n\n\n\t\t\t\t\n\t\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap extra\">\n\t\t\t\t\t\t<div class=\"flex__item three-fifths xs-one-whole xs-order-9 \">\n\t\t\t\t\t\t\t<p><strong>Why Medienwerft?<\/strong><\/p>\n<ul>\n<li>Certified, high level of expertise<\/li>\n<li>Numerous success stories<\/li>\n<li>Highest quality standards<\/li>\n<\/ul>\n<p><a class=\"btn\" href=\"\/en\/contact\/\"> Optimize performance now!<\/a><\/p>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<style type=\"text\/css\">\n\t\t\t\t\t\t\t\t\t.block--intro .extra li::before { \n\t\t\t\t\t\t\t\t\t\tcontent: '';\n\t\t\t\t\t\t\t\t\t\twidth:1.25rem;\n\t\t\t\t\t\t\t\t\t\theight:1.25rem;\n\t\t\t\t\t\t\t\t\t\tbackground-image:url(https:\/\/www.medienwerft.de\/wp-content\/uploads\/2023\/04\/mikro-haken-filled.svg);\n\t\t\t\t\t\t\t\t\t\tbackground-repeat: no-repeat;\n\t\t\t\t\t\t\t\t\t\tbackground-size: contain;\n\t\t\t\t\t\t\t\t\t}\n\t\t\t\t\t\t\t\t<\/style>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"flex__item two-fifths xs-one-whole xs-margin-bottom\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n\t\n<\/div>\n\n<style>.kb-row-layout-id59872_356da3-cf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id59872_356da3-cf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id59872_356da3-cf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:0px;padding-left:var(--global-kb-spacing-xs, 1rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id59872_356da3-cf{background-color:#f7f7f7;}.kb-row-layout-id59872_356da3-cf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id59872_356da3-cf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id59872_356da3-cf > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id59872_356da3-cf alignnone kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column59872_aeb816-b8{max-width:1230px;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column59872_aeb816-b8{-webkit-flex:0 1 1230px;flex:0 1 1230px;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col{box-shadow:0px 0px 40px 3px rgba(0, 0, 0, 0.25);}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col,.kadence-column59872_aeb816-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col{background-color:#2c3a4c;}.kadence-column59872_aeb816-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column59872_aeb816-b8{position:relative;}.kadence-column59872_aeb816-b8, .kt-inside-inner-col > .kadence-column59872_aeb816-b8:not(.specificity){margin-top:var(--global-kb-spacing-xl, 4rem);margin-right:var(--global-kb-spacing-xs, 1rem);margin-bottom:var(--global-kb-spacing-xl, 4rem);margin-left:var(--global-kb-spacing-xs, 1rem);}@media all 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.kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id59872_6df791-5b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id59872_6df791-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1230px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id59872_6df791-5b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id59872_6df791-5b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id59872_6df791-5b > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}.kb-row-layout-id59872_6df791-5b {  }<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id59872_6df791-5b alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column59872_82f758-5b > .kt-inside-inner-col{display:flex;}.kadence-column59872_82f758-5b > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column59872_82f758-5b > .kt-inside-inner-col,.kadence-column59872_82f758-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column59872_82f758-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column59872_82f758-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column59872_82f758-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column59872_82f758-5b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_82f758-5b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_82f758-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column59872_82f758-5b > .kt-inside-inner-col:before{opacity:0.54;}.kadence-column59872_82f758-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column59872_82f758-5b > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column59872_82f758-5b{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_82f758-5b{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_82f758-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kt-row-column-wrap > .kadence-column59872_82f758-5b{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_82f758-5b{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_82f758-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column59872_82f758-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column59872_82f758-5b inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.kb-image59872_887564-42 .kb-image-has-overlay:after{opacity:0.3;}.kb-image59872_887564-42 img.kb-img, .kb-image59872_887564-42 .kb-img img{object-position:50% 50%;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image59872_887564-42 size-full kb-image-is-ratio-size\"><div class=\"kb-is-ratio-image kb-image-ratio-land43\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile.webp\" alt=\"KI (K\u00fcnstliche Intelligenz)\" class=\"kb-img wp-image-63912\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-768x576.webp 768w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-620x465.webp 620w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-560x420.webp 560w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-480x360.webp 480w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-310x233.webp 310w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-200x150.webp 200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2025\/04\/heroimage-ki-mobile-40x30.webp 40w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column59872_ad2006-bb > .kt-inside-inner-col{display:flex;}.kadence-column59872_ad2006-bb > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column59872_ad2006-bb > .kt-inside-inner-col,.kadence-column59872_ad2006-bb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column59872_ad2006-bb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column59872_ad2006-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column59872_ad2006-bb > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column59872_ad2006-bb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_ad2006-bb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_ad2006-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}.kadence-column59872_ad2006-bb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column59872_ad2006-bb{position:relative;}@media all and (max-width: 1024px){.kadence-column59872_ad2006-bb > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);flex-direction:column;justify-content:center;align-items:center;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column59872_ad2006-bb{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_ad2006-bb{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_ad2006-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column59872_ad2006-bb > .kt-inside-inner-col{padding-top:0px;padding-bottom:var(--global-kb-spacing-md, 2rem);flex-direction:column;justify-content:center;align-items:center;}.kt-row-column-wrap > .kadence-column59872_ad2006-bb{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_ad2006-bb{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column59872_ad2006-bb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column59872_ad2006-bb kb-section-dir-vertical inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0, .wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0[data-kb-block=\"kb-adv-heading59872_45a996-e0\"]{max-width:520px;margin-bottom:0px;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;color:#f99700;}.wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0[data-kb-block=\"kb-adv-heading59872_45a996-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0[data-kb-block=\"kb-adv-heading59872_45a996-e0\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0, .wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0[data-kb-block=\"kb-adv-heading59872_45a996-e0\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0, .wp-block-kadence-advancedheading.kt-adv-heading59872_45a996-e0[data-kb-block=\"kb-adv-heading59872_45a996-e0\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading59872_45a996-e0 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading59872_45a996-e0\">ARTIFICIAL INTELLIGENCE<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4, .wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4[data-kb-block=\"kb-adv-heading59872_b12224-e4\"]{max-width:520px;font-size:28px;line-height:1.2;font-weight:400;font-style:normal;font-family:'TodaySans Medium', Helvetica;text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4[data-kb-block=\"kb-adv-heading59872_b12224-e4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4[data-kb-block=\"kb-adv-heading59872_b12224-e4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4, .wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4[data-kb-block=\"kb-adv-heading59872_b12224-e4\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4, .wp-block-kadence-advancedheading.kt-adv-heading59872_b12224-e4[data-kb-block=\"kb-adv-heading59872_b12224-e4\"]{font-size:var(--global-kb-font-size-md, 1.25rem);line-height:1.2;}}<\/style>\n<h2 class=\"kt-adv-heading59872_b12224-e4 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading59872_b12224-e4\">CUSTOM-DESIGNED FOR YOUR NEEDS<\/h2>\n\n\n<style>.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col,.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column59872_8c9c0b-b9{position:relative;}@media all and (max-width: 1024px){.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column59872_8c9c0b-b9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column59872_8c9c0b-b9 kvs-md-false\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96, .wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96[data-kb-block=\"kb-adv-heading59872_99b26f-96\"]{max-width:520px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);text-align:left;font-size:20px;line-height:1.2;font-weight:200;font-style:normal;font-family:'TodaySans Light', Helvetica;}.wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96[data-kb-block=\"kb-adv-heading59872_99b26f-96\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96[data-kb-block=\"kb-adv-heading59872_99b26f-96\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96, .wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96[data-kb-block=\"kb-adv-heading59872_99b26f-96\"]{text-align:center!important;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96, .wp-block-kadence-advancedheading.kt-adv-heading59872_99b26f-96[data-kb-block=\"kb-adv-heading59872_99b26f-96\"]{font-size:20px;line-height:1.2;}}<\/style>\n<p class=\"kt-adv-heading59872_99b26f-96 wp-block-kadence-advancedheading has-white-color has-text-color\" data-kb-block=\"kb-adv-heading59872_99b26f-96\">The experts at Medienwerft and the FIS Group began exploring the possibilities and challenges of AI at an early stage. That is why we are now in a position to provide our customers with comprehensive advice and develop AI solutions tailored to their requirements.<\/p>\n<\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns59872_2a98da-95{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns59872_2a98da-95 .kt-button{font-weight:normal;font-style:normal;}.kt-btns59872_2a98da-95 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns59872_2a98da-95 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns59872_2a98da-95 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns59872_2a98da-95 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns59872_2a98da-95 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns59872_2a98da-95 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns59872_2a98da-95 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns59872_2a98da-95\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn59872_7eeadd-6a.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn59872_7eeadd-6a.kb-button{color:#ffffff;background:#f99700;font-size:20px;line-height:1.2;font-family:'TodaySans Medium', Helvetica;font-weight:400;text-transform:uppercase;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);}.wp-block-kadence-advancedbtn .kb-btn59872_7eeadd-6a.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn59872_7eeadd-6a.kb-button:focus{color:#f99700;background:#ffffff;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}<\/style><a class=\"kb-button kt-button button kb-btn59872_7eeadd-6a kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.medienwerft.de\/en\/ai\/\"><span class=\"kt-btn-inner-text\"><strong>learn more<\/strong><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--small padding-top--big padding-bottom--big\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2><span style=\"color: #f99700;\">Performance Marketing <\/span><br \/>\nfor effective growth<\/h2>\n<p>A careful performance marketing strategy is crucial for scaling your business. No other tool generates new leads as quickly as a well-thought-out performance marketing mix of Search Engine Marketing (SEM) \u2013 including Search Engine Advertising <strong>(SEA)<\/strong> and Search Engine Optimization <strong>(SEO)<\/strong>, as well as <strong>Social Media Marketing<\/strong> and <strong>E-mail Marketing<\/strong>.<\/p>\n<p>Our specialized online marketing team has decades of experience, expertise and passion to help you achieve your marketing goals. Not only are we familiar with the relevant and most up-to-date tools, but as part of the FIS Group we also contribute operational experience from B2B, B2C and B2B2C industries.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--with-bg  bg--white\">\n\n\t<div class=\"padding-top--big padding-bottom--big relative\">\n\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1600x900.jpg\"\n\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1920x1080.jpg 1920w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1600x900.jpg 1600w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1400x788.jpg 1400w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1200x675.jpg 1200w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-1000x563.jpg 1000w,\n\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/12\/farbenspiel-800x450.jpg 800w\" class=\"object-fit-img\"\n\t\t\t\tsizes=\"100vw\" alt=\"Hintergrund Farbenspiel\" loading=\"lazy\" \/>\n\n\t\t\n\t\t\t\t\t<div class=\"block--headline\">\n\t\t\t\t<div class=\"container container--medium text--center  js-fade js-fade-in center\">\n\t\t\t\t\t<h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span><span style=\"color: #f99700;\">B2B- and B2C-Marketing<\/span>\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<span>differ in key aspects:<\/span>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t   \n\t\t\t<div class=\"layout layout--icons\">\n\t\t\n\t\t\t\t\t<div class=\"container container--medium padding-top--small\">\n\n\t\t\t\t\t\t<div class=\"flex flexgrid--narrow flex--wrap \n\t\t\t\t\t\tflex--center\t\t\t\t\t\t\tjs-fade js-fade-in zoom_no\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/b2b-icon.svg\" style=\"max-width:85px\" loading=\"lazy\" alt=\"-\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>B2B marketing focuses on building long-term business relationships and often has longer sales cycles. It requires detailed and information-based campaigns that address the specific needs of companies.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"flex__item margin-bottom--small text--center one-third lg-one-third portrait-one-half\">\n\t\t\t\t\t\t\t\t\t<div class=\"i-con\"  >\n\t\t\t\t\t\t\t\t\t\t<div class=\"i-con__inner flex flex--middle\">\n\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/11\/b2c-icon.svg\" style=\"max-width:85px\" loading=\"lazy\" alt=\"-\">\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>B2C marketing, on the other hand, aims to quickly convince individual consumers and persuade them to buy. The campaigns are primarily emotionally appealing and impulse-driven, with shorter sales cycles.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--huge no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">SEA in Performance Marketing B2B<\/h2>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_cff9d440cd06816457bf803f16ca9a0e\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-kampagnenmanagement-620x368.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-kampagnenmanagement.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-kampagnenmanagement-1200x712.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-kampagnenmanagement-1000x593.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-kampagnenmanagement-800x474.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-kampagnenmanagement-620x368.webp 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:450px\" class=\"left\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3>Campaign management<\/h3>\n<p>Performance marketing campaigns can quickly become very complex. A clear objective is essential so that the right target group can be addressed with tailored content on the optimal channels and a concise message. It is equally important to allocate the budget appropriately to the various campaigns.<\/p>\n<p>In addition, the right tools and comprehensive skillset are required to carry out a follow-up analysis. This analysis forms the basis for optimally adapting campaigns and maximizing ROI. Our expertise ensures that your campaigns are not only planned and implemented, but also continuously monitored and optimized.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_7b0089546b1c47da2b465d4ea29f3f82\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3>Google-Advertising<\/h3>\n<p>SEA is a must for a successful performance marketing campaign. <strong><a href=\"\/en\/content-management\/google-tools\/\">Google Ads<\/a> <\/strong> offers a comprehensive all-in-one solution that effectively targets both B2B and B2C companies. Our service covers every step &#8211; from campaign setup, analyzing your target groups and researching relevant keywords to campaign creation, budget planning and monitoring for continuous ad optimization.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-google-ads-1-620x368.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-google-ads-1.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-google-ads-1-1200x712.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-google-ads-1-1000x593.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-google-ads-1-800x474.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-google-ads-1-620x368.webp 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:450px\" class=\"right\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--white\" id=\"block_1b540d36acb953795e82f8975526c64c\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--big\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_no \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-microsoft-ads-1-620x368.webp\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-microsoft-ads-1.webp 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-microsoft-ads-1-1200x712.webp 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-microsoft-ads-1-1000x593.webp 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-microsoft-ads-1-800x474.webp 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-microsoft-ads-1-620x368.webp 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:450px\" class=\"left\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3>Microsoft-Advertising<\/h3>\n<p>While Google is the most used search engine in Germany, Bing is becoming increasingly important, especially in the B2B sector. Microsoft Windows, which is used in many companies and households, often automatically forwards search queries to Bing. This makes <strong>Microsoft Advertising (formerly known as Bing Ads)<\/strong> an indispensable tool for generating B2B leads. Another advantage: due to the lower competition on Bing compared to Google, ads can be placed here at more favorable keyword prices. A non-optimized or missing Microsoft Ads campaign is therefore a missed opportunity, especially for B2B companies.<\/p>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--white\">\n\n\t<div class=\"container container--medium padding-top--big padding-bottom--huge\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><p style=\"text-align: center;\"><strong>Do you lack the capacity or do you want to avoid expensive tools?<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"btn\" href=\"\/en\/contact\/\">We can help!<\/a><\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--text  bg--light\">\n\n\t<div class=\"container container--medium padding-top--huge no-pad\">\n\t\t\n\t\t<div class=\"\n\t\t\t\tp\"><h2 style=\"text-align: center;\">It&#8217;s all about the mix &#8211; Campaign Management with Medienwerft<\/h2>\n<p style=\"text-align: center;\">A well thought-out and balanced strategy is crucial for successfully acquiring new customers. SEA, SEO, social media marketing and<br \/>\nemail marketing play a central role in this. Sustainable and efficient growth can only be achieved if these tools are perfectly coordinated. Similar to an engine that only works when every part fits together perfectly, all components in performance marketing must also work together harmoniously in order to develop their maximum power.<\/p>\n<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_c2430823d621da113f7b3f450920c678\">\n\n\t<div class=\"container container--medium padding-top padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_ja \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3>Search Engine Optimization (SEO)<\/h3>\n<p>Targeted SEO strategies permanently improve visibility in search engines. While other strategies such as SEA end as soon as the budget is used up, SEO can be used to generate sustainable organic traffic free of charge.<\/p>\n<h4><a style=\"color: #f99700;\" href=\"\/en\/full-service\/online-marketing\/seo\/\">Be better found &gt;<\/a><\/h4>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-1-seo-en.svg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-1-seo-en.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-1-seo-en.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-1-seo-en.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-1-seo-en.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-1-seo-en.svg 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:500px\" class=\"right\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_8ab1c10a654aa409ad3148f257bf5ffd\">\n\n\t<div class=\"container container--medium padding-top padding-bottom\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_ja \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-2-social-media-en.svg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-2-social-media-en.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-2-social-media-en.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-2-social-media-en.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-2-social-media-en.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-2-social-media-en.svg 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:500px\" class=\"left\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3>Social Media Marketing<\/h3>\n<p>With social media marketing, you can reach a wide audience via various platforms. By interacting with your target group in real time, you receive valuable feedback and increase brand awareness at the same time.<\/p>\n<h4><a style=\"color: #f99700;\" href=\"\/en\/full-service\/online-marketing\/social-media-marketing\/\">Let\u2019s get social &gt;<\/a><\/h4>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--grid-2  bg--light\" id=\"block_bad8fe39ef99dea2650d57c835cd725c\">\n\n\t<div class=\"container container--medium padding-top padding-bottom--huge\">\n\n\t\t<div class=\"flex flexgrid--gutter flex--wrap flex--middle zoom_no scroll_zoom_no m_bottom_ja \">\n\n\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\n\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><h3>E-Mail-Marketing<\/h3>\n<p>E-mail marketing makes it possible to effectively build customer relationships by sending targeted individual messages to specific customer segments. With the help of automation, the most relevant content for individual interests can always be played out.<\/p>\n<h4><a style=\"color: #f99700;\" href=\"\/en\/full-service\/online-marketing\/e-mail-marketing\/\">Generate more openings &gt;<\/a><\/h4>\n<\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n<\/div>\n\t\t\t<div class=\"flex__item one-half portrait-one-whole\nflex-with-image\">\n\n\t\n\t\t<div class=\"grid-2-text\">\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"\n\t\t\t\t\t\t\"><\/div>\n\t\t<\/div>\n\n\t\n\n\t\n\n\t\n\n\t\n\n\t\n\t\t<div class=\"\n\t\t\t\t\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-3-email-en.svg\" srcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-3-email-en.svg 1400w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-3-email-en.svg 1200w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-3-email-en.svg 1000w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-3-email-en.svg 800w, https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/12\/performance-marketing-3-email-en.svg 620w\" sizes=\"(min-width:801px) 800px, 94vw\" loading=\"lazy\" style=\"width:500px\" class=\"right\" alt=\"-\">\n\n\t\t\n\t\t\n\n\t\t\n\t\t\n\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--teaser  bg--white\">\n\n\t<div class=\"container container--normal padding-top--big padding-bottom--big\">\n\n\t\t\n\t\t\n\n\t\t\n\n\t\t\n\n\t\t\t\n\t\t\t\t<div class=\"flex flexgrid--normal flex--wrap  js-fade js-fade-in\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>PROJECTS<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/references\/bruno-banani\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-480x278.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-800x463.jpg 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-620x359.jpg 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2021\/09\/201106_MW-943_Bruno_Banani_Beitragsbild-1024x593-1-620x359.jpg 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Bruno Banani\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tBRUNO BANANI\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>BRUNO BANANI<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>E-commerce for underwear, beach fashion, and fragrances needs strategic marketing. We showcase its earnings potential through tailored support for Bruno Banani&#8217;s stores.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<h3>ALSO INTERESTING<\/h3>\n\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/marketing-automation\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/preview-marketing-automation-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/preview-marketing-automation.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/preview-marketing-automation-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/06\/preview-marketing-automation-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Marketing automation\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tONLINE MARKETING\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>Marketing automation<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The effecitve us of resources is crucial for the success of your marketing measures and the resulting revenue. By automating repetitive tasks, you can target resources to generate new leads, increase conversions and ROI.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tLEARN MORE\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"flex__item one-third md-one-half portrait-one-whole margin-bottom flex flex--column\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.medienwerft.de\/en\/full-service\/online-marketing\/content-marketing\/\"\n\t\t\t\t\t\t\t\tclass=\"flex1 flex flex--column noHeadline\">\n\t\t\t\t\t\t\t\t<span class=\"teaser__image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span><img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/preview-content-marketing-480x296.webp\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/preview-content-marketing.webp 800w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/preview-content-marketing-620x383.webp 620w,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/09\/preview-content-marketing-620x383.webp 480w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"Content Marketing\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(min:1201px) 480w, (max-width:640px) and (min-width:1200px) 46vw, 96vw\" loading=\"lazy\"\/>\n\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<div class=\"teaser__inner flex flex--column flex1\">\n\t\t\t\t\t\t\t\t\t<div class=\"flex1\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"teaser__subtitle\">\n\t\t\t\t\t\t\t\t\t\t\t\tCONTENT MARKETING\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h3>More visibility, genuine relevance, and sustainable customer loyalty.<\/h3>\n\t\t\t\t\t\t\t\t\t\t<p>The right preparation and provision of content is the pinnacle of communication for brands. Our experienced content team masters it perfectly. <\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div><span class=\"btn btn--ghost\">\n\t\t\t\t\t\t\t\t\t\t\tSELL SUCCESSFULLY\t\t\t\t\t\t\t\t\t\t<\/span><\/div>\n\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\n\t<\/div>\n\n<\/div>\n\n<div class=\"block block--lets-connect flex flex--column  bg--white no-pad padding-bottom--big top normal bottom\">\n\n\t<div class=\"connect__banner bg--white js-fade js-fade-in\">\n\t\t<p class=\"connect__tagline\">Let&#8217;s connect<\/p>\n\n\t\t\n\t\t\t<div class=\"connect__tagline-overlay hidden--sm\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\n\t\n\t<div class=\"connect__contact js-fade js-fade-in\">\n\n\t\t\n\t\t\t<div class=\"headline-replacement-sm hidden text--center\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<h3>DO YOU HAVE ANY QUESTIONS?<br \/>\n<span class=\"orange\">CONTACT US!<\/span><\/h3>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\n\t\t\t<div class=\"container\">\n\n\t\t\t\t\n\n\t\t\t\t<div class=\"flex flexgrid--gutter flex--wrap padding-top--small\">\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<div class=\"flex\">\n\t\t\t\t\t\t\t<div class=\"flex__round\">\n\t\t\t\t\t\t\t\t<div class=\"object-fit-con\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt-480x480.webp\"\n\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt.webp 2x,\n\t\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/07\/Kontakt-Len-Messerschmidt-480x480.webp 1x\"\n\t\t\t\t\t\t\t\t\t\t\talt=\"Len Messerschmidt, Leitung Online Marketing\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<div class=\"inner\">\n\t\t\t\t\t\t\t\t\t<p><strong>LEN MESSERSCHMIDT<\/strong><br \/>\nHead of Online Marketing<\/p>\n<p><a href=\"tel:+49403177990\" rel=\"nofollow\">040 317799-0<\/a><br \/>\n<a href=\"mailto:info@medienwerft.de\">info@medienwerft.de<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/len-messerschmidt-5554916a\/\" target=\"_blank\" class=\"connect__linkedin\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t<svg height=\"72\" viewBox=\"0 0 72 72\" width=\"72\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><g fill=\"none\"><path d=\"M8,72 L64,72 C68.418278,72 72,68.418278 72,64 L72,8 C72,3.581722 68.418278,-8.11624501e-16 64,0 L8,0 C3.581722,8.11624501e-16 -5.41083001e-16,3.581722 0,8 L0,64 C5.41083001e-16,68.418278 3.581722,72 8,72 Z\" fill=\"#007EBB\"\/><path d=\"M62,62 L51.315625,62 L51.315625,43.8021149 C51.315625,38.8127542 49.4197917,36.0245323 45.4707031,36.0245323 C41.1746094,36.0245323 38.9300781,38.9261103 38.9300781,43.8021149 L38.9300781,62 L28.6333333,62 L28.6333333,27.3333333 L38.9300781,27.3333333 L38.9300781,32.0029283 C38.9300781,32.0029283 42.0260417,26.2742151 49.3825521,26.2742151 C56.7356771,26.2742151 62,30.7644705 62,40.051212 L62,62 Z M16.349349,22.7940133 C12.8420573,22.7940133 10,19.9296567 10,16.3970067 C10,12.8643566 12.8420573,10 16.349349,10 C19.8566406,10 22.6970052,12.8643566 22.6970052,16.3970067 C22.6970052,19.9296567 19.8566406,22.7940133 16.349349,22.7940133 Z M11.0325521,62 L21.769401,62 L21.769401,27.3333333 L11.0325521,27.3333333 L11.0325521,62 Z\" fill=\"#FFF\"\/><\/g><\/svg>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"flex__item one-half md-one-whole\">\n\n\t\t\t\t\t\t<p><span data-teams=\"true\">\n\t\t\t\t\t\t<script>\n\t\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\t\tportalId: 139748848,\n\t\t\t\t\t\t\t\t\tformId: \"cd85fe7a-37f1-4f9d-9009-0c8be7bd32f6\",\n\t\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1787797226000-2220221098\",\n\t\t\t\t\t\t\t\t\tregion: \"eu1\",\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t})});\n\t\t\t\t\t\t<\/script>\n\t\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1787797226000-2220221098\"><\/div><\/span><\/p>\n\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t\n\t<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With effective performance marketing and Medienwerft, you can improve your customer acquisition. Targeted campaign management across various tools and automated triggers ensures attention and an increased ROI. <\/p>\n","protected":false},"author":31,"featured_media":58279,"parent":23594,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-59872","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.medienwerft.de\/wp-content\/uploads\/2024\/10\/heroimage-performance-marketing.webp",2560,896,false],"author_info":{"display_name":"Sophie Weegmann","author_link":"https:\/\/www.medienwerft.de\/en\/author\/sophie\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/59872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/comments?post=59872"}],"version-history":[{"count":27,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/59872\/revisions"}],"predecessor-version":[{"id":68812,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/59872\/revisions\/68812"}],"up":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/pages\/23594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media\/58279"}],"wp:attachment":[{"href":"https:\/\/www.medienwerft.de\/en\/wp-json\/wp\/v2\/media?parent=59872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}